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How to Do B2B Content Marketing That Doesn't Suck

B2B PR Sense

" B2B content marketing is so easy, anyone can do it." And I can't help but shake my head at the notion.Yeah, sure, anybody can write a blog, but that doesn't mean it's going to have an audience. It takes a lot more than basic writing skills to create successful B2B content.

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The marketer’s guide to writing content for Gen Z

PR Daily

The arrival of Generation Z poses a new challenge for the marketers. Marketers have tried to reach Gen Z in many ways, with extremely mixed results. Let’s review three ways to craft content that’s likely to resonate with this diverse, savvy and rising generation.

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Future Proof Your Content Marketing Strategy with These 6 Tips


They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. Here’s Why a Customer-Centric Content Market Strategy is Crucial.

5 ways to infuse emotion into your storytelling

PR Daily

So says Miri Rodriguez, Microsoft storyteller and keynoter at Ragan’s “Brand Storytelling and Content Marketing Conference” at Disneyland in Anaheim, California. “AI Storytelling isn’t opinions, data, facts or assertions,” says Rodriguez. “It’s

6 Themes to Watch and 8 Speakers to Catch at This Year’s Content Marketing World

Garrett Public Relations

Content marketing fanatics from all over the world will be converging on Cleveland in a few weeks for this year’s Content Marketing World conference, Sept. The post 6 Themes to Watch and 8 Speakers to Catch at This Year’s Content Marketing World appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Marketing opportunity: Be the resource content marketers rely on

PR Daily

Share your expertise, ideas and products at the Brand Storytelling & Content Marketing Conference at Disneyland. Make magic happen as a sponsor at Ragan’s Brand Storytelling & Content Marketing Conference at Disneyland , Sept.

5 essential roles every content marketing team needs

PR Daily

When company leaders decide to invest in content marketing, they often redefine the roles of their marketing team. Too often, the people working in traditional marketing departments lack the skills needed to carry out a successful content marketing initiative.

5 tactics to sidestep common storytelling pitfalls

PR Daily

At a time when we have more data than we can possibly use and people connect on social media platforms, storytelling is an ideal tool for PR and marketing. FREE GUIDE: 10 ways to improve your writing today ]. When considerations collide, storytelling suffers.

Facebook launches ‘Privacy Checkup,’ most agencies offer social media services, and Starbucks closes 2,000 stores in China

PR Daily

The social media platform is prompting almost 2 billion members worldwide to review their privacy and data-sharing settings in a feature called “ Privacy Checkup ” and its “ Off-Facebook Activity ” tool. Image courtesy of Sprout Social. Image courtesy of Sprout Social.

6 ways to up your storytelling game

PR Daily

You’re getting more traction on social media and news outlets are paying attention. Brand journalism helps organizations rise above the clutter of content on the web. Here are six reasons to take your storytelling to the next level—or maybe the one above that. Here’s the truth: Many of your truly newsworthy stories won’t be covered—or even noticed—by a severely under-resourced news media. Start a discussion on social media.

Why PR pros should be part of your SEO and social media teams

PR Daily

The PR communicator is uniquely skilled in creating the content and strategy businesses need in the digital media ecosystem. Digital marketing is a puzzle that brands continue trying to solve. They’re sinking more money into paid search and social media isn’t always the answer.

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Amazon, others restrict employee travel, social media’s growing dominance for marketing, and airlines halt flights over coronavirus fears

PR Daily

According to Visual Objects, small businesses are motivated the most to improve their websites and digital marketing presence. The report said that the most successful channels were social media (37%) and websites (33%). What’s the career path of a social media communicator?

Instacart to hire 300K, how COVID-19 is changing social media habits, and Facebook offers small business resources during the pandemic

PR Daily

Though many organizations have paused campaigns as the pandemic grows, Cadbury’s contest and announcement can serve as a reminder that your communications can include inspirational and lighthearted content, as well. If you decide to emulate the campaign, ensure your tone fits, the situation isn’t inappropriate and your content isn’t jarringly jovial in light of the current crisis. SOCIAL BUZZ. SOCIAL BUZZ.

4 storytelling lessons from 100 years of ‘The Hilton Effect’

PR Daily

The hotel chain celebrated a century of business growth by shining a spotlight and crafting content around its biggest champions: Its employees and customers. The whitepaper turned into an entire campaign full of stories and content—many of which provide lessons in storytelling excellence.

TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser

PR Daily

Atlanta Journal Constitution reported that NCAA’s provisions will “severely limit the market for athletes” and that the association merely told its member schools to “consider” changing its rules. SOCIAL BUZZ. Related reading: The best marketing strategies for nonprofit organizations.

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3 reasons why you should let us write your content

PR Daily

Connect with corporate communicators, PR pros, marketers and more through our sponsored content program. Ragan Communications and PR Daily have more than four decades of storytelling experience. Sponsored content is potent and unique.

Social media tips from GM’s Mary Barra and other top leaders

PR Daily

Social media has changed how businesses connect with consumers. The change is so profound that many business leaders are now trying to retrain themselves for a media market that demands transparency, humor, perseverance and more. Supporting grassroots social movements.

7 Easy Ways to Dominate Social Media Marketing

Critical Mention

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency.

SoftBank tries to rebuild its reputation, Airbnb vaguely vows to verify listings, and how social media magnifies a crisis

PR Daily

In a new report from Crisp, social media is revealed to have a far greater impact on crisis communications than you might think. According to the data, users are much more likely to share a crisis story on social media than when talking to friends.

The current crisis demands more external communication

PR Daily

Here is why the current business environment calls for scaling, not slashing marketing and PR efforts. The current market climate means businesses across a multitude of industries are having to scale like never before. Pick your most valuable content.

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20 Golden PR and Content Marketing Ideas that will Outlive 2017

Sword and the Script

PR professionals know storytelling is powerful, but science is beginning to show just how stories trigger powerful learning reactions in the brain. What started as a marketing experiment, has grown into a process that supports audience development.

Survey: Measurement, storytelling cited as top weaknesses

PR Daily

A majority of internal communicators, PR professionals, social media specialists and human resources communicators placed “Measuring the impact of your role” at the top. Only among the survey’s marketers and media relations specialists did measurement fall behind other weaknesses.

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During the COVID-19 pandemic, buzzwords are getting a workout

PR Daily

There might be a global pandemic out there, but social media users still have time to slam jargon and buzzwords online. If one more media outlet uses the word “amid” in their headlines while talking about COVID-19 I might actually scream… how limited is our vocabulary?!

A Colorado university’s robust storytelling turns heads

PR Daily

Campus communication might not be a high-profile beat, but storytelling gold awaits those who dig beyond the often-prosaic crust of academia. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ]. Same goes for our video storytelling.

Does Your Content Marketing Strategy Tell a Data-Driven Story?


Content marketing boils down to one simple question: what story is your brand telling? Most, if not all, companies know the importance of storytelling, but few have figured out how to tell them in engaging, altruistic and entertaining fashions. Want to create standout content?

Wanted: Talented brand storytellers

PR Daily

How has content helped you meet your recruitment, brand awareness, crisis recovery or lead generation goals? Was a piece of internal content particularly successful? We want to know how you tapped into the way people consume content today and used that to your brand’s advantage.

Shake Shack returns $10M loan, P&G embraces marketing during COVID-19, and grocery employees get asked to wear masks

PR Daily

Whether at work or elsewhere, practice six feet of social distancing whenever possible. P&G leans into marketing during COVID-19. The consumer goods giant is doubling down on marketing despite the current crisis—a move contrary to many organization’s responses. SOCIAL BUZZ.

Free remote tools to ease COVID-19 fears, chief D&I officers skew white, and PR pros say proving ROI takes time

PR Daily

Though not a digital workplace tool, AdAge created an industry event tracker , showing updates on several events including Facebook’s Global Marketing Summit, SXSW and Adobe Summit. What’s the career path of a social media communicator? SOCIAL BUZZ.

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9 Content Marketing Trends That Will Rule The Roost In 2016


Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Social Media.

Take our survey on COVID-19’s impact on communications

PR Daily

Content Marketing Crisis Communications Employee Engagement Executive Communication External Communications Leadership Communications Marketing PR Industry Research Social Media Storytelling The Workplace Visual & Video Communications Writing & Editing

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7 reasons why effective PR is more important than ever

PR Daily

Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. How do we navigate the media landscape when “fake news” accusations are thrown around and the very business of media is under siege?

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NYSE reopens with 25% of staff, ‘Some Good News’ acquisition takes heat, and Pizza Hut celebrates grads

PR Daily

By offering up products and services to meet an upcoming holiday or celebration, you stand to grab more media coverage as well as make a difference in the hearts and minds of consumers. Media organizations that broadcast from the floor, like CNBC and Cheddar, aren’t coming back yet either.

Facebook joins #GivingTuesdayNow push, brands celebrate Cinco de Mayo virtually, and Salesforce helps organizations return to work

PR Daily

Also: Popeyes seeks musicians to perform its jingle, Natural Light offers a virtual commencement ceremony, top social media platforms for marketers, and more. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. SOCIAL BUZZ.

EasyJet, CBS News and Delta announce layoffs, Las Vegas resort chief offers free flights, and Gucci cuts down on fashion shows

PR Daily

SOCIAL BUZZ. The effort can serve as a reminder that content reigns supreme, especially if it’s interactive. SOCIAL BUZZ. We asked how often you’re reading news and content surrounding COVID-19, especially as information overload can easily overwhelm.

Hilton partners with Lysol on ‘CleanStay’ initiative, NBA’s Lakers return $4.6M loan, and 51% distrust news media outlets

PR Daily

SOCIAL BUZZ. Then, the social media team included a legal disclaimer: By sharing your message with us using #MayThe4th , you agree to our use of the message and your account name in all media and our terms of use here: [link].

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4 things your content must do in 2019

PR Daily

The experts at the Brand Storytelling Conference at Disneyland , Sept 19–20 in Anaheim, California, understand that powerful narratives are the answer. Specifically, they’re making sure their content is: Concise. The post 4 things your content must do in 2019 appeared first on PR Daily.

Take our reader survey for a chance to win a $100 gift card

PR Daily

To know our audience better, we’ve launched a survey to learn more about your content needs, career challenges and more. Please note that all answers will be kept confidential, and the data will be used only to help PR Daily ’s editorial staff plan new content for this year and beyond.

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Google lifts COVID-19 ad ban, Cannes Lions 2020 canceled, and Boeing asks for voluntary layoffs

PR Daily

You don’t have to be a grocer, telecommunications company or production company to benefit from this data: Consider these behaviors and purchases in the content you create. The search giant will also expand the opportunities to additional marketing partners, including political organizations.

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Fans’ beef with Taco Bell’s tainted-meat response, Air Canada nixes gendered greetings, and Facebook Stories can boost social media campaigns

PR Daily

The report suggests: Mobile-first storytelling in your stories ad creative is vital to driving even more campaign efficiency. The marketing stunt caused rumors to swirl, spiking conversation online and piquing users’ interest days before the reveal. 7 social media tips from top CEOs.

Instacart, Amazon employees strike over COVID-19, Macy’s furloughs employees, and Google thanks health care workers in video

PR Daily

Also: Brand managers join the COVID-19 conversation with ‘social distancing’ messages, Girl Scouts moves cookie sales online, PR pros advise skipping on April Fools’ Day, and more. How are social media influencers helping to spread crucial information about the outbreak?