ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Influencer relations is a logical extension of media relations , but less transactional and more collaborative. Bylined content. Industry events.

B2B 136

B2B Brand Branding Trade Shows 136

Sword and the Script

JANUARY 20, 2018

The first example comes from a white paper by the website B2B Marketing called 6 great examples of VR and AR in B2B marketing. As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.”

Case Study 97

Case Study B2B Study Marketing 97

Sword and the Script

JANUARY 8, 2019

This works best when you start well in advance and some helpful ways of getting it done is to make part of your other marketing programs. 3) Reports, ebooks and white papers. That may not work on a blog but can work for long-form content like a report, ebook or white paper. Time is another important part.

B2B 77

B2B Media eBook Interviews 77

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48