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Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. As a PR person, I’ve always been fascinated by the complicated psychology of whistleblowing.

Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. The post Corporate Reputation And The Whistleblower Culture appeared first on Crenshaw Communications.

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Is There Reputation Damage After A Cyber Attack? YES!

Reputation Us

How your organization responds before, during and after an incident will likely impact public perception and either strengthen or weaken trust with your target audience. The blame and reputational damage usually falls on the shoulders of the company…not the bad actors.

2020: The Year of the Reputation

Reputation Us

QUESTIONS : Is corporate reputation a focus for your organization in 2020? According to the 2019 DHM Research and ReputationUs study , 93% of consumers say a company’s reputation is important when they choose among products and services of similar quality and price. Corporate reputation is now a strategic intangible asset that affects an organization’s: Financials. Corporate value. public, media, social). Hey executives!

Can PR Take Ownership Of Reputation?

ImPRessions - Crenshaw Communications

In business as in life, reputation is everything. Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. Reputation Dividend Report calls reputation a “cornerstone of corporate value” and quantifies the dividend that corporations with a five-star rep enjoy.

737 Max Flies Again – Will Boeing’s Reputation Follow?

Glean.info Blog

The Federal Aviation Administration (FAA) has cleared the Boeing 737 Max to fly again, but can Boeing’s reputation soar again? PR crisis experts criticized Boeing’s crisis communications response, saying it was slow to act and lacked transparency.

How to build your reputation with CSR

PR Daily

Building your organization’s reputation these days can be a tricky business—particularly with accusations of “greenwashing” awaiting companies that are all talk and no action. The year of the crisis. You can become a Certified B Corporation or have your building LEED certified.

Reputation on social media – Comms must own it or lose it

NewsWhip

” -Martin Gurri, The Revolt of the Public. I’d like to focus on a particular group who are impacted by this new reality: the professionals charged with protecting corporate reputation. Reputation Meets “Clash and Turmoil”. The “Clash and Turmoil”.

4 proactive steps for preserving brand reputation

PR Daily

The sketch aired on the heels of Lloyd’s of London’s apology for its role in the Atlantic slave trade, JPMorgan Chase committing $30 billion to help close America’s racial wealth gap and California requiring racial diversity on corporate boards and exploring ways to make reparations for slavery.

Can corporate communications stay in the spotlight post-COVID?

PR Daily

Will the gains remain once the crisis fades? Corporate affairs became fashionable again. And someone had to expedite the cadence of communications to public officials to near real time. But that doesn’t mean corporate communications will go back to where things were in 2019.

Book review: Reputation Management by Tony Langham

Stephen Waddington

A book that provides a blueprint for modern reputation management. Reputation Management: The Future of Corporate Communication and Public Relations by Tony Langham is a guide to the importance of reputation for modern organisations.

Top Ways to Improve Brand Reputations

Critical Mention

One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience. Measure Your Reputation with Sentiment Analysis. We’ve all heard of the saying that goes, “All publicity is good publicity.” .

 Corporate Reputation is Important to Marketing

5W PR

What’s a reputation worth? Companies that aren’t prepared for a crisis can watch their sales go off the cliff, their stock price take a plunge, and even permanently shut some, if not all their doors. Once you answer that question and put together a plan to actively promote and preserve your corporate reputation, the chances are that any damage occurring from such an incident will be minimal rather than catastrophic. Building A Corporate Reputation.

Are PR pros right for corporate reputation management?

PR Daily

There’s a big problem with reputation management in corporate America. In most major corporations, no one person is responsible for managing a company’s reputation risk. Many corporate departments including public relations, marketing, brand management and risk management share some level of responsibility for reputation management. Often, no one person within PR has full responsibility for corporate reputation management.

The importance of civility for brand reputation in 2020

PR Daily

COVID-19 has further eroded the patience audiences have for the Twitter wars, and consumers in 2021 might be looking to reward companies that can help bring back a level of civility to public discourse. RELATED: Showcase your crisis comms work ].

Repairing Trust: Reputation Management and Crisis Communications

Shift Communications

How do we know what to fix in a PR crisis? In previous posts, we’ve shared the basic crisis triangle : Respond with knowledge, speed, and ownership. To develop a more effective crisis communications strategy, we need to understand trust. When a crisis occurs, it’s generally because of two very broad reasons: something we’ve said, or something we’ve done. What constitutes a crisis in each branch of trust, in each of the cores?

9 tips to protect your reputation during COVID-19

PR Daily

What can businesses and communicators due to safeguard carefully developed reputations and digital presences? Here are some tips for the current crisis. A slew of negative reviews questioning your operations and handling of this crisis may threaten your online reputation.

3 purposeful steps corporate America can take to address racism

PR Daily

Each individually is challenging but together they create a perfect storm, a trifecta of circumstances that combined could have a devastating impact on corporate America. The good news is early indications show some corporations are stepping up.

The Crisis Newsroom

Presspage

An online world means that everyday citizens are gaining greater control over the messages they see, believe, share and utilize in their decision-making processes or attributions of brand reputation. However, not every crisis is predictable. A crisis is a point in time.

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Communicating Post-PR Crisis

5W PR

Any business knows that no matter what’s going on and how well they are on top of everything, a crisis is never expected. The key factor in determining how this reflects on a business in the aftermath of a crisis is how they communicate with the audience once the crisis is over.

4 Reputation Threats Organizations Should Monitor in 2020

PRSay

For organizations of all sizes, the ability to identify, understand and manage an increasingly complex array of reputational threats will be integral to success in the years ahead. In today’s world, being prepared with a comprehensive crisis plan is no longer enough.

How and why you should be measuring reputation in 2020

PR Daily

Consumers are choosing everything from cars to chicken sandwiches based on corporate values. This year, you’re probably wondering how you can renew your reputation, or how establishing your purpose can help you avoid social and moral disengagement with your customers and employees.

Crisis Management: Challenges Affecting Crisis Communication

5W PR

Creating an effective crisis management plan can be a hard task for any communication team. Not only because of risks associated with crises—including everything from the damage of reputation to loss of key customers—but because creating a detailed plan for an unknown event is a challenge.

Enhancing Nonprofit Reputation: Four Keys to improve bonds between nonprofits and corporations

Reputation Us

But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Nonprofits that work to leverage this information can help support their own organization—and strengthen the reputation of their corporate partners, thus creating a win-win partnership. Complete details about the reputation survey, including an analysis of the findings and a list of key insights are available at [link].

When The Crisis PR Guy Is The Crisis

ImPRessions - Crenshaw Communications

There’s not a major corporation today that doesn’t have a small army of PR and reputation experts helping it navigate a tricky media and government relations landscape. That happened this week when the Campbell Soup Company found itself in hot water after a bizarre tweet from its own head of government affairs — an executive who ironically lists “crisis management” among his skills. Senate – not an unusual pedigree for a Public Affairs VP.

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Brexit – 12 immediate actions for PR, corporate communications and public affairs professionals

Stuart Bruce

Public relations, corporate communications, public affairs and corporate affairs professionals will have an essential role in helping employers and clients to navigate this period of momentous change. Failure to address these issues puts your business or organisation at risk and could even precipitate a crisis. corporate communications Crisis Communications Politics Public Affairs public relations Reputation Management Brexit EU European Union

How leaders’ reputations can either shine or decline during COVID-19

PR Daily

Those who’ve responded to this crisis with empathy, generosity and genuine warmth have reaped profound reputational rewards. In other instances, CEO reputations improved markedly, new research shows. What successful corporate leaders do.

The Chief Reputation Officer (CRO): A New Seat At The C-Suite Table

Reputation Us

Having a favorable reputation has been proven financially valuable and overall critical to an organization. Statistics from our 2019 survey on the Importance of Corporate Reputation quantify this. 93 percent of participants of the survey indicated reputation is important when choosing among products or services of similar quality and price. But who oversees a company’s reputation? Enter the Chief Reputation Officer or CRO. Reputation: Risky Business.

How to Deliver a Genuine Corporate Apology [UML]

Sword and the Script

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. While I have great respect for corporate counsel, lawyers tend to be far too quick to recommend a non-apology, when that’s really just the right thing to do. This is true of messaging, positioning, press releases and corporate apologies.

Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. The tone of the language, the medium of the message, and its timing contribute to public perception of a company’s management of the situation. Five crisis PR first responses. Its deft handling of the mishap kept things in perspective, and it was a public relations win.

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2019 Corporate Crises: Failure To Plan Is Planning to Fail

Reputation Us

Already in 2019, corporate crises appear to be increasing and getting nastier than 2018. According to The Holmes Report , last year brought an increasing penchant for corporate scandals. So how does a company handle a corporate crisis in today’s world? Two years ago, Forbes published its “ 13 Golden Rules of PR Crisis Management.” We’re rethinking corporate crisis. CRISIS SIMULATION. AD HOC CRISIS SUPPORT.

Fix (or Establish) Your Brand Reputation

Shift Communications

Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. Of the many things that play into a brand’s reputation, there are a few that you have control over: customer service, your online presence, and corporate social responsibility. Having a public corporate social responsibility program (and following through with it) can improve not only your brand’s reputation, but also the bottom line.

The nuances of a public apology

Doctor Spin

From a public relations perspective, public apologies are fascinating. And in my experience as a PR professional, this is where most public apologies starts to break down. Doctor Spin is Jerry Silfwer's blog on public relations and digital strategy.

7 timeless tactics to mitigate PR crisis damage

PR Daily

What’s the cost of a PR crisis? Unfortunately, there’s no way to truly “crisis-proof” a corporation or brand, but there are seven steps you can take to protect your reputation and mitigate fallout. Crisis-proof your business first. Appoint a crisis response leader.

Crisis 163

Reverse-engineering the Crisis Communications During the San Jose Flood

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Reverse-engineering the Crisis Communications During the San Jose Flood appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Checking email during the morning of February 21, I received a smattering of notes that asked me if I was OK. I didn’t understand. Did they know something nefarious had yet to reach me?

Data Breaches Spike: How Communications Teams Can Respond

Glean.info Blog

There were 2,953 publicly reported breaches in the first three quarters of 2020, a 51% decrease compared to the same period last year, according to Risk Based Security. ” Security breaches bring legal, regulatory and brand reputation risks. Image by Gerd Altmann from Pixabay.

Data 74

2020 Reputation Earthquakes: A Preparation Kit for the Shakes, Rattles & Rolls

Reputation Us

Political stakes are high, corporate trust is low (according to a recent Gallup Poll ), consumer confidence in companies to protect them in the event of a cyberattack is waning (according to recent DHM and RepUs study ) and the public relations industry (according to PRNews ) predicts crisis preparations will be a top priority. In other words, there are clear indicators that “reputation earthquakes” are coming this year. 2020 REPUTATION “EMERGENCY PREPARATION KIT”.

Should the Public Relations Report to the CEO or CMO?

Sword and the Script

However, in times of business stress and crisis, PR will find itself working more closely with executive leaders. A model I’ve seen work for large enterprises is to retain a corporate communications department but push dedicated PR talent down to support the business units.

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There’s opportunity in corp. crisis—why brands should consider becoming ‘crisis optimists’

Agility PR Solutions

A corporate crisis has become a case of “when, not if.” crisis—why brands should consider becoming ‘crisis optimists’ appeared first on Agility PR Solutions. Public Relations crisis

COVID 19 and Crisis Communications

Solo PR Pro

This is a guest post courtesy of Solo PR Pro Premium member, Michael Ares, Principal Owner of MDA Corporate Marketing, LLC. It’s full-on Crisis Communications mode for those of us who specialize in such things. Fact-based messaging in a crisis like this is the way to go.