7 reasons to stop predicting content marketing’s death
Though communicators might be quick to declare that a trend is declining, one PR pro argues that the strategy is going to be here for the long haul. Here’s why.
With the rise of digital media, marketing and PR were declared dead on more than one occasion. Over the last decade, new technologies and communication processes have forced us to let go of traditional strategies and tactics in favor of increasingly interactive, customer-focused communication.
As such, our efforts have evolved substantially, but the fields of marketing and PR remain intact.
Content marketing has emerged as an effective way to connect with audiences and stakeholders using relevant and valuable images, articles and videos to drive traffic and sales.
PR and marketing training sites have been abuzz identifying the best content marketing strategies, and organizations have created new positions or hired external consultants to address the growing necessity for good content.
Yet, some are erroneously predicting the demise of content marketing.
Here are a few reasons why content marketing is here for the long haul:
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