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SMG Connects the Dots Between Content Marketing and Business Outcomes

Onclusive

This case study discusses how Onclusive is helping SMG to advance it content marketing efforts, and to connect the dots between content marketing and business outcomes. The post SMG Connects the Dots Between Content Marketing and Business Outcomes appeared first on Onclusive.

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3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. 1) Content marketing benchmarks. Here are a few benchmarks that stood out for me: Content marketing teams remain small.

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Metromile Content Marketing Strategy Increases Owned Media Readership And Drives Measurable Sales

Onclusive

In our Metromile case study you’ll learn: Why owned media is a vital part of the customer journey. How to establish benchmarks for your PR and content marketing efforts. How to connect content marketing to website traffic, sign ups, and sales. Best practices for reporting ROI. COMPLETE FORM TO DOWNLOAD.

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B2C Content Marketing Trends: Key Findings from the 2015 Study

Polaris

The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. Email marketing clearly deserves to be near the top of the list.

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7 takeaways from a study on B2B thought leadership; why it works or doesn’t

Sword and the Script

Comment: This finding has shown up in the study in prior years as well. B2B marketers need only look at premium-tier SaaS pricing to see the connection between thought leadership and pricing. 43% said it “offers concrete guidance and case studies.” Sword and the Script Media can help with B2B marketing, PR and social media.

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Study: Effective Content Marketing Has One Element

Sword and the Script

It was the 5 th annual B2B Content Marketing Survey which conjured up that memory – from perhaps a more frightening part of my mind. Marketers who put their content marketing strategy to pen and ink, were twice as likely to consider their organization effective – 60% to 32%. Rhythm and ROI.

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The type of content B2B buyers say helps vendors win deals [study]

Sword and the Script

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

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