PRSay

JUNE 7, 2021

A red team can expose reputational vulnerabilities in a company and flaws in its crisis-response plan. From a crisis-communications standpoint, a red team stress-tests an organization’s strategy by expanding the circle of feedback the plan receives. Build the camaraderie needed to face crises.

Crisis 134

Crisis Exercises Crisis Communications Reputation 134

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report.

Technology 125

Technology Study Communications Survey 125

Reputation Us

MAY 10, 2019

This year’s conference theme, “Communicating Through Chaos” proved ideal for Casey’s presentation, “Reputation Management: How to Enhance, Advance and Protect Your Corporate Reputation in Today’s Critical Environment.” Community Relevancy. Crisis Communication Planning.

Reputation 60

Reputation Policies Crisis Communications Survey 60

PRSay

APRIL 5, 2021

As companies reevaluate their role in the political sphere, a new report by The Conference Board highlights considerations and best practices regarding corporate political activity. Recommendations and insights for what’s ahead on corporate political activity include: Prepare for backlash. Simplify political activity.

Report 145

Report Company Government Conference 145

PRSay

JUNE 7, 2022

Find more articles on crisis communications in the May 2022 issue of Strategies & Tactics. Managing a Chapter crisis. I had a destination, a nice navigation system and a spare, but I didn’t have any instructions (crisis plan) on how to replace the tire. Not on my list? Don’t forget about your emergency kit.

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

Stuart Bruce

JULY 15, 2014

Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Crisis interrupted. Those who said communications work has “changed slightly,” wrote: 84.

Communications 119

Communications Crisis Internal International 119

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Working through a PR crisis. Conclusion.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Nonexistent or outdated crisis communications planning. It’s important to have a basic communications plan in case of an event that can impact reputation in a negative way. Even if efforts don’t thwart a reputation crisis , as illustrated here , a bare-bones plan will save time and anxiety if bad news breaks.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Sword and the Script

MARCH 21, 2023

We live in a world with plenty of corporate fakes: fake press releases , fake web traffic and even fake job postings. No one seems to know, with any degree of confidence, which way the economy is headed. …and few companies would feel the consequences of lost trust so rapidly as banks, but it’s not entirely dissimilar.

Banking 81

Banking Financial B2B Web 81

NewsWhip

OCTOBER 13, 2022

Good crisis communications teams stay prepared for these kinds of events. The 2019 Aflac Corporate Social Responsibility Survey found that 55 per cent of Americans believe it’s important for brands to take a stand on social, environmental, and political issues. Today’s consumers expect companies to take a stand.

Brand 148

Brand Branding Sports Crisis 148

PRSay

JANUARY 13, 2021

For each audience, you can put together a brief survey of which communications senders they find valuable and interesting and, for each, which channel they prefer. Communication Channels. For each communication sender area, you can put together a list of communications and frequency. Benefits and compensation.

Internal 158

Internal International Data Communications 158

Sword and the Script

JULY 12, 2016

What potential crisis could have a substantial impact on your business? That’s the essence of crisis communications planning – preparing for the worst before it happens. As if convincing management of the need for, and value of, crisis planning wasn’t already a challenge! C orp Comm Unprepared for Crisis.

Study 60

Study Leadership Crisis Crisis Communications 60

Prohibition

JANUARY 17, 2022

With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Sword and the Script

JUNE 3, 2020

Survey Identifies Most Recommended PR Tech Vendors, Meltwater Adds Signals, TVEyes Spots Logos in Broadcasts, Cision Shows Pageviews of Coverage, Burrelles Names First Women President For years, I have published a new post every Tuesday like clockwork. Also see: Partisan Politics Complicates PR and Comms for Business, Survey Finds.

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Stuart Bruce

JANUARY 7, 2016

Reporting on the research The Telegraph claims this means that, including the UK’s biggest firms, the total value of corporate reputation for all UK-listed companies topped £1.7 Other recent high-profile crises that have damaged corporate reputations include cyber attacks on TalkTalk and Ashley Madison.

Reputation 60

Reputation Company Corporate Crisis Communications 60

Landis PR

JANUARY 30, 2024

That example is less quantifiable, but brand recognition also can be measured through polling and surveys. For example, we know we’re doing it right when we hear people say, Oh, yes, I’ve heard of you. Other ways to measure brand recognition is through share of voice in media or on social media.

Leadership 105

Leadership SEO Measurement Reputation 105

Sword and the Script

NOVEMBER 26, 2019

Even surveys don’t really cut it. That’s only about one-third of all PR pros (see this survey and this one for data). According to the product management team, one of its corporate PR customers was showing some of the firmographic and demographic data around their earned media coverage to a broader internal team.

Publicity 88

Publicity Media Advertising Advertising 88

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The in-housing trend in PR isn’t entirely surprising.

Agency 91

Agency Trends Marketing Survey 91

Waxing UnLyrical

AUGUST 18, 2014

Why: Once perceived as a peer-to peer movement, attitudes towards the “collaborative economy” are quickly evolving in the corporate world. Why: According to a recent survey, only 38% of B2B software providers felt they were effectively carrying out their content programs. 4 content creation tips for B2B software companies.

Crisis Communications 75

Crisis Communications Software B2B Crisis 75

5W PR

MARCH 19, 2020

Surveys and Focus Groups. One of the main ways that most companies tend to monitor public opinion is via surveys or focus groups. Focus groups and customer surveys are great ways to demonstrate the effectiveness of a PR campaign to a brand or a company, to clearly see which tactic is not working and which one is very effective.

Publicity 97

Publicity Survey Measurement Groups 97

Sword and the Script

FEBRUARY 23, 2016

No corporate communicator wants to hire an agency only to have to facilitate every writing assignment. Product history – the customer, launches , enhancements, crisis communications and the basic strengths and weaknesses. Knowledge of people and organization. 6 Ways to Get More from your PR Agency.

Education 60

Education Corporate Employee Agency 60

Waxing UnLyrical

AUGUST 18, 2014

Why: Once perceived as a peer-to peer movement, attitudes towards the “collaborative economy” are quickly evolving in the corporate world. Why: According to a recent survey, only 38% of B2B software providers felt they were effectively carrying out their content programs. 4 content creation tips for B2B software companies.

Crisis Communications 40

Crisis Communications Software B2B Crisis 40

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. Even for the basic research class, as Patrick Merle challenged, educators “need to move away from the traditional survey-focus group content.” Agreed wholeheartedly!

Education 150

Education Training Course Social Media 150

Sword and the Script

DECEMBER 30, 2017

Our new owners immediately began to eliminate redundancies, as they say in corporate M&A. One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. 2) 2017 PR Salary Survey Suggests Demand for Talent Tightening.

Blogging 71

Blogging B2B Content Marketing Trade Shows 71

Stephen Waddington

DECEMBER 30, 2019

Each corporate PRCA member will be expected to engage with a local school each year. If you work in issues and crisis it can be especially acute. The 2019 CIPR State of the Profession survey reported that around a quarter of PR practitioners have taken sickness absence from work on the grounds of stress, anxiety or depression.

Government 103

Government Education Print Ethics 103

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Fifty years later, the pressure on corporations to take a stand on politically charged issues is growing.

Trends 199

Trends Corporate Employee Analysis 199

Burrelles Fresh Ideas

OCTOBER 17, 2023

Crisis communication preparedness: Preparing for cybersecurity incidents is as crucial as prevention. PR agencies can help organizations develop crisis communication plans, ensuring they are equipped to respond effectively in the event of a data breach or cyberattack. But are companies truly doing enough?

Education 112

Education Employee Measurement Agency 112

Sword and the Script

DECEMBER 26, 2017

Many of the posts published here are heavily weighted with surveys and reports. 11) Corporate reputation suffers with bad experiences. “82% 12) Emotion in crisis communications works. Genuine Corporate Apology ). Note: This number reflects the combination of both client-side and corporate salary averages.

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Sword and the Script

NOVEMBER 7, 2023

AI hunts bias in a new “media war room” by Israeli startup Propel Propel, an Israeli startup that’s building out an all-in-one PR platform, has packaged its software into an offering it’s calling the “Media War Room” that leverages AI for managing crisis communications. The survey was conducted by PR Week and sponsored by Notified.

Employee 131

Employee Software Survey Tools 131

Cision

SEPTEMBER 30, 2015

While the concepts underlying corporate social responsibility (CSR) are hardly new , our current framework of understanding for CSR in the United States started roughly in the 1950s. Prepare in advance for crisis. Learn “How to Plan and Manage Crisis Communication in a Social World” today!

Media Relations 120

Media Relations Trends Media Corporate 120

Stuart Bruce

JULY 23, 2017

There’s more scary stuff when it comes the actual results of the survey as it reveals some quite alarming behaviour amongst many ‘brands’. of those surveyed social media ‘lives’ in marketing. Yet another problem with the report is it doesn’t tell you much about who was surveyed.

Social Media 68

Social Media Media Customer Service Corporate 68

Landis PR

JULY 31, 2023

AI is not going away Linda cited two interesting statistics from Muck Rack’s State of AI in PR 2023 report that surveyed 1,000 PR pros: 61% said they are currently using or planning to use AI, with 57% saying they’re using it to craft pitches. It’s out there, it’s being used—and it’s likely here to stay.

Communications 97

Communications Marketing Pitching Technology 97

Sword and the Script

JANUARY 12, 2016

Ownership is a strong word in the high-stakes game of corporate social media turf wars – yet consensus increasingly points to PR as primary proponents. A recent survey by the employment agency, The Creative Group , says corporate executives are increasingly inclined to pin the communications shop with such responsibility.

Survey 60

Survey Corporate Social Media Media 60

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 188

Financial Reddit Advertising Advertising 188

Landis PR

DECEMBER 4, 2023

A recent HubSpot survey revealed that 75% of marketers who leverage generative AI are creating a higher volume of content. Instead of viewing AI as a replacement for content writers, we need to recognize its potential to act as a powerful writing aid that can help boost our efficiency.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Landis PR

MAY 15, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng – Novitas Communications. Photo courtesy of Pixabay After the past few months of corporate missteps , it would be simple to advise companies to just keep their heads down and not engage in potentially controversial issues.

Company 52

Company Employee Leadership Policies 52