Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Scott Kaminski , Senior Marketing Manager, Häfele America Co.

Writing 188

Writing Communications Marketing B2B 188

Melissa Agnes

SEPTEMBER 4, 2020

It has a long, positive track record of serving brands —both personal and professional—in their times of need, offering services that range from: Corporate cybersecurity Defensive reputation management Online privacy protection Online reputation management solutions Online review generation. Auditing and optimizing your social media presence.

Brand 234

Brand Branding Reputation Crisis 234

Waxing UnLyrical

MARCH 27, 2013

Writing our own histories. Thanks to the magic of the Internet and self-publishing, we are given an opportunity, every day, to write—or rewrite—our stories. Let’s make sure to do so ethically … but let’s not waste it. Twitter Facebook Google+ LinkedIn A Lesson in Reputation Management From Richard III.

Reputation 91

Reputation Ethics Writing LinkedIn 91

Sword and the Script

JUNE 16, 2015

Writing for a WSJ business blog, Steven Perlberg reported: CNN is creating an in-house studio that will produce news-like content on behalf of advertisers, a move that reflects marketers’ growing desire for articles and videos that feel like editorial work. It’s a question of ethics. by Frank Strong.

Advertising 60

Advertising Advertising Ethics Journalism 60

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. Ask your customers for interviews on your corporate blog – soft interviews.

B2B 76

B2B Media eBook Interviews 76

Critical Mention

OCTOBER 29, 2019

Solidify your brand’s reputation by remaining ethical and carrying out your press releases and campaigns with scrupulous attention to detail. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Most importantly, PR pros should convey their messages honestly.

Radio 92

Radio Television Social Media Sports 92

Waxing UnLyrical

NOVEMBER 9, 2015

Why: “Technology advances faster than government can adapt, so laws that were enacted before social media existed often determine its lawful use,” writes Eric Schwartzman as he explains why “everyone needs social media compliance training.” How to Prevent a Social Media Crisis. Based in the Washington, D.C.,

Conference 40

Conference Internal International Leadership 40

PR Conversations

APRIL 10, 2018

Recently, after a long hiatus during which my involvement with PR was largely on the evaluation and measurement side, I’ve come back to reading, thinking and writing about PR practice and theory. Lilleker) and Corporate Social Responsibility in the Digital Age (2015, Emerald with Georgiana G. Bad memories in the Fatherland.

Training 80

Training Measurement Technology Engineering 80

Waxing UnLyrical

JANUARY 28, 2017

Because what we write, type, send, say, record, photograph, literally has the power to spark conversation, action, and change. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Wouldn't you like to be in her kitchen?

Training 85

Training Banking Community LinkedIn 85

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Each corporate PRCA member will be expected to engage with a local school each year. In 2019 purpose continued to emerge as a theme in corporate leadership as a means of reconnecting organisations with society. What we do 5.

Government 103

Government Education Print Ethics 103

Sword and the Script

JANUARY 3, 2023

ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Overall, being successful in PR requires a variety of skills, including strong writing and communication skills, organizational skills, strategic thinking, adaptability, creativity, and media relations skills.”. But just 2% said “always.”.

Interviews 97

Interviews Publicity Technology Social Media 97

PR Conversations

APRIL 24, 2018

Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). One can’t get more miserable than being forced to incorporate lies (or at least partial truths) as part of a supposedly transparent and ethical speech. Why do you work in PR?

Journalism 79

Journalism Ethics Film Construction 79

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Ensure the communication is consistent with the company’s ethics and culture.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Ensure the communication is consistent with the company’s ethics and culture.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Ensure the communication is consistent with the company’s ethics and culture.

Ethics 40

Ethics Guidelines Handbook Local 40

Waxing UnLyrical

OCTOBER 4, 2017

Branded content (I know this because I frequently write said branded content for a major B2B media brand). As far as I’m concerned, we should use any means at our disposal, regardless of which “bucket” they fall into, as long as we’re doing it ethically and responsibly. ” JC, Alan.

Internal 43

Internal International YouTube Nonprofit 43

Maxim Behar

MAY 31, 2021

Meanwhile, I was also learning the news I was writing. Because everyone who has their own Facebook, LinkedIn, Twitter, Instagram, TikTok has his/her own media. We were going to the media, and the media was writing so we could reach the targets. So, what made you write this book? Maxim: It came naturally.

Newspapers 52

Newspapers Social Media Ethics Travel 52

PR Conversations

AUGUST 11, 2015

Anne and Jean write: Over the last couple of years a number of professional associations, including the Public Relations Society of America , the Swiss Public Relations Association , Public Relations Institute of Australia and IABC have been reviewing their credentials, that is their public relations qualifications. ethics and law.

Publicity 40

Publicity Crisis Communications Ethics Technology 40

Sword and the Script

AUGUST 8, 2017

Do you write a new pitch all together? NewsAI is currently working out of a space called the Varick Street Incubator , an initiative by the New York Economic Development Corporation. You can find on the NewsAI blog , or follow their accounts on Twitter , LinkedIn and Facebook. Do you follow up? If so, do you call or email?

Software 69

Software Tools Pitching Media Relations 69

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. An assignment in her PR Writing class turned her into an advocate for public policy change.

Sports 0

Sports Leadership Internal International 0

PR Fuel

JUNE 5, 2020

Then it may be time for you to write a press release. His writing was so well-received that The New York Times published the release without any edits of their own. A press release isn’t worth writing if you simply want to spread the word about the features and benefits of your current services or products. Credibility.

How To 98

How To Ethics SEO Guidelines 98

Sword and the Script

NOVEMBER 7, 2023

Corporate communications, marketing communications and HR leaders use employee communications applications (ECAs) to inform the workforce about business activities, cultural topics, operational needs and job-related priorities.” I had no idea such a thing existed, but Poppulo has paid for reprint rights to download the report , so I did.

Employee 131

Employee Software Survey Tools 131

Maxim Behar

NOVEMBER 15, 2023

And in a crisis especially in corporations, that truth needs to be repeated even louder and even more clearly. In 2002 I was responsible for coming up with the standard of the country’s business ethics. Many people have asked me what business ethics is. However, if we make them transparently that means it is ethical.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Sword and the Script

DECEMBER 22, 2020

is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. Source: Code of PR Ethics? ). Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. Public Relations Statistics from 2020.

Survey 173

Survey Marketing B2B Study 173

Stuart Bruce

OCTOBER 20, 2015

Jay Carney, Amazon’s Senior Vice President for Corporate Affairs, used a self-published article on Medium to rebut a critical New York Times article and attack its credibility. The BBC used its own Media Centre on its corporate website to highlight the fact The Sun also paid MPs who write columns and articles for it.

Crisis Communications 60

Crisis Communications Crisis Communications Media 60

Ethical Voices

OCTOBER 17, 2022

He shares some great public relations ethics insights including: The ongoing ethical challenge of creating shared beliefs. Ethical issues with creating your own echo chamber. Ethical perils in personalizing employee communications. The ethics of quiet quitting. Can an organization even have values?

Ethics 80

Ethics Employee Communications System 80

Critical Mention

OCTOBER 24, 2019

Its blog posts give readers a great understanding of ethical PR advice to help media personnel kickstart their profession. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. SCHEDULE A DEMO. Priscilla Osorio. Priscilla is the marketing coordinator for Critical Mention.

Blogging 68

Blogging Education Resources Creativity 68

Maxim Behar

APRIL 2, 2023

We can all observe the total nonsense that is coming from TV, Facebook, Instagram, LinkedIn, and various social media. One of my books is called " The Global PR Revolution" and I really keep thinking about the term “revolution” as much now as when I was writing the book. We have a 10% corporate tax. We have a 5% dividend tax.

Comparison 52

Comparison Newspapers Course Policies 52

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

PR Conversations

MAY 3, 2016

Often fingers point at business schools, regarding their failure to incorporate ethics into programmes. A new term has emerged for an elevated emphasis on ethical business practice: responsible leadership. In addition, governance is back in the spotlight. It seems that shareholder greed trumps employee and common interests.

Employee 40

Employee Leadership Communications Internal 40

PR Conversations

FEBRUARY 5, 2015

Whether it is a field of scientific endeavour, a corporate communications challenge or an attempt to communicate the position of a government or government department, a diverse talent pool will eventually do a better job than a single demographic. By Mike Spear.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

Whether it is a field of scientific endeavour, a corporate communications challenge or an attempt to communicate the position of a government or government department, a diverse talent pool will eventually do a better job than a single demographic. By Mike Spear.

Communications 40

Communications Conference Government Policies 40

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 15) Ethics in PR revisited. While most PR pros ARE ethical, it’s something we should all take into consideration.

Social Media 89

Social Media Marketing Media Creativity 89

Waxing UnLyrical

FEBRUARY 12, 2014

We had had a writing assignment on the “democratization” of reading that came about in part because of the introduction of paperback books. As a PR professional, I refer often to the PRSA Code of Ethics ‘ statement on “Expertise” which says: “ We acquire and responsibly use specialized knowledge and experience.

Nonprofit 87

Nonprofit Television Banking Radio 87