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Everything You Need to Know About Earned Media

Critical Mention

Good or bad, every mention is an opportunity to shape your brand’s reputation. Radio hosts positively talk about your organization on air. Monitor your radio coverage and share your positive mentions with your audience. . Always know who’s talking about your brand with real-time media monitoring. Until next time!

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How to Turn Earned Media into Brand Endorsements

Critical Mention

Earned media is significant for businesses because it is unpaid content that is published by journalists, influencers, reviewers and organizations who have valuable thoughts and opinions about your brand. Once you’ve identified your positive mentions, it’s time to use earned media coverage in your brand’s content marketing strategy.

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4 Skills All PR Pros Should Have

Critical Mention

PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. What you once thought was going to bring positive attention to your organization has done the opposite, and now you have to go into full PR mode to protect your brand’s reputation.

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Top 10 Influential PR Businesses to Follow in 2020

Critical Mention

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. With no boundaries, everyone wins. Edelman PR. Until next time! Critical Mention.

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Understand How Online News Tracking Improves Businesses

Critical Mention

One of the most prominent strategies that helps refine a brand’s reputation and status in its industry is online news tracking. Sentiment analysis can save a business with a bad reputation by indicating customer dissatisfaction within online news. Many communications strategies can lead to business success. Until next time!

Analysis 105
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EKA: How Media Monitoring Aligns with Strategic Communications

Critical Mention

Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. “Reputation management and crisis communications is something our firm is continually engaged in. Who is EKA? ” Until next time!

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Cost Businesses Pay for Not Monitoring Media

Critical Mention

Unbeknownst to organizations without access to sentiment analysis, not having access to such data can lead them down the route of publishing content that drives customers away from their product. Being able to study sentiment analysis gives businesses the chance to garner a comprehensive understanding of its reputation and audience type.

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