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It’s time to put PR ethics front and center

PR Daily

Public relations and corporate communications experts are urging corporations to more strongly embrace strict ethical standards. Ethical mishaps can cause corporations to lose customers, business partners, income and stock value, according to the Consequences of Managerial Indiscretions: Sex, Lies, and Firm Value , a study published in the Journal of Financial Economics. Organizations can avoid such problems only by adhering to high ethical standards.

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The Integral Role of Ethics in Investor Relations


A few months ago, I read something from a PR professional that revealed a certain amount of confusion over the matter of investor relations (IR) and ethics. More to the point, it occurred to me that the confusion could simply be due to some communicators who rarely get involved in IR matters assuming that investor relations presents a higher number of ethical challenges than other communications disciplines. The PRSA Code of Ethics does provide some help.

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Investing in Corporate Reputation Via Responsible, ESG Investing

Reputation Us

The most recent Nielsen Global Survey of Corporate Social Responsibility found that more than half of 30,000 people surveyed in 60 countries “are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.” In the process, companies that participate in social corporate responsibility—and invest in other companies doing so also—gain a benefit that is closer to home: A big boost to their good reputations.

Ethisphere’s Global Ethics Summit Recap: Diversity as a Business Imperative


A recurring discussion at Ethisphere’s two-day Global Ethics Summit in New York City was how diversity and inclusion initiatives are changing the way businesses operate, altering everything from hiring practices and internal communications to consumer outreach. Stuart said that diversity metrics aren’t just important in informing consumers — they also help prospective employees know about their future work environment.

Announcing the finalists for the 2014 Corporate Social Responsibility Awards

PR Daily

Organizations around the world stepped up in their communities to show they care about their employees, stakeholders, communities and the environment. Through employee volunteer programs, media campaigns, social media initiatives, publications, partnerships and much more, our entrants displayed their creativity and dedication. Next, the judges will re-visit the finalists’ entries and name the 2014 winners of the Corporate Social Responsibility Awards.

Financial CHOICE Act of 2017 Act Brings Change to Dodd-Frank Disclosure Requirements

Beyond PR

While we were all enthusiastically traveling back (on June 9) from the 2017 NIRI Annual Conference in Orlando, the House of Representatives passed the Financial CHOICE Act of 2017 (FCA2017), a bill predominantly intended to undo various aspects of Dodd-Frank. Their code of ethics. Most notably, the bill would repeal: Requirement to disclose the ratio of median annual compensation of all employees and compensation of The CEO.

What future PR pros want brands to know about DE&I

PR Daily

Young consumers and employees are leading a revolution around equity and inclusion in the workplace. Corporations can learn plenty by listening to students. holiday for the companies’ employees in the middle of their shift, without allowing them paid time off.

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As Gen Z rises, 3 workplace shifts are emerging

PR Daily

Combine flexibility (for side gigs) and corporate responsibility with a generous salary and a cool job title to recruit and retain these emerging young stars—and top talent of all generations. The study also found 18% of Gen Z employees have two jobs—a side gig plus their main job.

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How communicators can change their organization’s objectives

PR Daily

It’s a fundamental change in the way businesses are talking about themselves—and an attempt by corporate leaders to stay relevant as society looks ahead to the future of work. Can corporations, facing regulation and political challenges from both parties, convince the public that they are good for America’s future? Your main constituencies are your employees, your customers and your products.”. Bolton admits there can be resistance to changing how you define a corporation.

Responsible communication leadership: putting employees first

PR Conversations

Following the financial crisis in 2008, management thinkers and others have rightly questioned the role of business leaders in society. Often fingers point at business schools, regarding their failure to incorporate ethics into programmes. It seems that shareholder greed trumps employee and common interests. A new term has emerged for an elevated emphasis on ethical business practice: responsible leadership. care for employees; and. By Dr Kevin Ruck.

CEO reputation and PR: How online challenges have intensified brand risk

Media Bullseye

A recent article in the Harvard Business Review examined the increasing likelihood that CEOs who have ethical lapses will be dismissed. Titled “CEOs Are Getting Fired for Ethical Lapses More Than They Used To,” the piece references a PwC Strategy& CEO Success study that was covered in a May 2017 issue of Strategy + Business. The study found that there has been a notable increase in the number of CEO dismissals because of ethical indiscretions.

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. Gigantic multi-national and trans-national corporations have no respect for borders or governments. The first and foremost for me is ethics and governance. Last week I participated in a Chatham House rule round table at the Chartered Institute of Public Relations to debate ethics and social media.

CIPR general election manifesto

Stuart Bruce

The seven issues and calls to action are: The future of corporate governance. “We call for government to assist in the creation of a new corporate culture in the UK based on wider value creation and with a firm understanding of the importance of relationships in business decision making.” This would mean that all businesses with 250 employees or more will be required to publish annual anonymised details about the hourly pay of men and women they employ.

How To Protect Reputation In The Age Of Leaks

ImPRessions - Crenshaw Communications

What, if anything, can a PR or corporate communications expert do to turn things around? Each of these incidents is distinct, but all except one resulted from information supplied by Uber employees (or a contracted employee, in the case of the video posted by an Uber driver) and all are symptomatic of a corporate culture in dire need of change. And Uber’s not alone in grappling with the impact of information supplied by its own employees.

How and why PR pros should take the lead on CSR

PR Daily

Consumers and business leaders are demanding that corporations contribute more to society. Corporate communicators can lead the way in advocating and promoting their organization’s contribution to society. Fink, founder and chief executive of the investment company BlackRock, says corporations must contribute to society if they want BlackRock’s support. It manages more than $6 trillion in investments and has significant influence over corporate board selections.

How and why B2B companies must embrace CSR

PR Daily

Corporate social responsibility efforts such as sustainability and human rights are no longer a mandate solely for consumer-facing enterprises. Values alignment is a major business responsibility as consumers look into companies’ ethics, actions and financial flows.

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Future of PR: 2020 edition

Stephen Waddington

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Each corporate PRCA member will be expected to engage with a local school each year. It’s an issue that is quickly rising up the corporate agenda.

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Who talks to (and about) colleagues like that?

PR Conversations

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. Relationships with employees should be much more involved, intimate and long-term than similar ones with consumers and even B2B partners. Consciously think of it as in-sourcing communication and employee engagement.

Expert interview – Scott Guthrie on PR in the Digital Age


What do you think are the biggest (digital) challenges the PR and corporate communication industry faces today? Nurturing influencer relations as a discipline and placing corporate values at the heart of client work are two ways in which public relations can maintain and grow its influence. Today, in the social age, public relations practitioners have the opportunity to be ethical guardians. Should PR play an active role in driving employee advocacy?

What's the purpose of public relations?

Stephen Waddington

The root of the issue lies in the pursuit of financial gain over social purpose. Organisations on notice It’s an issue that is quickly rising up the corporate agenda. To prosper over time, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate,” said Fink. What’s the role of PR in a world in crisis?

Public relations in 2019

Stephen Waddington

Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. These forward-thinking organisations are using new technologies as a means of listening and engaging with employees.

Mattel’s gender-neutral dolls celebrate inclusivity, seniors stereotyped in ads, and eBay and WeWork execs depart

PR Daily

As PR and marketing pros fight to attract consumers’ attention, what tactics do you consider underhanded or ethically shady? The exodus of corporate executives continued as eBay’s chief executive, Devin Wenig, stepped down, citing differences with the company’s board of directors: In the past few weeks it became clear that I was not on the same page as my new Board. In your role as a communications professional, do you have ownership over your corporate brand?

Starbucks’ Howard Schultz announces retirement

PR Daily

Mr. Schultz was an early champion of the idea of a corporate executive as a moral leader as he sought to achieve what he described as “the fragile balance between profit and conscience.”. Since 1988, Starbucks has offered health care to all full-time and part-time employees. for all US employees. Bean Stock starting in 1991, which turned employees into partners who could share in the company’s success. Our ethical sourcing (C.A.F.E.)

PR crises that have defined 2019

PR Daily

The lesson for PR pros is that no amount of charitable work can make up for an enterprise that ethically falls short for consumers. . Goldberg says the opioid crisis “ underscores the incredible pressure institutions are feeling to more carefully scrutinize the sources of major donations and weigh whether the benefits of a major financial gift outweigh the possible reputational hazards.”

Dawn of the Intelligently Automated Agency

PR 20/20

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world. The newsletter has an especially strong following with large enterprises—39% of subscribers work at companies with 500+ employees, and 19% of subscribers work at companies with 10,000+ employees.

Is Any PR Good PR?

Media Bullseye

A spokesperson for the company stated that the responses came from some of SeaWorld’s proud employees who were asserting their trust in their company. In the wake of this film’s release and the company’s problematic PR response, SeaWorld has experienced decrease in park attendance, revenue, stock prices, and corporate sponsorships. With the release of Blackfish, as well as SeaWorld’s PR mishaps that followed, public perception of the company and its ethical practices shifted.

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New CEO at Uber? Help is on its way

PR Daily

Ask a female employee (and try to keep your gaze above her neck). Yes, you’re the CEO, but being caught on camera railing at one of your drivers (“Some people don't like to take responsibility for their own s ”) might not boost your career or engender warm feelings among employees or the public at large. We’re thinking “Dummkopf,” in keeping with the theme of your German corporate name.

Delta, FedEx seek to strike a balance on NRA backlash

PR Daily

Efforts to stay neutral in the heightened national gun debate are landing national corporations in uncharted waters. reported : “Out of respect for our customers and employees on both sides, Delta has taken this action to refrain from entering this debate and focus on its business,” the airline said in a statement. It wrote : FedEx Corporation’s positions on the issues of gun policy and safety differ from those of the National Rifle Association (NRA).

Event Marketing Is Back, Baby: Two Experiential Experts Examine The ‘Fearless Girl’ Campaign


To start, the launch of 'Fearless Girl' by agency McCann New York for its financial client, State Street Global Advisors (SSGA), generated 4.6 In those financial circles for the audience of investors that SSGA cared about, you have to be heroic – and 'Fearless Girl' transformed that client into heroes.”. AdWeek for its success in transforming “a financial brand into a paragon of corporate feminism.”.

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Leaning In and Climbing Up: Cheers to Successful Women in PR


This can be found from the smallest agencies to the largest corporations. It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in. After starting my business, I’ve worked with three coaches who’ve each significantly helped me in leadership, financials and operations.

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

The first phase of study that led to the Excellence Theory consisted of quantitative, survey-based research of more than 300 organisations in Canada, UK and US, including a cross section of corporations, non-profit organisations and government agencies.

Successful Women in PR: Leaning In & Climbing Up

Beyond PR

This can be found from the smallest agencies to the largest corporations. It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in. After starting my business, I’ve worked with three coaches who’ve each significantly helped me in leadership, financials and operations.

Kotcher Inducted Into Page Society Hall of Fame; Declares “This Is Our Time”


For those of you attending dinner in London this evening — today’s leaders in corporate communications, of agencies, in public relations education — to all of our accomplished members around the world – for the work that we do, this is our time. From communicators in corporations, to those working in influential not-for-profit and government institutions, to their agency advisors, the demands on us have never been greater.

22 PR Rock Stars of the Future

Communications Conversations

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. Because of Kathryn’s diligence, professionalism and work ethic, she was selected to represent USM for the Sales and Marketing Professionals of the Pine Belt’s Rising Star at Work Intern Program.