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6 keys to creating non-cliché content marketing

PR Daily

The problem with so much of content today? Nothing is less differentiating or exciting than stale content repackaging well-trodden ideas. Meaningful content makes an impact on the reader and leaves them wanting more. Anyone can write a piece of content and throw it online.

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What clients want from content marketing

PR Daily

New technology has opened up many possibilities, but telling a great story to the right audience is still the main chance for any organization to break through. . Many content marketers have invested heavily in technology and marketing solutions to better measure their efforts.

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3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. Here are a few benchmarks that stood out for me: Content marketing teams remain small.

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Why content marketers shouldn’t overlook niche outlets

PR Daily

Part of creating effective content is knowing where you want it to end up. By outlining your goals and knowing whom you want to reach with your content, you can decide which publication is the best bet for your company. First off, it’s important to understand the difference between the two types of publications you can pitch content to, and what sort of content makes sense for each. For example, a technology publication may have a section on fintech or security.)

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This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. And I have a massive library of SEO and content marketing material.”.

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5 Problems the Right Content Marketing Tools Can Solve

Cision

All content marketers run into problems every now and then. At his recent presentation at Content Marketing World , marketing technology expert Ian Cleary shared how the right tools can help solve your biggest content marketing problems. Here are five problems you can solve using the right content marketing tools: Want more tips & tools for content marketing? Not enough people are seeing your content.

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Dispelling 6 Myths PR Sometimes has about Content Marketing

Sword and the Script

She did review it and ended up writing about it too. This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. Myth 1: Content is a commodity. The same is true of content. Some argue content is king, and others say it’s a commodity. Well-research and well-written content that fills a niche is still quite rare. Myth 2: Content marketing doesn’t yield credibility.

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Get Inspired by These 3 Content Marketing Innovators

Cision

Here are three big names to take a look at for content marketing inspiration: BuzzFeed. This Internet media company has been making waves for almost a decade, focusing on churning out content that spreads. What helps BuzzFeed’s content go viral — whether it’s a listicle, news story or quiz — is the way it writes in different forms depending on which social media platform will share the story.

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PR and Content Marketing Insights from the Edelman Trust Barometer

Sword and the Script

Other readers liked these related posts: The Future of Marketing Looks More like Public Relations. In reviewing the study, I think it has implications for business in public relations and content marketing. Technical expertise is particularly relevant to the B2B technology space. Even those with long tenures in technology – CIOs and CTOs for example – need expertise in the niches. You can and should run content marketing like a publisher.

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J&J recalls sunscreens over carcinogen concerns, content marketing strategies that work, and Amazon’s response to CPSC lawsuit

PR Daily

“It’s been a long year and we’re excited to offer Mars Wrigley Ice Cream fans everything they need to relax and chill this summer,” Mars Ice Cream marketing director Jayesh Shah said in a press release.

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How COVID-19 is reshaping the art—and science—of business writing

PR Daily

A new study finds that 73% of marketers plan to invest in AI technology to support content initiatives within the next 18 months. Or it could lead to additional deployment of technology, and loss of copywriting jobs. Moreover, 37% say too little time is spent on content.

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5 indispensable content marketing resources

PR Daily

Content might be king, but creating it doesn’t have to be a royal pain. There’s no easy path to ruling the content marketing kingdom. As a content marketer, you must discern what your target audience is looking for. Say you're a marketer at a dog-washing company in Tulsa, Oklahoma. This means you could be crafting content such as "The Correct Way to Give a Dog a Bath" or "Top 3 Dry Shampoo Brands for Dogs.". Writing is a grind.

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4 trends that prove content marketing is on the rise

PR Daily

You’ve probably come across the same marketing trends, posts and research studies that everyone else has. You’ve seen that video content continues to dominate social media. Still, it’s important to note that all the technology, tools and tactics in the world mean next to nothing without a talented content marketing team behind the wheel. RELATED: Create powerful corporate content that engages both internal and external audiences ].

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The Relationships You Must Commit to for Content Marketing Success

Cision

With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address. It’s not necessarily about content or technology, he explained in his keynote. Influencer marketing is not one and done.

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In Content Marketing, Marketers Might be Losing Their Way

Sword and the Script

Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion and finally rendered in a more polished format on Mark W. Shaefer’s {grow}: The dangerous confusion of sales and content marketing. Content proliferation for irrational buyers. by Frank Strong.

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Big Brands: Content Marketing isn’t a Campaign, It’s a Culture

Sword and the Script

Content marketing is the new branding. Content marketing *is* PR. Content marketing is the new buyer’s journey. But for the vast majority of marketers, especially in large organizations, content marketing is still a new concept, it’s still seeping into the culture. Four Brands that are Becoming Content Publishers. 6 Keys to Content Marketing for Big Brands. by Frank Strong. Every company is a media company.

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7 tech mistakes content marketers make

PR Daily

If you aren't allocating ample time to the tech side of content marketing, you're probably wasting a lot of time. It's easy to become consumed with creating content, but smart content creation requires a lot of thought and planning. Here are seven costly technology mistakes content marketers make. Not optimizing content for Google. Find out what people are searching for that is relevant to your business, and write content about those topics.

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What Does It Take to Implement Content Marketing Effectively in B2B?

Sword and the Script

What does it take to implement content marketing effectively in a B2B organization? It’s not an easy question to answer broadly because: a) every team has its own dynamics; b) every organization has constraints and limitations, and c) every vertical market has its own unique characteristics. c) every vertical market has its own unique characteristics. 1) Hands on marketing leadership. PR, Social Media and the Imperative of Content Marketing [UML].

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6 Pragmatic Content Marketing Predictions for 2015

Sword and the Script

The Content Marketing Institute (CMI) is out with its annual list of content marketing predictions. The organization published its list in a blog post yesterday titled 60 Content Marketing Predictions for 2015. It’s hard to believe CMI has been publishing predictions on “content marketing” for seven years because it doesn’t feel that long, perhaps serves to underscore the important role of data. Content by acquisition.

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22 expert tips to help plan your 2022 marketing strategy

PR Daily

A round-up of solid advice from 22 top marketing pros to make your next year the best one yet. As we make plans for the new year, what marketing advice for 2022 should we focus on? It’s wild to me that so few marketers do this! Marketers don’t make meaning, people do.

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The Power of Content Marketing for Lead Generation

Critical Mention

Back in 1996, Bill Gates said: “Content is king.” Without great content, you lessen your chance of generating leads and conversions. Simply put, content marketing is an effective way to generate and nurture leads, as well as keep your brand relevant in today’s digital world. What is content marketing? Many marketers have embraced that content marketing is a relatively inexpensive, efficient way to attract and nurture leads.

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The 4 Engines You Need to Pull Off Content Marketing Successfully

Sword and the Script

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. You can also think about these in stages of content marketing maturity, though I’d caution, you never done with any given stage. To build an audience you have to get visitors to your content hub. One of the best examples of this comes from marketing automation vendors.

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8 Innovations in Public Relations Technology to Watch

Sword and the Script

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. That experience sparked a keen interest in the space and also gave me an insider’s view of the market.

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Content marketing is changing with every passing second – A discussion

Waxing UnLyrical

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. With 70% of internet users saying they’d prefer to learn through content rather than ads (as per Shonaliburke.com), don’t pass off content marketing as just a buzzword just yet.

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How influencer and content marketing will shape PR in 2018

PR Daily

The power that content and influential social media users wield isn’t new—but tapping into it will take new tricks. However, the shape and reign of both has been affected by a barrage of brand messages, the fake news crisis, PR and marketing budgets and more. The new shape of influencer marketing. If your organization hasn’t yet latched onto influencer marketing, be prepared to in 2018. The changing reign of content.

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The marketer’s challenge of the shrinking attention span

PR in High Definition

By moving to briefer, personalised, and authentic comms to engage distracted audiences and create content that is evergreen that won’t be caught up in the trend cycle. Positive content is more viral. And don’t check your phone whilst writing it- resist the urge, if you can.

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State of B2B Tech Content Marketing: 5 Trends That’ll Get You Promoted

Contently - Strategy

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Assess your marketing maturity?

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How PR pros invented content marketing

PR Daily

That was the advent of content marketing. Many years and lots of technology upgrades later, content marketing and public relations seem to have drifted apart, taking on identities of their own. However, a great public relations practitioner knows content marketing like the back of their hand. Why, through content, of course. Content marketing vs. public relations. Five examples of content marketing.

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State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

” Good medicine, like good content, comes down to trust and results. But the rise of digital health content has complicated the way people think about healthcare. So it’s never been easier to search and find health content online.

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Should Content Marketers Fear Artificial Intelligence?

PR 20/20

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. What happens when you’re a content marketer who discovers an artificial intelligence system that could take your job? Johnson is a content marketer who wrote an article for Skyword’s Content Standard about natural language generation (NLG), an AI technology that automatically writes data-driven narratives.

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Long-Form Content is King: 4 Studies Show the Power of Long-Form in Content Marketing [UML]

Sword and the Script

Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. Something similar has happened in content marketing and blogging in the marketing community.

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State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

” Good medicine, like good content , comes down to trust and results. But the rise of digital health content has complicated the way people think about healthcare. So it’s never been easier to search and find health content online.

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10 Marketing Technologies That Should Be On Your Radar in 2021

PR 20/20

Like, for example, a new start for your marketing technology (martech) stack. And with 8,000+ solutions on the market, it might seem a bit daunting. Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand.

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A Decade of Content Marketing

Flatiron Communications

“ Adventures in Consumer Technology ” now has 10,000+ followers and scores of tech-savvy contributors. A senior editor I know at LinkedIn recently urged me to consider writing for that fast-growing publishing platform. I get asked to write for all sorts of online outlets. This week I received an email with the subject line: “Write for us, and we’ll give you swag. Write 3 posts* for us, and we’ll give you some awesome Salesforce swag.

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Will Artificial Intelligence Replace Writers and Content Marketers?

PR 20/20

Editor's Note: This post was originally published on Marketing Artificial Intelligence Institute (MAII), a new community for modern marketers created and powered by PR 20/20. Gartner predicts that a full 20 percent of business content will be written by machines starting in 2018. The analyst firm says: “Business content, such as shareholder reports, legal documents, market reports, press releases, articles and white papers, are all candidates for automated writing tools.”.

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LinkedIn Pulse: The Next Content Marketing Must-Have?

MaccaPR

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. LinkedIn Pulse essentially analyzes what’s being written and aggregates content based on your industry, your connections and what you choose to follow on the network.

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State and local governments require employee vaccinations, influencer marketing spending grows during pandemic, and TN hospital network defends patient lawsuits

PR Daily

“Since 2014, the Disney Accelerator has helped foster innovation within The Walt Disney Company and has made a significant impact on the future of technology and entertainment,” Walt Disney Company VP of corporate innovation David Min said in a press release.

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Online Newsrooms in a Content Marketing World

Bad Pitch Blog

>screen does the blurry transition to note we''re considering the changes< Publishing: Content management platforms have decentralized publishing. Over time, newsrooms gather a ton of content. Are they using technology or tapping into site activity to complement this design? Consumers prefer sharing content to creating it. The curtain between editorial and paid media was drawn because it used to be the biggest way content credibility could be established.

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5 ways to boost your SEO through content marketing

PR Daily

This volume of content has a term: Content Shock. With so much content available on the web, how do you rank high on search engines and make sure your content is read? The answer is simple: Find out what your audience is searching for and how you can help them—then answer their questions with your content. Write headlines that answer consumers’ top questions. Write longer articles. Aim for content that is more than 3,000 words.

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Blogging isn’t Sexy but Done Well It Drives B2B Marketing Results [Study]

Sword and the Script

Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” >>> Looking for a consulting partner with the content chops to build a sound strategy and execute?

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