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How to Do B2B Content Marketing That Doesn't Suck

B2B PR Sense

" B2B content marketing is so easy, anyone can do it." It takes a lot more than basic writing skills to create successful B2B content. The fact is that not everyone who can write can necessarily create content. Because content marketing is much more than writing.

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Future Proof Your Content Marketing Strategy with These 6 Tips

ReimaginePR

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. Here’s Why a Customer-Centric Content Market Strategy is Crucial.

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What to expect from your content marketing campaign

PR Daily

Content creation is a long game, requires heavy investment and dedication, and might not provide immediate results. When it comes to content marketing, patience is a must-have. Content marketing is a long-term strategy. This means offering gated content (e.g.,

Why content marketers shouldn’t overlook niche outlets

PR Daily

Part of creating effective content is knowing where you want it to end up. By outlining your goals and knowing whom you want to reach with your content, you can decide which publication is the best bet for your company. a content marketing agency. Content Marketing

5 essential roles every content marketing team needs

PR Daily

When company leaders decide to invest in content marketing, they often redefine the roles of their marketing team. Too often, the people working in traditional marketing departments lack the skills needed to carry out a successful content marketing initiative.

Does Your Content Marketing Strategy Tell a Data-Driven Story?

Cision

Content marketing boils down to one simple question: what story is your brand telling? Most, if not all, companies know the importance of storytelling, but few have figured out how to tell them in engaging, altruistic and entertaining fashions. Want to create standout content?

9 Content Marketing Trends That Will Rule The Roost In 2016

Cision

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Interactive Storytelling.

Why PR pros should be part of your SEO and social media teams

PR Daily

The PR communicator is uniquely skilled in creating the content and strategy businesses need in the digital media ecosystem. Digital marketing is a puzzle that brands continue trying to solve. It’s no secret that much of search marketing equates to link building.

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State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. “Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013.

5 essential roles every content marketing team needs

PR Daily

When company leaders decide to invest in content marketing, they often redefine the roles of their marketing team. Too often, the people working in traditional marketing departments lack the skills needed to carry out a successful content marketing initiative.

Announcing PR Daily’s Content Marketing Awards finalists

PR Daily

The finalists in PR Daily’s Content Marketing Awards know that compelling content can capture the attention of busy audiences. Content Marketing for the Purpose of: Brand Awareness. The Call Tracking Study Guide for Marketers, Invoca. Audio Storytelling.

Creative Headlines Will Drive PR SEO & Success in 2017

Cision

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. Which strategic positioning direction should clients pursue, what kind of media material should be featured and how important it is to create relevant and eye-catching messaging content are integral to each and every digital communications effort.

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11 creative ways to pump up your content marketing game

PR Daily

Jeff Bullas identified eight main barriers to your content marketing plan: 1. Finding inspiration and ideas for the content. CoSchedule outlined the most important questions to ask to determine whether content is a good fit: 1.

5 Lessons Learned from Content Marketing World 2018 #CMWorld

PR 20/20

It’s that time again… welcome to the kickoff of marketing conference season! Every year, a handful of PR 20/20 team members head to Content Marketing World ( #CMWorld ) hosted in our very own Cleveland, Ohio. Why is it that marketing teams work in silos?

New England Patriots Forget to Run SEO Play for Deflategate Microsite

Ishmael's Corner

Showing knowledge that transcends zone blitzes and optimizing the price point of a 12-ounce domestic beer, the New England Patriots jumped into the content marketing game last week. Evaluating the microsite from a content marketing perspective, I applaud the concept.

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The Essential Components of Your Video Marketing Strategy

ReimaginePR

Are you using video as a part of your marketing strategy? Video plays an essential role in your marketing strategy. Why Video Marketing is Important. Video is an essential part of your content marketing strategy. People prefer video to other forms of content.

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How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Data-driven PR drives marketing engagement.

How to Unite B2B PR and Content Marketing for Powerful Results

B2B PR Sense

But what about two seemingly different teams, such as B2B PR and content marketing ? Recently there have been a variety of strong opinions circulating about PR and content marketing. Some believe that PR and content marketing are different strategies, and don’t mix well.

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The Struggle is Real in B2B Content Marketing [UML]

Sword and the Script

If you peruse enough surveys covering the challenges of marketing , you begin to see that three common themes among the findings: budget, ROI and production. Marketing Budget Predictability. What marketers can and should do is lobby for budget predictability.

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Health care marketing trends for 2020—and beyond

PR Daily

Health care marketers have an opportunity to be heroes. Emotional storytelling, compelling content and attention-grabbing campaigns can help organizations thrive and drive more profitability, but it’s no easy task. Form opinions about how you’re marketed to.

9 hallmarks of outstanding website copy

PR Daily

It should be easy to navigate, audience-centric, succinct and optimized for SEO. As you’re crafting and editing copy for your new site, keep these nine content attributes in mind: 1. If content is hard to find, difficult to read or anything other than user-friendly, it’s useless.

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How PR pros invented content marketing

PR Daily

That was the advent of content marketing. Many years and lots of technology upgrades later, content marketing and public relations seem to have drifted apart, taking on identities of their own. Why, through content, of course. Content marketing vs. public relations.

20+ SEO Words You Should Delete From Your Vocabulary Immediately

Social PR Chat

Are you still using any of these outdated PR SEO terms? Are you still using any of these outdated PR SEO terms? SEO: The Most Overused SEO Word Ever? SEO is not magic and it’s not a catchall. SEO was quite simple in the early years. And so the SEO goes.

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PR Trends: How to Empower Your PR with SEO

B2B PR Sense

Today we're going to focus on one trend that works quite well with digital public relations , yet is often neglected -- SEO. SEO, or search engine optimization, is the practice of improving traffic to your website content through such search engines as Google or Bing.

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Is it time to get more aggressive with your content marketing?

PR Daily

Content marketing is essential in business today. Now that both audiences and commerce are online, it’s crucial that you produce engaging, high-quality digital content to attract those audiences to your site. That content should include.

New England Patriots Forget to Run SEO Play for Deflategate Microsite

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Showing knowledge that transcends zone blitzes and optimizing the price point of a 12-ounce domestic beer, the New England Patriots jumped into the content marketing game last week. The post New England Patriots Forget to Run SEO Play for Deflategate Microsite appeared first on Storytelling Techniques For Effective Business Communications.

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3 Benefits of Combining PR and Marketing Efforts

Critical Mention

Increasingly, organizations are integrating their PR and marketing departments. Part of the reason for this personnel strategy is that research shows the most effective methods of marketing involve storytelling; a PR pro’s specialty. Increased Search Engine Optimization (SEO).

7 reasons why effective PR is more important than ever

PR Daily

Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. consumers say they are suspicious of news content. PR drives SEO. What’s bad for digital content providers is also bad for the PR industry.

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Highlights from the Content Marketing Institute 2019 Benchmarks and Trends Report

Solo PR Pro

Our recent blog covering the relationship between SEO and PR shared the good news that content marketing remains a valid and successful method of supporting search engine ranking. Where B2B marketers are focusing on building trust, for B2C marketers, it’s loyalty.

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5 essentials for finding and partnering with a worthy influencer

PR Daily

Perhaps the most important—and yet most difficult—part of an influencer marketing campaign comes before you ever make a pitch. Many marketers rely on follower count and engagement rate, assuming those metrics will help them find high-quality influencers. Quality of content.

3 tips to catapult your B2B content and news past the noise

PR Daily

Brand marketers, PR professionals and journalists know that their roles as content creators, news sources and media gatekeepers are evolving within the crowded online space. Here are three tips to catapult your B2B native content and news past the noise: 1.

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How an Ohio dentist used podcasts to engage his community

PR Daily

With the alliterative title ‘Talkin’ Teeth,’ Dr. Kyle Bogan and his team calmed and informed their audience around oral health—winning our Health Care PR and Marketing Award for podcasts. Podcasts are conversational in nature and won’t fare well with a strict adherence to marketing messages.

7 Easy Ways to Dominate Social Media Marketing

Critical Mention

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Instagram - visually centered social media content that should capture people’s attention very quickly.

3 Tips for Creating More Powerful Marketing Content

Stern + Associates

Content. Creating content. Socializing content. Marketing content. Content, content, content. The SEO superstar. The post 3 Tips for Creating More Powerful Marketing Content appeared first on Stern Strategy Group. Content Marketing Thought Leadership brand storytelling business writing content marketingIt’s (almost) all we hear – and talk – about these days. It’s the king.

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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. 5) Alignment of marketing and customer success. “A 6) Marketing spend rationalization. Also see PR and Storytelling; Off Script No.

Be All In Or Get All Out With Content Marketing

Beyond PR

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This comes on the heels of CMI’s recent conversations with global enterprise marketers.

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 5) Marketers will slow down.

6 ways to boost your SEO for Google’s new algorithms

PR Daily

Excellent content, properly presented, is one of the biggest factors in improving your Google results, says Greg Jarboe, president and a co-founder of SEO-PR. SEO isn’t like a test you cram for and move on. Does it involve original content, reporting, research or analysis?

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18 Marketing and PR that Read Like a Meta Description for the Year 2018

Sword and the Script

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Statistics about content marketing. 2) The marketing budget as a percentage of revenue.

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Pier 1 prepares for bankruptcy, Red Cross dangles a Super Bowl score, and email works for millennials and Gen Z

PR Daily

Add to your New Year’s resolutions the tasks of honing your organization’s social media profiles and getting your online content in shape. Google’s BERT update has some communicators stressed about their SEO, but there are still things you can do to come out ahead.