Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop content to entertain and never sell, but what if people really want to buy from you? Entertain, don’t sell.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. Episodic Content .

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Solo PR Pro

SEPTEMBER 25, 2018

We have heard the drumbeat of the importance of content marketing for years. Long before it was labeled “content marketing,” communications pros were utilizing the tactic in client work. Content Marketing is a valuable tool in the communications arsenal. How does content marketing fit into that plan?

Content Marketing 62

Content Marketing Marketing Measurement Resources 62

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. Measuring ROI is hard.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Remote PR Jobs

SEPTEMBER 25, 2023

Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business. PR is more measurable than ever.

Mobile 100

Mobile SEO Reputation Web 100

Onclusive

DECEMBER 6, 2017

PR coverage has typically been measured by media outlet audience size. This method of measurement does not tie back to business objectives and these softer metrics often do not resonate with the C-Suite. This method of measurement does not tie back to business objectives and these softer metrics often do not resonate with the C-Suite.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Sword and the Script

OCTOBER 25, 2016

The answer to that simple question can provide tremendous insight as to what marketing investments , strategies and tactics are yielding results. The registration form for gated content , such as quite papers or webinars , are great examples. Don’t miss these related posts: Marketing ROI: You Can’t Buy a Beer with an MQL [UML].

Measurement 60

Measurement Marketing Web System 60

Sword and the Script

DECEMBER 20, 2016

There’s more than one way to look at the annual cycle of prediction posts that surface on the web, as the final days of another calendar year wane. Some see them as fun and a break from the usual content routine. Here are my predictions for PR , content marketing and social media ; one each. 1) Predictions for PR in 2017.

Content Marketing 60

Content Marketing Social Media Marketing Media 60

Sword and the Script

MAY 6, 2017

Ask a veteran marketer how marketing has changed in the last decade and many comments will center on output. Today, marketing is not just communicating with a prospective buyer. This is why context in marketing is so important – and that’s the theme for this week’s Unscripted Marketing links [UML].

Measurement 66

Measurement Marketing Survey Advertising 66

ImPRessions - Crenshaw Communications

JULY 22, 2019

The past five years or so have seen drastic changes in the media and cultural landscape that impact PR and marketing. Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business.

Mobile 244

Mobile SEO Web Journalism 244

Sword and the Script

OCTOBER 27, 2015

Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion and finally rendered in a more polished format on Mark W.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

Sword and the Script

JUNE 9, 2015

“The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi , marketing operations with PepsiCo. Yet the paper also surfaces the underlying driver of the shift to content marketing.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

PR 20/20

APRIL 29, 2023

If you answered no to the above question, I invite you to read this resource about why you should create a content strategy , like… immediately. How Do I Know if My Association’s Content Strategy is Effective? Track the number of form submissions, purchases, and sign-ups generated by your content. Let’s dive in.

Tools 70

Tools Measurement Strategy Analytics 70

Prohibition

FEBRUARY 13, 2020

The world of marketing looks very different from what it once was. We’re now seeing investment in digital marketing overtaking investment in traditional marketing at a rapidly increasing rate, with Britain being the largest online advertising market in Europe, and predictions that almost two-thirds of UK ad spend will be online by 2020.

Measurement 62

Measurement Marketing SEO B2C 62

Cision

MAY 12, 2015

Is the content you’re sharing relevant? Want to become a measurement master? This data is great for guiding your content marketing efforts. Still relying on AVE to measure coverage? Modernize your PR measurement with this free tip sheet! Should you change your strategy for better results? When People Click.

Analytics 120

Analytics Social Media Web Media 120

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt. Marketing Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. Your content has no value unless it “moves,” unless people see it, engage with it, and actively share it. Social media professionals agree.

Marketing 239

Marketing Television Handbook Web 239

PR 20/20

OCTOBER 9, 2018

These marketers aren't afraid to take risks to make an impact. In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). Q&A with VP of Marketing at CMI. Q: How did you decide on the ideal marketing technology stack?

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. And anyone who has managed a PR-driven content marketing program understands that it can work in a far more enduring way than digital advertising. PR outcomes are measurable.

Journalism 185

Journalism Advertising Advertising SEO 185

Cision

OCTOBER 6, 2016

The data brands have collected from these interactions has allowed marketers to fine-tune their marketing tactics, and how they talk to their customers. But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Sword and the Script

FEBRUARY 14, 2017

The first measure came from a business with a marketing automation system implemented. The second measure was largely a manual effort: going back through the deals closed at the end of the year and identifying which ones had downloaded gated for content featured on the blog. Components to Effectively Measure a B2B Blog.

B2B 67

B2B Measurement Blogging Community 67

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. You must consider which outcomes best align with the business’s ambitions for growth, market position, or reputation management. Perform a little market research and perhaps build separate event-based personas.

Community 90

Community How To Marketing Data 90

Beyond PR

MAY 17, 2016

In the PR and marketing industry, we can witness kaizen being practiced more and more often. As we explore in the white paper Defining the Metrics that Will Demonstrate ROI , new tools have made it easier to measure the precise impact of our efforts and optimize content creation and promotion. Content optimization.

Content Marketing 74

Content Marketing How To Marketing Analytics 74

Sword and the Script

JUNE 10, 2017

As the saying goes it takes three data points to make a trend, but the problem for marketers with this identification is that it’s often too late. It’s easy to identify a trend in hindsight – the web is littered with post-trend analysis breaking down why or how something happened – but the question remains: how do you get ahead?

Trends 84

Trends Marketing Mobile Web 84

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Currently only 5% of news content is an original initiative story. She will answer questions about PR measurement. Do the research and produce excellent, original work.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Waxing UnLyrical

JANUARY 20, 2015

What’s the point of measurement , exactly? So today’s roundup features seven posts from around the web that discuss what the point of measurement is – to figure out what’s getting in the way of reaching one’s goal, and then work around it. Why PR and Marketing Must Work Together to Measure Success.

Measurement 40

Measurement Web Analytics Content Marketing 40

Sword and the Script

JANUARY 20, 2018

As the landscape stands today, I tend to be more bullish on augmented reality (AR) than virtual reality (VR) in B2B marketing. That fits more readily into the modern marketing and sales dynamic, which is still highly dependent on conversations and relationships. Help Me, Obi-Wan Kenobi on Disney Video.

Case Study 97

Case Study B2B Study Marketing 97

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 1) Earned media is sales enablement. a) Results may vary.

Study 138

Study Media Relations Media Measurement 138

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. How do you use the data to make changes in your business and marketing that are meaningful in 2015?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. They generate web traffic and leads by keeping your content fresh and top of mind when your audience is choosing their solution to address their pain points. Measure your success.

Marketing 75

Marketing eBook Case Study Measurement 75

PR 20/20

OCTOBER 14, 2016

“SEO is no longer just about 200 ranking factors," according to Gianluca Fiorelli , SEO and web marketing consultant. How do we, as content marketers, focus on making our websites these undeniable sources for answers? Marketers have no choice but to keep up with Google's ever-maturing ranking factors.

SEO 40

SEO Content Marketing Strategy How To 40

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Currently only 5% of news content is an original initiative story. Do the research and produce excellent, original work. Make sure it will resonate with your audience.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Sword and the Script

NOVEMBER 28, 2017

That’s according to the results of a survey of 1,377 bloggers conducted by Orbit Media a web design agency. These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. Don’t miss these related posts: B2B Blog Metrics: 4 Effective Categories to Measure Success.

Study 78

Study B2B Marketing Survey 78