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It’s time to put PR ethics front and center

PR Daily

Follow these guidelines to take the high road and shore up your reputation management. Public relations and corporate communications experts are urging corporations to more strongly embrace strict ethical standards. Ethical mishaps can cause corporations to lose customers, business partners, income and stock value, according to the Consequences of Managerial Indiscretions: Sex, Lies, and Firm Value , a study published in the Journal of Financial Economics.

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4 Reputation Threats Organizations Should Monitor in 2020

PRSay

For organizations of all sizes, the ability to identify, understand and manage an increasingly complex array of reputational threats will be integral to success in the years ahead. With that reality in mind, here are four emerging reputation risks to consider: Targeted online attacks.

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5 Insights On Corporate Activism From Top PR Experts

ImPRessions - Crenshaw Communications

Last week, seven of the public relations industry’s top PR professionals offered unusually candid insights into one of the hottest issues of the day – corporate activism. Values-Based Decision Making in a Provocative Environment was produced by the Museum of Public Relations , which has grown into an impressive thought leadership organization since its founding by Shelley Spector. People mistake ethical decision-making for deciding what’s right and what’s wrong.

How PR pros are stewards of corporate character

PR Daily

PR professionals wear a lot of different hats, but according to Wendi Strong, executive vice president of enterprise affairs and chief communications officer for USAA, their chief role is to protect their brands' corporate character. In remarks at The Plank Center for Leadership in Public Relations' annual John Koten Distinguished Lecture last month, Strong emphasized that corporate character is at the intersection of brand and reputation.

R.I.P. For PR Spin: Ethics, Public Relations and The Imminent Death of “Spin”

MaccaPR

The Public Relations Society of America (PRSA) has declared this September as "Ethics Awareness Month," complete with "The New Era of Authenticity" as a theme. There’s also a Google+ Hangout on PR ethics, webinars and a #PRethics hashtag. And just last week it was announced that former Baltimore Ravens star Ray Rice hired a PR agency to "fix" his damaged reputation. Someone violated business ethics and did not want the public to fully understand what happened.

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The four Ps of public relations leadership

PR Conversations

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. For me a highlight was the work done before and during the forum on leadership and this, in turn, led to the Madrid Momentum discussed in Learning to Lead , which will seek to capture the richness of the leadership roles that public relations professionals fulfil around the world.

How 2020 Has Highlighted the Importance of Being Open and Honest

PRSay

Should corporate leaders share their own beliefs? I immediately told my leadership team and informed my staff, letting everyone know how I would be running the company and the things that would and would not be changing. Explaining to the public why your business is doing the things it’s doing can be the difference between a well-received message and the reputation that you’re hiding in an important moment. Thought Leadership Ethics honesty transparency

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. Gigantic multi-national and trans-national corporations have no respect for borders or governments. The first and foremost for me is ethics and governance. Last week I participated in a Chatham House rule round table at the Chartered Institute of Public Relations to debate ethics and social media.

PR problem? Hire a journalist… or rather don’t if you want to have successful PR

Stuart Bruce

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. He hopes to advise companies on corporate communications and crisis communications and he can’t even manage his own team doing something as basic as creating a simple website.

Report: Communicators must lead transformation efforts

PR Daily

We also see ample evidence that CCOs are playing a key role helping CEOs transform their companies by defining, reinforcing or reviving corporate character – the unique, differentiating identity of the enterprise. A pathway to leadership. Iwata says many communicators are concerned about how to ethically collect and use consumer data to target audiences and create fulfilling content journeys.

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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The findings revealed that 98 percent of executives agreed that most MBA instructions lack the necessary reputation management and communications strategy training. Thought Leadership leadership management MBA Initiative

Panel: Racial injustice demands action, not just rhetoric

PR Daily

Corporate vows and fleeting public attention make words spoken today, however impassioned, likely to float away unless executives and activists take definite steps to correct imbalances. As the spotlight turns to institutional racism in corporate America, one salient point emerges: Words matter, but without action they are not nearly enough. Mike Paul, president of Reputation Doctor , offered this observation: “Know what we’ve been doing for generations, more than generations?

Trust Me, PR is dead – long live public relations

Stuart Bruce

British Telecom wanted a PR campaign that would improve perceptions of phone boxes, but was told by one enlightened PR practitioner that first it needed to fix the phone boxes as you “can’t polish a turd” Or then there’s the perhaps apocryphal story (I can’t recall its source) about the lawn mower manufacturer wanting to know how to improve its reputation and being told to first cut the grass outside its office. Robert believes the future is Public Leadership.

How communicators can change their organization’s objectives

PR Daily

It’s a fundamental change in the way businesses are talking about themselves—and an attempt by corporate leaders to stay relevant as society looks ahead to the future of work. Can corporations, facing regulation and political challenges from both parties, convince the public that they are good for America’s future? Both Bolton and Koffler point to the Larry Fink letter , which directs corporations to think about more than profits.

7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

Sword and the Script

A few months back a relatively mature startup doing some cool things in IoT and corporate real estate approached me for a proposal. While those people generally come with a work ethic that exceeds their salary, the chances of success are slim. The surveys have started.

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Out for a Spin: The Difference Between Twisting the Truth and Telling It

PRSay

Of course public relations is about influencing publics, building relationships with stakeholders, enhancing reputations and strategically raising awareness of a message, product or cause. As the PRSA Code of Ethics states, “protecting and advancing the free flow of accurate and truthful information is essential to serving the public interest and contributing to informed decision-making in a democratic society.”. Thought Leadership spin doctors

#MeToo Slams Under Armour: Can It Recover?

ImPRessions - Crenshaw Communications

The #metoo movement has claimed the reputations of many high-profile men. But its real impact may be at the corporate level. The past two years have been particularly rough, and its fumbles show how hard it can be to salvage a reputation when faced with simultaneous business challenges.

Surveying the Past, Present and Future of PR

PRSay

Great counseling firms were founded and legendary corporate communications departments were born. We have formed strategic, client-agency partnerships that drive performance and build reputations. Pulse of the Profession 2018 industry trends leadership PR trendsThis month, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession.

Edelman Falls Short As PR Industry Leader

ImPRessions - Crenshaw Communications

It’s always instructive when PR teams entrusted with managing the reputations of major corporations run into reputation problems of their own. On closer examination, the Edelman/GEO Group situation is a great example of what not to do when faced with an ethical quandary. Presumably a corporation like Wells Fargo , which also happens to be struggling with reputation issues, might look askance at a PR agency with principles at cross purposes to its own.

Interview with PRSA’s National Chairman, Anthony W. D’Angelo

Critical Mention

Together with our board of directors and staff leadership, I’m guided by our three-year strategic plan. meaning diversity, advocacy, technology and ethics. We have the highest satisfaction scores among members for our support of the Code of Ethics and that’s where we need to stay.

Monday Roundup: PRSA 2015 International Conference

Waxing UnLyrical

Putting More Thought Into Practice: Thought Leadership Lessons to Build On. Why: “A thought leadership platform can produce significant results and impact reputation, relationships and revenue. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Good morning from Atlanta!

Increasing Your Media Coverage Through Storytelling

PRSay

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. For example, a well-placed story in a business publication might go far to engage a corporation’s target audience. Keep it ethical. On Jan.

4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. PR is a primary tool for corporate speech on social issues.

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10 frightening PR monsters

PR Daily

These terrible types of communicators can create the worst type of horrors, including nightmarish pitches, zombie-like presentations, reputational disasters and way too many selfies. RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Corporate Communications.]. The only way to banish ethical vampires is to bring them into the light. Its favorite terms include, “synergy,” “gamechanger,” “innovation” and “thought leadership.”

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Putting the public in public relations: PR is everyone’s job

Media Bullseye

One of the side effects of social media’s rise is an understanding of how interconnected corporate behavior is to its public image. The front-line employees—anyone who deals firsthand with a customer—are often hemmed in by tight corporate policies that leave them little room to vary from the corporate script and address a customer’s problem. This brings us to the role of internal communications, and how it plays an important role in a corporation’s external PR.

What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

Given the general state of society and the nearly 200 CEOs from Business Roundtable announcing last August that companies should care about more than cranking out money, I think the corporate communications function is in for a change in the coming year.

Wendy’s drags McDonald’s in breakfast rollout, key elements of public trust, and Barnes & Noble’s Black History Month misfire

PR Daily

Wendy’s was just getting started: On Thursday, it tweeted a series of videos featuring McDonald’s former corporate chef, Mike Haracz, crowing over Wendy’s chicken biscuit sandwich and other breakfast items: #WendysBreakfast is coming on 3/2.

Bayer to axe Monsanto brand name

PR Daily

In a press release in its corporate newsroom , Bayer announced: Bayer will remain the company name. for the Leadership and ExecutiveCommunications Conference.]. Bayer is fully aware of the heightened responsibility that a leadership position in agriculture entails. As a leader, Bayer is fully committed to upholding the highest ethical and responsibility standards, strengthening access to health and nutrition, and further reducing its environmental footprint. “We

15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R. Johnson Leadership Academy Fellow through the African American Leadership Forum. Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. Last week, I shared my news that I’ll be teaching social media at the University of St.

A Look at Today’s Crisis Realities and How To Manage Them

Melissa Agnes

To make matters even more challenging, the rush for immediacy and to be the first to report on a story, and the fact that the news cycle is no longer solely comprised of journalists and reporters who work by the journalism code of ethics, but is also made up of citizen journalists, bloggers and the general public, means that facts don’t always get checked before they’re published (and potentially go viral).

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PR and Content Marketing Insights from the Edelman Trust Barometer

Sword and the Script

You can be an ethical and persuasive PR pro or marketer without selling your soul. Communication builds trust and it’s a function of leadership. Good PR people almost never use absolutes, except sometimes when issuing a corporate apology. PR is the guardian of reputation. I saw this clearly in 2009 when a story I was pitching by email didn’t get traction until I turned it into a corporate blog post.

Starbucks’ Howard Schultz announces retirement

PR Daily

The New York Times reported : Under Mr. Schultz’s leadership, Starbucks has waded into debates over social issues such as gay rights, race relations, veterans’ rights, gun violence and student debt. Mr. Schultz was an early champion of the idea of a corporate executive as a moral leader as he sought to achieve what he described as “the fragile balance between profit and conscience.”. Our ethical sourcing (C.A.F.E.)

Spotting a Problem Client Before It’s Too Late

Solo PR Pro

When an organization’s internal dynamics are unhealthy and counterproductive, it can wreak havoc on not only your work with them in the short-term but also carries the risk of harming your reputation in the long-run (e.g., Poor leadership – there is no discernible reporting structure, and there are no clearly defined roles and responsibilities. This can provide fertile ground for ethical – and legal – issues to possibly arise.

Professional PR Development. Why bother?

PR Conversations

With PR bodies increasingly focused on the importance of raising standards in professionalism and ethics, why are some (or most?) Analysis based on interviews with 40 CEOS highlights that “CEOs frequently return to the idea that communication directors urgently needed to enhance their core leadership skills. Hundreds of PR people are doing training courses with CIPR, PRCA and other reputable training providers every year. Let’s talk about professional PR development.

The transition from media to PR: Four former journalists talk about the surprises, struggles and wins

Communications Conversations

Those kinds of partnerships will require a delicate balance, so journalists can maintain their ethical standards and brands can achieve a proper ROI, but I think it is an opportunity ripe for the picking. I think my background as a journalist plays well in corporate communications/PR.

A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

James Grunig assembled a team of six public relations academics and practitioners under his leadership. Other challenges include ethics, power, propaganda and Western bias. Excellence Theory is a much debated model of public relations practice.

Public Relations And The Big Lie

ImPRessions - Crenshaw Communications

Bob Pickard, CEO of Signal Leadership Communications, makes the case for the new president as a gifted public relations person. The made me remember a small but damaging survey of corporate communicators in which the majority admitted that they had lied to the media as part of their job. It’s easy to say that Spicer should have quit rather than risk his reputation, particularly about something so petty.

Maximising resilience of health and well-being assets in crisis situations

PR Conversations

Or the crisis plan is siloed in some hidden corporate corner completely out of date. It may be that practitioners highlight the issue during planning discussions, engage with HR or their leadership team. I’d like to challenge this emphasis on the relatively rare type of crisis that generates global headlines and is truly a threat to the survival of an organisation/state institution and its reputation.

PRoust Questionnaire: Gregor Halff

PR Conversations

more ethical colleagues. Which real, historical or fictional person or brand would you like to give a reputation makeover? During his many years of political leadership (1978-1992) he had a number of faces, but was above all the architect of economic reforms that lifted hundreds of millions of Chinese citizens out of poverty.

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. Partners who choose to not ‘just operate’ or be ‘me too with best practices,’ but rather choose to take an ‘innovative’ sales and marketing leadership approach. 15) Ethics in PR revisited.