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Ethisphere’s Global Ethics Summit Recap: Diversity as a Business Imperative


A recurring discussion at Ethisphere’s two-day Global Ethics Summit in New York City was how diversity and inclusion initiatives are changing the way businesses operate, altering everything from hiring practices and internal communications to consumer outreach.

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Monday Roundup: PRSA 2015 International Conference

Waxing UnLyrical

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Putting More Thought Into Practice: Thought Leadership Lessons to Build On. What do you hope to learn at the PRSA 2015 International Conference?

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. Gigantic multi-national and trans-national corporations have no respect for borders or governments.

How PR pros are stewards of corporate character

PR Daily

PR professionals wear a lot of different hats, but according to Wendi Strong, executive vice president of enterprise affairs and chief communications officer for USAA, their chief role is to protect their brands' corporate character.

The Importance of PR Skills in a Hyper-Globalized World


In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. Mitsubishi’s history of scandals suggested an unethical corporate culture.

Ethics 211

International Women’s Day: Lessons in Leadership from the Women of MWW

Return on Reputation

March 8 is International Women’s Day (IWD), a holiday that celebrates the achievements of women worldwide and inspires the next generation of women to make their mark on the world. Executive Vice President, Corporate Communications. Senior Vice President, Corporate Communications.

Why WE’s “President of International” is Completely Wrong About PR

Waxing UnLyrical

” Which is why a recent PRWeek article quoting WE’s “president of international” (yes, this is actually his title) saw my jaw hit the floor in record time. State of PR Thought Leadership Alan VanderMolen future of PR prweek Waggener Edstrom

Wayfair donates to Red Cross amid internal protest over detention camps

PR Daily

The group sent a letter to the company’s leadership last week, signed by 547 employees, calling for the end of operations that furnish detention centers. “We Corporate actions can become politicized.

Responsible communication leadership: putting employees first

PR Conversations

Often fingers point at business schools, regarding their failure to incorporate ethics into programmes. A new term coined: responsible leadership. A new term has emerged for an elevated emphasis on ethical business practice: responsible leadership. By Dr Kevin Ruck.

Aflac’s comms senior VP: ‘Communicators need to be the calm in the chaos’

PR Daily

Most seasoned communicators have managed a crisis at least once in their career and are prepared for a single-impact incident, such as a natural disaster, an act of terrorism, an oil spill or a corporate scandal.

PR Tactics To Boost Executive Visibility

ImPRessions - Crenshaw Communications

PR is one of the best ways to build visibility for a corporate brand while getting the word out about a given product or service. Here are some key tactics for PR pros to build executive visibility and thought leadership.

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Purpose, diversity and inclusion: Why take a stand?

PR Daily

Employees—and external audiences—are increasingly demanding a deeper ethic. Considering internal opinions. Leadership Communications Marketing Nonprofit Communications PR Industry Storytelling Visual & Video Communications

How communicators can change their organization’s objectives

PR Daily

It’s a fundamental change in the way businesses are talking about themselves—and an attempt by corporate leaders to stay relevant as society looks ahead to the future of work. FREE REPORT: Benchmark your internal comms efforts against your peers ].

New Year’s Honours 2015

Stuart Bruce

Professor Anne Gregory @gregsanne – I’ve known Anne for more than 20 years and she’s one of the most impressive advocates I know for increasing professionalism in public relations and emphasising how ethics should be at the heart of what we do.

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What’s Next in Public Relations? Let’s Ask My Students


Some of the familiar topics are there — branding, corporate social responsibility, crisis communications — but not necessarily in a form many of us would recognize as aspects of the profession we’ve come to know. Thought Leadership PR education PR students

7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

Sword and the Script

A few months back a relatively mature startup doing some cool things in IoT and corporate real estate approached me for a proposal. While those people generally come with a work ethic that exceeds their salary, the chances of success are slim. The surveys have started.

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Edelman Falls Short As PR Industry Leader

ImPRessions - Crenshaw Communications

It’s always instructive when PR teams entrusted with managing the reputations of major corporations run into reputation problems of their own. On closer examination, the Edelman/GEO Group situation is a great example of what not to do when faced with an ethical quandary.

An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC

Critical Mention

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way.

Who talks to (and about) colleagues like that?

PR Conversations

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications.

CIPR Election candidates set out manifesto commitments

Stephen Waddington

I will continue the excellent work, which has positioned the profession as a strategic management function through active engagement with the business community showing how ethical communication can enhance economic performance.

Future of PR: 2020 edition

Stephen Waddington

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. The report provides an international perspective on the challenges facing the PR business. Each corporate PRCA member will be expected to engage with a local school each year.

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Putting the public in public relations: PR is everyone’s job

Media Bullseye

One of the side effects of social media’s rise is an understanding of how interconnected corporate behavior is to its public image. Finding that balance is a function of hiring, training, and internal communications. Internal comms.

What makes a great PR leader?

PR Daily

This all-too-common scenario is in part the result of promoting the wrong people into leadership positions. The Plank Center for Leadership in Public Relations (working with executive search firm Heyman Associates ) released survey results. Have you heard this one?

30 jobs in the PR and marketing world

PR Daily

She also advises honing your “soft skills,” such as communications and leadership abilities. “If Maybe you’ve run a couple marathons, [which would] demonstrate your adventurous spirit, strong work ethic and desire to challenge yourself.”. Communications intern— Engility Corp.

15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center.

Behind the Headlines With Scott Beaudoin


For Scott Beaudoin, corporate social responsibility isn’t just good for society; it’s a necessary business practice. What drew you to the area of sustainability and corporate social responsibility?

New CEO at Uber? Help is on its way

PR Daily

We’re thinking “Dummkopf,” in keeping with the theme of your German corporate name. Clueless organizations such as Uber will also gain from both its internal and external tracks. Alternatively, our 2017 Leadership and Executive Communications Conference Sept.

Lack of #PRDiversity makes Diversity Month ever more relevant


corporations and major public relations agencies are making small but impactful changes to transform the industry. The Committee also promotes awarding the PRSA Chapter Diversity Awards annually during the PRSA International Conference Diversity Mixer.

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Spotting a Problem Client Before It’s Too Late

Solo PR Pro

When an organization’s internal dynamics are unhealthy and counterproductive, it can wreak havoc on not only your work with them in the short-term but also carries the risk of harming your reputation in the long-run (e.g.,

Starting a global conversation on global public relations standards

PR Conversations

This according to the International Standards Organisation (ISO), is the first step needed to put together a recognised Global Standard which can be used by professional bodies to design credentials and by academics to guide curriculum design. ethics and law. leadership qualities.

PR Rock Stars: Trane’s Heidi McGuire

Communications Conversations

That work ended a couple years ago, but I knew I wanted to stay closely connected with Heidi so I invited her to be a part of a corporate communicator mastermind group I manage. Many jobs in the comms world require you to manage a broad mix of internal AND external communications.

PR Rock Stars (of the future): 19 new college grads ready to take over the world

Communications Conversations

She graduates this spring summa cum laude , and has already secured a position as an account executive intern at Skyya Communications in New York City. He’s a good listener, helps other students with ideas and critique, and is looked up to for his natural leadership abilities.

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Media relations is thriving

Stephen Waddington

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. The leadership and vision provided by early public relations professionals was squandered.

If It’s December, It’s Strategic Planning Time

Waxing UnLyrical

And whether you’re agency, consultant, soloist, corporate, non-profit or higher education, you’re laying out your 2019 marketing-communications plan. But what about the leadership development plan, whether for you as a leader, or your next tier or leaders-in-training?

A Look at Today’s Crisis Realities and How To Manage Them

Melissa Agnes

To make matters even more challenging, the rush for immediacy and to be the first to report on a story, and the fact that the news cycle is no longer solely comprised of journalists and reporters who work by the journalism code of ethics, but is also made up of citizen journalists, bloggers and the general public, means that facts don’t always get checked before they’re published (and potentially go viral).

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Maximising resilience of health and well-being assets in crisis situations

PR Conversations

Or the crisis plan is siloed in some hidden corporate corner completely out of date. It may be that practitioners highlight the issue during planning discussions, engage with HR or their leadership team.

The transition from media to PR: Four former journalists talk about the surprises, struggles and wins

Communications Conversations

Those kinds of partnerships will require a delicate balance, so journalists can maintain their ethical standards and brands can achieve a proper ROI, but I think it is an opportunity ripe for the picking. I think my background as a journalist plays well in corporate communications/PR.

A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

James Grunig assembled a team of six public relations academics and practitioners under his leadership. Organisation level – effective organisations should base internal and external communication and relationship building on a two-way symmetrical model.

PRoust Questionnaire: Gregor Halff

PR Conversations

Having to deal with internal corruption (similar to other professions, such as the legal one, or accounting firms and rating agencies). more ethical colleagues.

22 PR Rock Stars of the Future

Communications Conversations

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications.