Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. David Berkowitz , Founder, Serial Marketers . PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. Marketing can also involve market research, product development, and branding.

Interviews 98

Interviews Publicity Technology Social Media 98

PR in High Definition

JULY 24, 2019

If your role is in any way connected to your organisation’s reputation, think… Do you really know the reputation of your organisation? Some people like to guess, but is that the real reputation of your business? Reputation goes beyond building awareness and understanding with prospective customers. It can be done.

Reputation 48

Reputation Measurement Media Relations Agency 48

Critical Mention

JANUARY 22, 2019

What has your journey been like in marketing and how has it changed over time? I went into Marketing by way of writing. But I thought writing a diary was boring. But Marketing fundamentals remain constant. Content Marketing overall is getting increasingly better at connecting actions and outcomes.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 126

Leadership Content Marketing Healthcare Google 126

Sword and the Script

DECEMBER 26, 2023

There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. There’s no point in building a reputation if the startup is facing an existential threat.

Writing 190

Writing Communications Marketing B2B 190

PR in High Definition

APRIL 25, 2022

Online life can be addictive and endless, with perpetual anticipation of the next big thing and every brands’ reputation on the line. Maintaining your company’s reputation, demonstrating your positive culture, and looking after your own workforce will ensure people are tuned in and listening. Positive content is more viral.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Critical Mention

JANUARY 22, 2019

What has your journey been like in marketing and how has it changed over time? I went into Marketing by way of writing. But I thought writing a diary was boring. But Marketing fundamentals remain constant. Content Marketing overall is getting increasingly better at connecting actions and outcomes.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. Audience: You’re not writing a content press release for journalists.

Writing 40

Writing SEO Web Content Marketing 40

PR 20/20

JANUARY 16, 2023

The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice. For Social Media, we like….

Blogging 52

Blogging Marketing Pinterest SEO 52

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 147

Employee Print Writing Survey 147

Cision

OCTOBER 21, 2015

Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Sprinkle in a dash of inspiration, and your writing will go from good to great. Measure Your Niche’s Density. Learn how to amp up your content marketing with influencers.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Buzzstream

JANUARY 22, 2024

Methodology After compiling our list based on the sites’ guest post lists, we also added our own sites by using Ahref’s Content Explorer. We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” All in all, give the site the “eye test”.

Analysis 90

Analysis SEO Guidelines Google 90

Sword and the Script

MAY 13, 2017

Mr. Brooks writes that a “mistake most brands make is treating influencers as a direct marketing sales channel.”. Examining Influencer Marketing . 2) The keys to a stable influencer marketing program. There’s also a reputational risk for a brand that turns over a high volume of influencers in a short amount of time.

Strategy 75

Strategy Marketing Measurement B2B 75

The Resolution Blog

OCTOBER 7, 2015

How many PRs write blogs and truly understand how to optimise them for Search? There’s a hell of a lot more to writing and promoting a blog post than bunging in a few buzzwords. And, hey guys, it’s not like we have our troubles to seek as an industry when it comes to reputation. #B: In so many ways.

SEO 120

SEO Engineering Content Marketing Agency 120

Critical Mention

SEPTEMBER 3, 2019

A great way to start is to brainstorm ways to measure up to your competition. Next, make sure you can identify audience metrics to gauge the reach of your earned content. You can use these metrics to measure and report ROI. Priscilla is the marketing coordinator for Critical Mention. Leverage Multiple Media Channels.

Strategy 75

Strategy Media Analytics Radio 75

Critical Mention

APRIL 2, 2019

Discovering what platforms your competition is using to measure their success enables you to keep on top of trending technologies and streamline your team’s workflow by cutting down on tasks. Wappalyzer. This free tool identifies what software your competitors are using. SimilarWeb. Critical Mention. Until next time! Critical Mention.

Analysis 74

Analysis Tools SEO Software 74

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Sword and the Script

OCTOBER 25, 2022

Lines between what constitutes PR and content marketing continue to blur. Everything from PR, social, and owned content are starting to bled together into one job.”. Heightened customer reputation, improvements to retain customers, reorganizations.”. Pressure on measurement. Jack of all trades. More internal comms.

Communications 120

Communications Crisis Internal International 120

Waxing UnLyrical

NOVEMBER 9, 2015

Why: “Technology advances faster than government can adapt, so laws that were enacted before social media existed often determine its lawful use,” writes Eric Schwartzman as he explains why “everyone needs social media compliance training.” Content Forecast Calls for Users, Search Engines, Customization, and More.

Conference 40

Conference Internal International Leadership 40

Flack's Revenge

NOVEMBER 29, 2017

By 2014 it was obvious that video was the rising star of content marketing. More people were showing a preference for video content, and we were hearing the first rumblings from major players like Facebook that they would be giving preferential treatment to video content. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. By monitoring trending topics in your industry, you can manage your brand’s reputation. When she’s not writing, you can find her at music festivals, hiking or snowboarding.

Trends 61

Trends Viral Analysis Crisis 61

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

You must consider which outcomes best align with the business’s ambitions for growth, market position, or reputation management. If you’re uncertain about what goals can inform your consumer engagement and event marketing strategy, asking some questions about the brand can help narrow this down.

Community 90

Community How To Marketing Data 90

Solo PR Pro

JANUARY 7, 2019

Increased reliance on these smart speakers — for news, listening to music, and searching for information — means PR pros need to incorporate “speakable content” into client communications plans. Meredith Eaton of Red Lorry Yellow Lorry provides these tips to best position client content to be found via voice search: 1.

Trends 45

Trends Google Crisis Management Data 45

Waxing UnLyrical

DECEMBER 14, 2016

In today’s scenario, employee advocacy means enlisting the support of your workforce in pushing out strategic content to enable your business goals. Major PR objectives like reputation management , relationship and task management can be streamlined by building out an employee network on social media. The key is measurement.

Employee 40

Employee Measurement Social Media Product Launch 40

Critical Mention

OCTOBER 21, 2018

Click through rate is the best way to measure how your content is resonating with your audience more than any other measurement. So, try going offline and build relationships with other businesses and start mutually beneficial co-marketing campaigns. Build Relationships to get backlinks.

SEO 74

SEO Strategy Engineering Local 74

PR 20/20

JANUARY 15, 2019

Once the framework for your ABM program is established, including your target accounts and how you’ll measure success, consider a technology to help with some of the legwork. Software review site G2Crowd has done the work for you with an account-based marketing software review overview. First step: measure everything.

Trends 57

Trends Marketing Software Video 57

wiredPRworks

FEBRUARY 11, 2016

Immediately upgrade your skills and achieve a much greater understanding of your personal branding, digital marketing and social selling potential. Taught in a quick-start format online at Ascend Training, this class is ideal for those who want to advance their branding, content marketing and social media skills.

Training 45

Training LinkedIn Marketing Pinterest 45

Waxing UnLyrical

MAY 18, 2015

The Best Way to Measure Thought Leadership. Why: “Measuring an investment you make in thought leadership is extremely difficult. Building a lasting quality reputation through content marketing and social media takes consistent, concerted effort.” Have a look-see.

Leadership 40

Leadership Insurance Insurance Community 40

Prohibition

JULY 19, 2018

And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. So, fundamentally marketing activity is commercially focused and PR is focused on reputation.

Publicity 48

Publicity Advertising Advertising Tools 48

Critical Mention

MARCH 27, 2019

In short, getting good at writing email subject lines is essential to successful niche marketing. Real-time social media monitoring is essential in measuring your content strategy. This will teach volumes about how to better market to a specific audience. Until next time! Critical Mention.

Strategy 61

Strategy Marketing SEO Social Media 61

Critical Mention

JUNE 22, 2017

As PR pros, our jobs revolve around content. We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We create and market our own content. The Internet makes it super-simple to use content with just a click.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

As PR pros, our jobs revolve around content. We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We create and market our own content. The Internet makes it super-simple to use content with just a click.

Film 60

Film Print Creativity Internal 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Data and the use of data will become the great divide between marketers producing content and content marketing.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

OCTOBER 8, 2019

In fact, you must publish content in order for it to be indexed and returned in response to search. That’s the gist of a piece Michael Brenner wrote for the Content Marketing Institute last week titled The Best Reason to Do Content Marketing? Leads to a reputation for thought leadership. Organic Search.

Content Marketing 79

Content Marketing Marketing Comparison Measurement 79

Norton's Notes

JULY 29, 2015

Twitter’s approach to open data also makes measurement easy. One of my career defining roles was writing the social media strategy for a prominent central bank. Without a doubt it’s online reputation. Begin building your professional network now, read and write every day, and enter every situation as a sceptic.

Interviews 28

Interviews SEO Banking Radio 28