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The Future of Twitter

The Proactive Report

The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. So what does this signify for the future of Twitter? Journalists on Twitter.

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TCIP #014 – Toronto Police Service, Their Customer Service and Crisis Preparedness with Chris Boddy

Melissa Agnes

For starters, they’ve developed a Strategy Management Unit with a strong customer service component. Within this unit, they’re in the process of developing a customer service strategy for the Toronto Police Service, with a heavy focus on internal customer service to start. Or via email.

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Friday Roundup: Customer Service

Waxing UnLyrical

Today’s roundup focuses on one of the most important aspects of any business, customer service. Here are five posts looking at the importance of customer service (including its importance in public relations). This Canopy Needed a Customer Service Safety Net. On Falling in Love…and Public Relations.

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How long before brands completely abandon Twitter?

Communications Conversations

Because this isn’t one of those typical “Twitter is dead” posts. It’s more like “Will Twitter be dead to businesses within 2 years”-type posts. Brands have long (well, as least for the last 7-8 years) relied on Twitter as a customer service tool and a brand management tool.

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This Twitter Ad Shows Us Why Social Media Advertising Needs Cross-Functional Teams Empowered with Compassion and Humanity

Sword and the Script

To their credit, the team behind @ATTCares is making an effort to respond to some of the criticism, but the effort is robotic and surely hamstrung by corporate rules. For sure, Twitter is not the real world. For example, bring your PR and customer service teams into the advertising planning process. Talk to Us !

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Why should brands use social media for their business?

Landis PR

Twitter, Facebook and Instagram are extremely popular with major brands and their followers. Corporate blogs are the norm. In 2018, Whole Foods Market launched a contest that invited customers to share social media posts of their latest food obsessions and tag #MakesMeWhole. Customer Service.

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The Latest Social Media Trend and Updates

Prohibition

Facebook becomes the go to for customer services enquires and launches Facebook reels. For customer service, Facebook messenger is becoming the go-to for dealing with queries, with customers increasingly turning to Facebook to find out about brands and address queries on messenger.