Content Marketing Leadership Technology White Paper 
Deirdre Breakenridge
FEBRUARY 23, 2015
Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? Set the agenda. Play to their ego.
Sword and the Script
JUNE 13, 2017
The recent commentary on content marketing by Gartner Research may have given B2B tech marketers motivation to reconsider the concept. Every B2B tech marketer is familiar with the analyst firm because of the implication the four corners of one certain magical graphical quad chart can have on a short list of vendors.
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5W PR
JUNE 27, 2022
Advertising technology is all of the tools and platforms that companies can use to create and distribute targeted digital ad campaigns to their audiences. One of those industries that companies need to follow is ad tech because of the power that this technology has to automate as well as serve very targeted ad campaigns to consumers.
Cision
APRIL 6, 2016
What’s the biggest lesson about marketing you’ve learned throughout your career? Consumer adoption of technology is unpredictable, and social networking sites are dynamic and constantly innovating their products. Learn top tactics with Cision’s free white paper! The industry is moving at rapid speed.
Sword and the Script
OCTOBER 22, 2019
The consulting and tech analyst firm polled 340 marketing executives across the US and UK for its study. 16% on marketing analytics. I suggest thinking about distributing existing content elsewhere. If you summarize white papers or webinars and link to the gate in a blog post, then you have got the best of both worlds.
Beyond PR
MARCH 6, 2018
Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology. It’s no surprise, 70 percent of society wants to learn about products and services through content and not advertisements. Content Marketing is no Longer a Shiny New Object.
Sword and the Script
JANUARY 3, 2017
That doesn’t mean there is no good creative, but too many people claim expertise based on some technology when they don’t really know what they’re doing. On the flip side, technology and the ability to analyze data on big scales has opened new possibilities. 4) What is your assessment of this trend toward content marketing ? “In
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