Remove Corporate Remove Employee Remove Financial Remove Journalism
article thumbnail

Public Relations Objectives

Doctor Spin

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Coach and prepare corporate spokespeople.

article thumbnail

Study: APR Credentials Boost Confidence and Ethics Counseling Engagement

PRSay

A recent research study published in the Journal of Media Ethics sheds light on the significant role that accreditation and certification play in enhancing professionals’ confidence and frequency of engaging in ethics counseling. He previously served as vice president of corporate communications for Kissimmee Utility Authority.

Ethics 187
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How does PR fit into marketing

Onclusive

Director, Global Corporate Communications, Mimecast What’s the secret to success? Developing stakeholder trust Communications embraces all of the company’s stakeholders — customers, employees, the media and the public at large. Equilar spends 90% of our marketing and communications efforts on earned media.

Marketing 195
article thumbnail

How does PR fit into marketing

Onclusive

Director, Global Corporate Communications, Mimecast. Communications embraces all of the company’s stakeholders — customers, employees, the media and the public at large. We invest a lot in earned media because this is precisely how you build trust and corporate. What’s the secret to success? Developing stakeholder trust.

Marketing 195
article thumbnail

How To Protect Reputation In The Age Of Leaks

ImPRessions - Crenshaw Communications

What, if anything, can a PR or corporate communications expert do to turn things around? And Uber’s not alone in grappling with the impact of information supplied by its own employees. The more open you can be in the workplace, the more loyal employees are likely to be. Consider Uber’s rough ride of late.

article thumbnail

$100 Million M&A for Internal Comms Tool: What’s Older is Still News in Marchlyjunetember [PR Tech Sum]

Sword and the Script

The announcement said, “financial backers Kohlberg Ventures and Arrowroot Capital will continue as significant investors in the company, alongside the founders and management.” In my assessment, SocialChorus is an interesting internal communications platform – in a time when employee communications is more important than ever.

Internal 147
article thumbnail

14 Views on When a Company Should Speak Out About a Social Issue Today

PRSay

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. If CEOs act on what they say, they will be rewarded in terms of stronger bonds with their employees, customers, investors and communities.

Company 187