Contently - Strategy

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? Align your SEO strategy with audience research. Consider these seven techniques: 1.

SEO 93

SEO Strategy Google Engineering 93

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Content Marketing 136

Content Marketing Study Blogging Marketing 136

ReimaginePR

SEPTEMBER 26, 2016

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy?

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. In college, I majored in mass communication with a media studies concentration. I searched through Glassdoor, LinkedIn, and Indeed for traditional internships at media companies.

Content Marketing 86

Content Marketing Marketing SEO Video 86

PR Fuel

APRIL 28, 2022

Over 90% of marketers say content is a valuable business asset. Meanwhile, nearly 80% of content marketers incorporate press releases into their content marketing strategies. Why write press releases, though? Why write press releases? Support Your SEO. Why Write Press Releases?:

Writing 88

Writing SEO Consumer Crisis 88

Critical Mention

JANUARY 16, 2020

It’s important for marketing, communications and PR pros to keep SEO strategies in mind when creating content. Know that Top SEO Practices are Always Evolving. SEO strategies have expanded and evolved over time. Mobile-Friendly SEO: 53% of traffic to online stores comes via mobile devices – Smart Insights.

SEO 80

SEO Strategy Engineering Mobile 80

The Resolution Blog

OCTOBER 7, 2015

Eight years ago I oversaw the worldwide media launch of a Glasgow SME. Social media existed back then, as did blogs. “Do you realise the SEO juice that gives our company Dave?” SEO had nothing to do with me as a PR man and it was my intention to keep it that way. Do PRs Need to Know About SEO?

SEO 120

SEO Engineering Content Marketing Agency 120

Prohibition

MARCH 16, 2021

We don’t need to sell you on the benefits of content marketing. If you didn’t believe it can drive sales, amplify brand awareness, build brand credibility and supercharge your SEO, then you wouldn’t be reading this would you? So, how do you get it right when it comes to content marketing?

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Critical Mention

APRIL 5, 2019

Without great content, you lessen your chance of generating leads and conversions. Simply put, content marketing is an effective way to generate and nurture leads, as well as keep your brand relevant in today’s digital world. What is content marketing? Research the types of content marketing that sell.

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75

Critical Mention

DECEMBER 2, 2018

Using SEO to court Google’s algorithm should be at the top of the list for your 2019 marketing strategy. According to HubSpot, in 2018, 61 percent of marketers say improving SEO and growing their organic presence was their top inbound marketing priority. Optimize your content. Use social media.

SEO 71

SEO Strategy Guidelines Social Media 71

Cision

SEPTEMBER 16, 2015

All content marketers run into problems every now and then. At his recent presentation at Content Marketing World , marketing technology expert Ian Cleary shared how the right tools can help solve your biggest content marketing problems. Not enough people are seeing your content.

Content Marketing 120

Content Marketing Tools Marketing Google 120

Waxing UnLyrical

SEPTEMBER 12, 2019

Content marketing is all the rage, and for good reason: it works. With 70% of internet users saying they’d prefer to learn through content rather than ads , content marketing makes perfect sense. Still, there’s a lot more that goes into content marketing than simply writing a blog about a new product.

Content Marketing 60

Content Marketing Marketing Case Study Google 60

Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Want to deliver valuable content in 2016?

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

PR Fuel

MARCH 14, 2021

Do you need to boost your SEO as well as your brand’s authority at the same time? Although press releases may seem like they have nothing to do with online marketing, they actually have more overlap than you initially realize. In simple terms, SEO makes your site look better to Google or Bing algorithms.

SEO 52

SEO Engineering Web Trade Shows 52

Communications Conversations

NOVEMBER 12, 2021

As I enter into year 3 as an adjunct professor, it’s occurred to me: there are a number of classes universities really should offer in an effort to better prepare these kids for the real world in digital and social media marketing. 2 – SEO & SEM. 2 – SEO & SEM. Or, what about SEO and SEM?

Communications 155

Communications SEO Social Media Video 155

Cision

JUNE 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Contently - Strategy

FEBRUARY 14, 2023

With that kind of search volume, how is a business supposed to get its content to rank high, let alone rank on page one? Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind.

Google 123

Google Engineering SEO Writing 123

Critical Mention

OCTOBER 21, 2018

It’s easy to fall behind rapidly evolving SEO trends, which include optimizing your website with the right keywords, using paid online marketing and using structured data—but there are five strategies that many PR pros miss when incorporating SEO into their campaigns: Back in the 90s, how did mom and pop stores grow their businesses?

SEO 74

SEO Strategy Engineering Local 74

PR in High Definition

FEBRUARY 22, 2017

I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. Is SEO hard? Show me the margin.

SEO 76

SEO Engineering Google Content Marketing 76

Critical Mention

NOVEMBER 5, 2019

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service.

Social Media 105

Social Media Media Customer Service Radio 105

Cision

FEBRUARY 3, 2017

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. The desire for news opens an intensified need to generate compelling content, driven by creativity, headlines and related visuals.

SEO 120

SEO Creativity Mobile Journalism 120

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Social media livestreams will become acceptable as mainstream ‘news.’.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PR in High Definition

FEBRUARY 22, 2017

I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. Is SEO hard? Show me the margin.

SEO 66

SEO Engineering Google Content Marketing 66

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. Why do I write about backlink pitches in a PR blog? Is it truly a terrible pitch from an inept PR pro, or is a backlink ploy from an SEO programmer?

SEO 100

SEO Pitching Small Business Agency 100

Critical Mention

OCTOBER 9, 2019

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency. Create a Social Media Posting Schedule.

Social Media 75

Social Media Marketing Media Instagram 75

PR Fuel

JULY 7, 2021

Search engine optimization (SEO) can help your website rank higher on search engine results pages (SERPs). In fact, SEO drives 1,000% more traffic than organic social media. Leads from SEO have a 14.6% Leads from SEO have a 14.6% Why Creating SEO-Friendly Press Releases Matters. close rate, too.

SEO 52

SEO Engineering How To Google 52

Rock the Status Quo

DECEMBER 16, 2015

From a brand perspective, social media is the gift of a brand platform ; a place to step up to the podium and let your voice ring out. There’s no better place to share content and be heard. With a tiny bit of basic SEO knowledge, you have the ability to control the copy in your snippets. Makes sense, right?

Social Media 100

Social Media How To SEO Media 100

Polaris

MARCH 20, 2015

I was no longer working with the SEO company I hired in 2006 so I was on my own. The final option was to start building high quality links by writing useful content that interested others. But it had several advantages other than SEO. I enjoy writing. Content Marketing'

SEO 100

SEO eBook Google Engineering 100

Sword and the Script

OCTOBER 13, 2020

Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” >>> Looking for a consulting partner with the content chops to build a sound strategy and execute? click image for higher resolution) 2.

B2B 147

B2B Study Blogging Marketing 147

Prohibition

JULY 14, 2017

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. Well yes and no.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. That means you need to write messaging that’s completely client-concentric. Write like you talk.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

PR 20/20

JANUARY 16, 2023

The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice. For Social Media, we like….

Blogging 52

Blogging Marketing Pinterest SEO 52

PR Fuel

AUGUST 26, 2021

About 80% of consumers prefer to learn about a business through custom content. Without a content marketing strategy, you could miss a chance to reach customers. Social media accounts. About 68% of marketers use content marketing to build credibility with their audience. Influencer accounts.

Engineering 105

Engineering SEO Consumer Content Marketing 105

The Proactive Report

APRIL 27, 2018

SEO) His latest blog post is about the trend for searchers to find what they want right on the search results page (SERP) and not bother to click though to a website. So what does Rand mean when he says the future of SEO is On-SERP SEO? What’s that you say – your PR team doesn’t know how to write meta tags?

SEO 100

SEO Mobile Engineering Google 100

The Proactive Report

OCTOBER 12, 2015

Site Optimization : There is a lot more to this now than just keyword research and writing good content. Social Media Strategy for Social Signals : Google tends to spend most of its attention on sites that are constantly changing and updating. Social content is one way to keep your site alive and fresh.

SEO 100

SEO Google Pinterest LinkedIn 100

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

Landis PR

NOVEMBER 26, 2022

Leverage SEO in Press Releases. Social media has advanced so much over the years that it may seem as if press releases are the dinosaurs of all communications strategies. Additionally, press releases can give your SEO efforts a huge boost. Leverage Social Media. Conclusion.

Company 98

Company Communications Case Study Engineering 98