Onclusive

JUNE 15, 2022

Director, Global Corporate Communications, Mimecast. That’s where PR comes in with negative publicity and crisis management, as well as proactively demonstrating your company’s goodwill efforts. Communications embraces all of the company’s stakeholders — customers, employees, the media and the public at large.

Marketing 195

Marketing Measurement Advertising Advertising 195

PRSay

MAY 15, 2020

In a topical and wide-ranging discussion among PR executives, PRSA’s new Storytellers series debuted on May 12 with a webinar titled “ Trusted Advisers: PR Agencies in a Global Pandemic.”. “As Panelists’ opinions varied on whether CEOs should serve as spokespeople during the COVID-19 crisis.

Agency 84

Agency Crisis Communications Consumer 84

Sword and the Script

MAY 29, 2018

6) “That it plays a critical role across the organization – like no other function; key to sales, marketing, handling crises or public perception, motivating employees, communicating mission, vision and values to all stakeholders, including employees, customers, stockholders. 7) “It’s a foundational necessity.

Corporate 73

Corporate Communications Survey Employee 73

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Golin’s News section shares recent announcements, expert insights and employee perspectives. GOLINglobal. BIGfish Communications.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Brad Marley , Chief Storyteller, Yelram Media . Qualified employees are scarce, and companies recognize that they need to be seen as great places to work and thrive as well as strong brands. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

AUGUST 1, 2022

More and more crisis communication events that interrupt the general flow of work in our area. Respondents identified the top comms challenges as 1) cutting through the noise (35%); 2) too many priorities (31%); and 3) lack of employee experience (25%). Taken more seriously by the C-Suite.”. We are in a constant state of alert.”.

Survey 129

Survey Communications Measurement Internal 129

Newsfile

MAY 11, 2023

Examples: The Walt Disney Company Reinforces Its Commitment to Use Its Broad Global Reach and Unique Platforms to Promote Social Responsibility City of Fort Worth partners with Cisco to promote digital inclusion in underserved neighborhoods New Benevity Report Finds DEI Initiatives Remain Top Priority for Employees 5.

Writing 52

Writing Energy Training Education 52

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. If you want to change corporate culture, focus your efforts on executives, customers and employees. The results?

Survey 94

Survey Industry Leadership Study 94

PRSay

FEBRUARY 5, 2018

We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. Some executives are eloquent writers and inspiring speakers, comfortable with employees and investors alike. or “Can you tell me about an employee who has made a difference to your customers?”.

Communications 127

Communications Employee Leadership Writing 127

PR in High Definition

OCTOBER 28, 2021

Recently, the company announced that it plans to hire 10,000 employees in the EU to work on this so-called metaverse, and it got me thinking – will the metaverse force us into changing the way we communicate, or will it just be another tech plaything that doesn’t really go anywhere?

Communications 62

Communications Wikipedia Meeting Technology 62

Cision

OCTOBER 16, 2017

Right, it still makes a lot of sense because those are people who are natural storytellers and having great storytelling capability, I think, will be a perennial thing and should always be something that’s always there for comms. Steve Barrett: And get paid a proper wage as well. Chris Lynch: Yeah, right.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. This type of authentic, transparent storytelling will likely help organizations standout from their competitors, win over customers and investors, and keep regulators in good graces.”. ~

Marketing 187

Marketing Content Marketing Data Social Media 187

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. It’s important to have a plan in place before a crisis might arise. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.”

Video 149

Video Case Study Agriculture B2B 149

Stephen Waddington

JUNE 15, 2017

The strategic public relations function is fundamental to enhancing and protecting the corporate reputation of the IPC and the Paralympic Movement as a whole. Effective public relations is more a management discipline than it is a corporate function. James Crampton, Corporate Affairs Director, Merlin Entertainments Plc.

Publicity 118

Publicity Corporate Reputation Community 118

PRSay

AUGUST 14, 2019

As corporate vice president of communications at Microsoft , Frank X. If you’re going to be successful in reaching 130,000 employees, then you have to be consistent [with your messaging] and have the patience to stick with it,” he says. How did your time in the Marine Corps prepare you for agency and corporate life?

Internal 66

Internal International Conference Public Affairs 66

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

There was no apparent hesitation, no poll-tested apologies, no mealy-mouthed mea culpa, just a corporate statement that was pitch-perfect. Starbucks followed up by announcing it would close 8000 stores on May 29 for a half-day of employee education around racial bias. ABC takes a stand .

Fashion 255

Fashion Reputation Social Media Brand 255

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Its blog posts give readers a great understanding of ethical PR advice to help media personnel kickstart their profession. Are you keeping up with the times? PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Landis PR

JANUARY 3, 2022

ESG issues will be dominating corporate communications in 2022 and beyond.”. If companies do not incorporate these new values, they will have to prepare to face a crisis. Second, internal communications and communicating with employees will be central to the success of every organization. In the U.S., Trend 1: ESG.

Trends 52

Trends Trade Shows Agency Communications 52

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

Companies have to first instill brand values to their own employees and within a workplace culture before conveying those values in brand communications. Remember, while a brand or corporate vision focuses on the end goal, a mission is about the “how.” One piece of advice for today’s crisis plans?

Brand 160

Brand Branding Film Internal 160

Stephen Waddington

DECEMBER 15, 2021

Further reading Corporate Digital Responsibility, Allegory, 29 July 2021, [link] The Economics of Biodiversity: The Dasgupta Review, Sir Partha Sarathi Dasgupta, 3 February 2021, [link] Carbon as a PR metric but who's counting? The Institute of Development Studies has published best practice guidelines for inclusive storytelling.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

DECEMBER 15, 2020

Podcasts are great for the delivery of credible information and analysis, and storytelling. Stressed corporate teams can hire extra PR and marketing muscle to supplement themselves, often without committing to long-term benefits and employment packages. Every employee needs media training. Creative employee communications.

Marketing 167

Marketing Employee Content Marketing Training 167