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PR ethics and journalism ethics in the face of media business meltdown

Stuart Bruce

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business. ” Thereafter no fresh reports appeared.

Ethics 60
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McKinsey’s Cautionary Tale for Communicators

PRSay

Write every document, email, text and Teams message as if it could eventually show up on the front page of The New York Times. Will you be able to legally, ethically, reputationally defend the advice you gave? How do your words make you look as a person? Voice your concerns — often. Go over people’s heads if you have to.

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Future of PR: 2020 edition

Stephen Waddington

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. Each corporate PRCA member will be expected to engage with a local school each year. What we do 5.

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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.” I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 91
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Event Marketing Is Back, Baby: Two Experiential Experts Examine The ‘Fearless Girl’ Campaign

MaccaPR

We invite people to use their own cameras to document what they’re doing and how it connects with our client’s brand, which they then post and share with thousands of friends.”. AdWeek for its success in transforming “a financial brand into a paragon of corporate feminism.”.

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11 Steps For Crisis Management

Prohibition

A crisis can be anything that disrupts the normal flow of your business. Or it could be a production, financial or management failure that causes a corporate crisis for your business. For example, a cyberattack might halt corporate activities and make them impossible to resume. Setup a crisis communication team.

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Starting a global conversation on global public relations standards

PR Conversations

A working party led by former GA Chair Jean Valin has completed this massive piece of ground work and has produced a base document that contains the results of analysing 968 pages of documentation reflecting current thinking on the knowledge, skills, abilities and behaviours (KSABs) of practitioners at entry and mid-level.