Remove Corporate Remove Crisis Remove Crisis Communications Remove Financial
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COVID 19 and Crisis Communications

Solo PR Pro

This is a guest post courtesy of Solo PR Pro Premium member, Michael Ares, Principal Owner of MDA Corporate Marketing, LLC. All good PR pros know you can be both reassuring and completely honest in a crisis- and in fact, the latter plays an important role in the former.” – Kellye Crane, Crane Communications.

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Part 2: The Risk and Value of Corporate Reputation

Reputation Us

Part one explored the financials ( see Part 1 ). PART 2 (of 5) – Reputation Value and Risk Insurance companies increasingly recognizing a solid corporate reputation as a valuable and insurable asset. Risky Value So how do you determine the value of your corporate reputation in order to mitigate potential risk to it?

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Why You Should Hire a Crisis Communications Agency?

Prohibition

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. What causes a crisis to go viral?

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Apple’s Huge Security Breach and Lack of Proper Crisis Communications

Melissa Agnes

Apple is in the process of fixing what The Globe and Mail has called a “gaping hole” within their security software, “which gave spies and hackers the ability to grab e-mail, financial information and other sensitive data.” This is a major potential crisis for Apple. ” What a nightmare. Case Studies'

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Repairing Trust: Reputation Management and Crisis Communications

Shift Communications

How do we know what to fix in a PR crisis? In previous posts, we’ve shared the basic crisis triangle : Respond with knowledge, speed, and ownership. To develop a more effective crisis communications strategy, we need to understand trust. What constitutes a crisis in each branch of trust, in each of the cores?

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PART 3: The VALUE of Reputation. The Social Influencers.

Reputation Us

This ReputationUs five-part series delves into the key areas where the concrete value of managing your reputation has clear business benefits–financial and otherwise. The dynamic relationship between your corporate reputation and influencer engagement underscores the importance of building and safeguarding a positive brand image.

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11 Steps For Crisis Management

Prohibition

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. This is where crisis management comes in. What is Crisis Management?