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7 takeaways from a study on B2B thought leadership; why it works or doesn’t

Sword and the Script

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B 105
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Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

Onclusive

Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). Kathy has also worked in a variety of marketing and sales roles at Navistar and BP. Kathy: I am the SVP, Chief Marketing Officer at UL. When I joined UL three years ago, corporate marketing was a small central function.

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

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Strategies for collaborating with marketing

Onclusive

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. How can marketing and PR jointly contribute to business goals? How can marketing and PR jointly contribute to business goals? Align with marketing strategies and dashboards.

Strategy 195
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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

When it comes to freelance content marketing , however, the parameters are often less clear. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer. Why accuracy in content marketing is important.

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The 15 Best PR and Marketing Conferences to Attend in 2020

Onclusive

The world of marketing and PR evolves rapidly. Conferences and other gatherings of like-minded marketing professionals provide key learning opportunities, introductions to others who can help you hone your craft, and team-building experiences unlike any other. PRNEWS Crisis and Measurement Summit. Dates: Feb 25 – 26, 2020.

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Why PR And Marketing Matter Now

ImPRessions - Crenshaw Communications

It used to be that when things got tough, the tough cut marketing and PR budgets. ” But that conventional wisdom was from a time when PR and marketing worked through one-way channels. In a depressed economy, a business that maintains marketing and communications will bounce back more quickly than one that cuts its budgets.

Marketing 225