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It’s time to put PR ethics front and center

PR Daily

Public relations and corporate communications experts are urging corporations to more strongly embrace strict ethical standards. Organizations can avoid such problems only by adhering to high ethical standards. We need a road map for ethical persuasion,” Conner said.

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The Integral Role of Ethics in Investor Relations


A few months ago, I read something from a PR professional that revealed a certain amount of confusion over the matter of investor relations (IR) and ethics. Also, I’d add that to describe an ethical decision as a “dilemma” may be a bit melodramatic. Simplifying our ethical choices.

Ethics 107

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Definers Saga and the State of PR Ethics

Flack's Revenge

It made me think of broader questions about PR ethics, which I’ve explored before here, and the state of communications today. Employees distributed anti-Apple research to reporters and would not say who was paying for it. Some may think “PR ethics” is an oxymoron.

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Investing in Corporate Reputation Via Responsible, ESG Investing

Reputation Us

The most recent Nielsen Global Survey of Corporate Social Responsibility found that more than half of 30,000 people surveyed in 60 countries “are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.” In the process, companies that participate in social corporate responsibility—and invest in other companies doing so also—gain a benefit that is closer to home: A big boost to their good reputations.

Ethisphere’s Global Ethics Summit Recap: Diversity as a Business Imperative


A recurring discussion at Ethisphere’s two-day Global Ethics Summit in New York City was how diversity and inclusion initiatives are changing the way businesses operate, altering everything from hiring practices and internal communications to consumer outreach.

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Responsible communication leadership: putting employees first

PR Conversations

Following the financial crisis in 2008, management thinkers and others have rightly questioned the role of business leaders in society. Often fingers point at business schools, regarding their failure to incorporate ethics into programmes. care for employees; and.

Financial CHOICE Act of 2017 Act Brings Change to Dodd-Frank Disclosure Requirements

Beyond PR

While we were all enthusiastically traveling back (on June 9) from the 2017 NIRI Annual Conference in Orlando, the House of Representatives passed the Financial CHOICE Act of 2017 (FCA2017), a bill predominantly intended to undo various aspects of Dodd-Frank. Their code of ethics.

How communicators can change their organization’s objectives

PR Daily

It’s a fundamental change in the way businesses are talking about themselves—and an attempt by corporate leaders to stay relevant as society looks ahead to the future of work. Your main constituencies are your employees, your customers and your products.”.

As Gen Z rises, 3 workplace shifts are emerging

PR Daily

Combine flexibility (for side gigs) and corporate responsibility with a generous salary and a cool job title to recruit and retain these emerging young stars—and top talent of all generations. The study also found 18% of Gen Z employees have two jobs—a side gig plus their main job.

CEO reputation and PR: How online challenges have intensified brand risk

Media Bullseye

A recent article in the Harvard Business Review examined the increasing likelihood that CEOs who have ethical lapses will be dismissed. The study found that there has been a notable increase in the number of CEO dismissals because of ethical indiscretions.

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. Gigantic multi-national and trans-national corporations have no respect for borders or governments.

CIPR general election manifesto

Stuart Bruce

The seven issues and calls to action are: The future of corporate governance. “We call for government to assist in the creation of a new corporate culture in the UK based on wider value creation and with a firm understanding of the importance of relationships in business decision making.”

How To Protect Reputation In The Age Of Leaks

ImPRessions - Crenshaw Communications

What, if anything, can a PR or corporate communications expert do to turn things around? And Uber’s not alone in grappling with the impact of information supplied by its own employees. The more open you can be in the workplace, the more loyal employees are likely to be.

How and why B2B companies must embrace CSR

PR Daily

Corporate social responsibility efforts such as sustainability and human rights are no longer a mandate solely for consumer-facing enterprises. Values alignment is a major business responsibility as consumers look into companies’ ethics, actions and financial flows.

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Who talks to (and about) colleagues like that?

PR Conversations

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. The employees. …It’s

How and why PR pros should take the lead on CSR

PR Daily

Consumers and business leaders are demanding that corporations contribute more to society. Corporate communicators can lead the way in advocating and promoting their organization’s contribution to society. Employees feel pride in accomplishing charitable tasks together.

Future of PR: 2020 edition

Stephen Waddington

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Each corporate PRCA member will be expected to engage with a local school each year. It’s an issue that is quickly rising up the corporate agenda.

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Expert interview – Scott Guthrie on PR in the Digital Age


What do you think are the biggest (digital) challenges the PR and corporate communication industry faces today? Nurturing influencer relations as a discipline and placing corporate values at the heart of client work are two ways in which public relations can maintain and grow its influence. Today, in the social age, public relations practitioners have the opportunity to be ethical guardians. Should PR play an active role in driving employee advocacy?

What's the purpose of public relations?

Stephen Waddington

The root of the issue lies in the pursuit of financial gain over social purpose. Organisations on notice It’s an issue that is quickly rising up the corporate agenda. To prosper over time, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate,” said Fink. What’s the role of PR in a world in crisis?

Mattel’s gender-neutral dolls celebrate inclusivity, seniors stereotyped in ads, and eBay and WeWork execs depart

PR Daily

As PR and marketing pros fight to attract consumers’ attention, what tactics do you consider underhanded or ethically shady? CEO departures in 2019, according to Challenger, more than at the same point in 2008 when the economy was embroiled in the financial crisis.

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PR crises that have defined 2019

PR Daily

The lesson for PR pros is that no amount of charitable work can make up for an enterprise that ethically falls short for consumers. . It was international news when Carlos Ghosn was arrested in Japan for tax evasion and making false disclosures to financial authorities.

Starbucks’ Howard Schultz announces retirement

PR Daily

Mr. Schultz was an early champion of the idea of a corporate executive as a moral leader as he sought to achieve what he described as “the fragile balance between profit and conscience.”. Since 1988, Starbucks has offered health care to all full-time and part-time employees.

Public relations in 2019

Stephen Waddington

Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. These forward-thinking organisations are using new technologies as a means of listening and engaging with employees.

Dawn of the Intelligently Automated Agency

PR 20/20

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world.

Is Any PR Good PR?

Media Bullseye

A spokesperson for the company stated that the responses came from some of SeaWorld’s proud employees who were asserting their trust in their company. Leah Turner, a former employee, initially sued Chipotle for unpaid hours in 2013.

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New CEO at Uber? Help is on its way

PR Daily

Ask a female employee (and try to keep your gaze above her neck). We’re thinking “Dummkopf,” in keeping with the theme of your German corporate name. How better to start than by attending our Employee Communications, PR and Social Media Summit at Microsoft Oct.

Delta, FedEx seek to strike a balance on NRA backlash

PR Daily

Efforts to stay neutral in the heightened national gun debate are landing national corporations in uncharted waters. It wrote : FedEx Corporation’s positions on the issues of gun policy and safety differ from those of the National Rifle Association (NRA).

Event Marketing Is Back, Baby: Two Experiential Experts Examine The ‘Fearless Girl’ Campaign


To start, the launch of 'Fearless Girl' by agency McCann New York for its financial client, State Street Global Advisors (SSGA), generated 4.6 In those financial circles for the audience of investors that SSGA cared about, you have to be heroic – and 'Fearless Girl' transformed that client into heroes.”. AdWeek for its success in transforming “a financial brand into a paragon of corporate feminism.”.

Leaning In and Climbing Up: Cheers to Successful Women in PR


This can be found from the smallest agencies to the largest corporations. It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in. After starting my business, I’ve worked with three coaches who’ve each significantly helped me in leadership, financials and operations.

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

The first phase of study that led to the Excellence Theory consisted of quantitative, survey-based research of more than 300 organisations in Canada, UK and US, including a cross section of corporations, non-profit organisations and government agencies.

Successful Women in PR: Leaning In & Climbing Up

Beyond PR

This can be found from the smallest agencies to the largest corporations. After starting my business, I’ve worked with three coaches who’ve each significantly helped me in leadership, financials and operations.

Kotcher Inducted Into Page Society Hall of Fame; Declares “This Is Our Time”


For those of you attending dinner in London this evening — today’s leaders in corporate communications, of agencies, in public relations education — to all of our accomplished members around the world – for the work that we do, this is our time.

22 PR Rock Stars of the Future

Communications Conversations

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications.