Wadds Inc.

JANUARY 11, 2023

ChatGPT and Playground are among the first artificial intelligence (AI) applications using a text-based web interface that uses the GPT-3 language model. Text at the click of a button There’s a great deal of excitement about the technology as it seemingly is able to mimic human creativity and generate and edit content incredibly quickly.

Publicity 98

Publicity Wikipedia Marketing Training 98

Buzzstream

JANUARY 22, 2024

Methodology After compiling our list based on the sites’ guest post lists, we also added our own sites by using Ahref’s Content Explorer. We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.”

Analysis 90

Analysis SEO Guidelines Google 90

Sword and the Script

AUGUST 14, 2018

For all those still complaining about search and social, now a decade beyond the advent of the so-called Web 2.0, It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Comment: Content marketers should borrow this hint from reporters in their own work.

Survey 101

Survey Report Media B2B 101

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. There will be a glut of AI-generated content as well.

Writing 190

Writing Communications Marketing B2B 190

PR Breakfast Club

JANUARY 11, 2015

Let’s talk for a moment about better content marketing through simple theft. I’m talking about taking from web developers processes to make lean content. Lean content is a workflow adaptation that ensures your team produces more content that can go more places. Eliminate waste. Forget all that.

Web 28

Web Print Writing Content Marketing 28

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. T he industries that generate the highest demand : Technology, financial services and higher education. Here are five benefits of doing so: Benefits of Marketing with LinkedIn Pulse.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

PR 20/20

FEBRUARY 3, 2020

They also need to blog intelligently, writing about topics that actually produce results. And it's why only 34% of marketers say their content marketing strategy is very effective, according to Content Marketing Institute. AI and related technologies can vastly simplify your blogging efforts.

Blogging 73

Blogging How To Engineering Writing 73

Flack's Revenge

AUGUST 9, 2016

They reported the experiences of social teams and editors at some of the largest broadcast, print daily and native web outlets. Geetu’s favorite part, she said, was exploring the “content gap” between what they write and what people want to read. The team honed the content mix for each to improve engagement.

Viral 120

Viral Data Web Trends 120

PR 20/20

JANUARY 17, 2023

The funnel model also excludes the impact of evolving technologies as it relates to the buyer journey. These touch points (web pages) should provide the most substantial content pieces. Make these personas a top priority during content creation; they will likely have the most impact on future ROI. billion by 2027.

Strategy 52

Strategy How To Technology B2B 52

Sword and the Script

OCTOBER 25, 2022

Lines between what constitutes PR and content marketing continue to blur. Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. I’ve found that employers expect not just one skill like writing, but design skills as well.”. Jack of all trades. In multiple mediums.”.

Communications 120

Communications Crisis Internal International 120

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Data collection can be easier when you’re holding online events or interacting with communities on your web channels. You should also utilize technology. Guest Contributor: Katie Brenneman is a passionate writer specializing in lifestyle, mental health, education, and fitness-related content.

Community 92

Community How To Marketing Data 92

Sword and the Script

NOVEMBER 5, 2016

There’s something similar at play in those B2B organizations facing challenges in content marketing. Certainly, the most successful content marketing is very deliberate. 1) Random Acts of Content. 1) Random Acts of Content. Why does content marketing fail? Customer questions are deliberate.

Content Marketing 60

Content Marketing B2B Web Small Business 60

PR 20/20

OCTOBER 11, 2018

Each tool is sorted according to our 5Ps of marketing AI framework , a framework we devised to help visualize and organize use cases and the marketing AI technology landscape: Planning: Building intelligent strategies. Production: Creating intelligent content. All powered by IBM Watson's cognitive technology.

Tools 71

Tools Marketing Enterprise Software 71

The Proactive Report

MAY 12, 2017

.” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. 64% of marketers identify developing a comprehensive content strategy as a top challenge.(

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Sword and the Script

NOVEMBER 12, 2016

Simply stated this in good keeping with proper sales and marketing alignment. The eMarketer report drew from surveys conducted by Pan Communications , the B2B Technology Marketing Community on LinkedIn, and the Atlanta-based demand generation firm, Annuitas. Market Research Mistake: Falling in Love with an Idea.

B2B 114

B2B Marketing How To Survey 114

Critical Mention

DECEMBER 10, 2021

Critical Mention’s Google Analytics integration allows users to: View and customize Google Analytics website metrics alongside mentions in reports to understand the impact of earned media on web traffic and conversions. Senior Marketing Manager, Critical Mention. Priscilla is the marketing coordinator for Critical Mention.

Radio 116

Radio Instagram Analytics Mobile 116

Critical Mention

MAY 10, 2019

They generate web traffic and leads by keeping your content fresh and top of mind when your audience is choosing their solution to address their pain points. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing.

Marketing 75

Marketing eBook Case Study Measurement 75

Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. CNBC was one of just a few possibilities for business or technology stories in broadcast news. Yet today, with millions of “channels” on the web, it’s just the beginning.

Media Relations 60

Media Relations Media Interviews Pitching 60

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. 1) Earned media is sales enablement.

Study 138

Study Media Relations Media Measurement 138

Critical Mention

AUGUST 5, 2018

With over 10 years of experience, she has an incredible track record of creating results-driven marketing campaigns for her many clients. Follow her for a fantastic collection of industry articles from around the web. When she’s not writing you can find her at music festivals, hiking or snowboarding. Sarah Evans. prsarahevans.

Twitter 77

Twitter Radio Social Media Print 77

Beyond PR

MARCH 6, 2018

Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology. It’s no surprise, 70 percent of society wants to learn about products and services through content and not advertisements. Content Marketing is no Longer a Shiny New Object.

Strategy 67

Strategy How To B2C Content Marketing 67

The Awards Blog

SEPTEMBER 9, 2019

To make things easier, publish the content on the Web and provide hyperlinks. . Know your market – Make sure your submission maps to the award category you are applying for. Write for the judges – When writing your application, manage the level of language you use. Why enter an award program? Did you win?

Case Study 66

Case Study Conference Advertising Advertising 66

Beyond PR

JUNE 27, 2017

What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers. Last month, Instagram introduced a feature allowing users to post to Instagram from mobile web browsers. What are the attributes of a good Instagram image? Fill the frame.

Instagram 69

Instagram How To Mobile Community 69

Sword and the Script

NOVEMBER 1, 2016

Such traditional marketing examples – the influence of young people on consumer sales – demonstrates that influence in the sense of marketing is highly contextual and therefore difficult to universally define. Recently, KPS Digital, a marketing organization in the UK, named me to a list of the Top 100 Influencers in Content Marketing.

Marketing 60

Marketing Study Survey Content Marketing 60

Sword and the Script

MAY 14, 2016

The face of a nearly brand new iPhone 6s looked like a spider web. A cloud technology vendor told me that trade shows were the number one source of leads for his company. For technology companies that sell cloud solutions, a majority (61%) said IT was the top influencer.

Marketing 60

Marketing B2B Local Customer Service 60

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. It examines the impact of technology and specifically AI on public relations practice. Technology is impacting PR in a variety of ways, including the simplification of tasks; listening and monitoring; and automation.

Analysis 60

Analysis Technology Tools Exercises 60

Sword and the Script

JANUARY 3, 2017

As it is on the web, our paths have crisscrossed occasionally over the years. He has also been a marketer and accepts an occasional commission for business writing. That doesn’t mean there is no good creative, but too many people claim expertise based on some technology when they don’t really know what they’re doing.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Sword and the Script

FEBRUARY 11, 2017

Graphic used with permission from The Marketing Companion, a podcast with a co-host employed by Edison Research; see link nearby. 1) Marketing Audibles for Audio Search. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 billion pieces of editorial content.” Here we go….

Trends 60

Trends Media Report Technology 60

PR 20/20

JULY 25, 2017

In some cases, AI solutions may even be configured to automatically write reports from other systems as well, such as Narrative Science’s integration with Tableau. For instance, at PR 20/20 , we used natural language generation (NLG), an AI technology, to cut the analysis and production time of Google Analytics reports by 80%.

Marketing 41

Marketing Analysis System Analytics 41

The Resolution Blog

JANUARY 8, 2018

What if what we know in marketing is holding us back? When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. If you’re creating content in PR take note of hacks one and two especially. If content is part of your next plan click the link and take note!

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

OCTOBER 15, 2016

Until… I’m not sure if the web revived David Ogilvy, or if it merely gave his many admirers another shot at conveying his wisdom in a digital format. Don’t miss these related posts: Marketing vs. Machine: Are the Bots Coming for Your Job? Marketing: Investment, Cost or Profit Center? And that was that.

Advertising 60

Advertising Advertising Print Interviews 60

Waxing UnLyrical

NOVEMBER 9, 2015

Why: “Technology advances faster than government can adapt, so laws that were enacted before social media existed often determine its lawful use,” writes Eric Schwartzman as he explains why “everyone needs social media compliance training.” How to Prevent a Social Media Crisis.

Conference 40

Conference Internal International Leadership 40

Shift Communications

SEPTEMBER 28, 2015

If your posts aren’t even being indexed, there’s no way for them to be counted for links generated to your regular web properties. As of this writing, brand Pages are unable to create Notes. Vice President, Marketing Technology. Christopher S.

SEO 60

SEO Facebook Employee Web 60

Sword and the Script

DECEMBER 10, 2016

Those surveyed at companies with more than $5 billion in annual revenue tend to spend 13% of their revenue on marketing, versus 10% at smaller companies that have $250 million to $500 million in annual revenue.”. Where will marketing invest that budget? It’s rare you find one good at both and that makes things harder!

Marketing 60

Marketing Survey B2B Study 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Data and the use of data will become the great divide between marketers producing content and content marketing.

Marketing 187

Marketing Content Marketing Data Social Media 187

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. The moral of the story for marketers: SEO, PPC, social media – it’s all tied together. Clint is co-founder of ThinkSEM , a Roseville, Minn.-based

SEO 98

SEO Interviews Blogging Engineering 98