Buzzstream

JANUARY 22, 2024

Search the Web and Add Manually Lastly, if you prefer to do the prospecting yourself via web search, you can evaluate sites yourself and utilize the BuzzMarker Chrome Extension to add relevant sites to your project, gather contact information, and start sending emails.

Analysis 90

Analysis SEO Guidelines Google 90

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. 1) Earned media is sales enablement.

Study 138

Study Media Relations Media Measurement 138

Sword and the Script

JULY 23, 2016

As marketing technology (martech) rises in prominence and begins to mature within marketing operations, marketing leaders would do well to borrow some lessons from the IT operations. I tend to agree, as it’s a challenge to build the ideal marketing technology stack. The next one will be just as good!

Technology 60

Technology Mobile Web Banking 60

Sword and the Script

AUGUST 28, 2018

Web publishing changed all that, and it gradually contributions grew into a bit of a free-for-all as publications built out networks of contributors to feed the insatiable content beast. See these related articles: The PR Opportunity for Brands as Publishers Tinker with Journalism. That may be changing. Build or Buy an Audience?

Technology 66

Technology Advertising Advertising Community 66

Beyond PR

MARCH 6, 2018

Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology. It’s no surprise, 70 percent of society wants to learn about products and services through content and not advertisements. Content Marketing is no Longer a Shiny New Object.

Strategy 67

Strategy How To B2C Content Marketing 67

Critical Mention

AUGUST 5, 2018

With over 10 years of experience, she has an incredible track record of creating results-driven marketing campaigns for her many clients. Follow her for a fantastic collection of industry articles from around the web. Today, she shares her knowledge on the influencer marketing landscape on Twitter. Sarah Evans. prsarahevans.

Twitter 77

Twitter Radio Social Media Print 77

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. As it is on the web, our paths have crisscrossed occasionally over the years. Yet, Erik’s perspective isn’t only limited to journalism. He has also been a marketer and accepts an occasional commission for business writing. In one sense, it’s not new.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Graphic used with permission from The Marketing Companion, a podcast with a co-host employed by Edison Research; see link nearby. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

MAY 23, 2017

While there are some new PR technologies emerging that are beginning to look at link data, it’s pretty hard to match what the SEO vendors have been improving for years. As such, I’ve written this review from the perspective of its usefulness to a PR and for those that may not be search marketing experts.

SEO 64

SEO Tools Engineering Web 64

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 billion pieces of editorial content.” Here we go….

Trends 60

Trends Media Report Technology 60

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Data and the use of data will become the great divide between marketers producing content and content marketing.

Marketing 187

Marketing Content Marketing Data Social Media 187

Remote PR Jobs

SEPTEMBER 25, 2023

Inside PR’s focus revolves around the intersection of PR alongside business and technology. Copyblogger FM Copyblogger FM is a weekly broadcast hosted by Sonia Simone that analyzes the week’s biggest changes and industry trends in the world of content marketing, copywriting, email marketing and more.

Pitching 100

Pitching Interviews Trends Journalism 100

Sword and the Script

APRIL 27, 2019

1) The top challenges in journalism. While the study found, “fewer than 15 percent emphasized subject knowledge expertise” it also found “45 percent of announcements mentioned marketing expertise in areas such as audience engagement, market development and branding.”. How do you measure influencer marketing results?

Survey 90

Survey Journalism Study Pitching 90

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s

Marketing 99

Marketing Content Marketing Advertising Advertising 99

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Data-driven journalism is the future. No one should underestimate the power of data for storytelling.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

PR 20/20

FEBRUARY 6, 2020

And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing. Overview: First started in 2013, This Old Marketing is THE podcast for content marketers.

Marketing 74

Marketing Conference Content Marketing Agency 74

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? PR 20/20’s Guide for Top Marketing Resources. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

Cision

AUGUST 26, 2015

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Demand generation content marketing for B2B high tech industry. CEO at TopRank Online Marketing. Facebook curates which content you see.

Social Media 120

Social Media Twitter Media Nonprofit 120

Buzzstream

DECEMBER 17, 2020

For ideation, the ‘Content’ section (found in the top bar) shines through and is an essential piece of kit for those for whom ideation forms a significant part of their role. The tool will then show you a word cloud with other terms surrounding the subject, in addition to suggested insights and content ideas.

Digital PR 161

Digital PR Tools Pitching Film 161

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 78

Marketing Publicity Survey Study 78

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. On distraction-fighting habits) Writing my goals in my journal daily. 10: Doug Kessler (London, UK) Doug is co-founder of B2B content marketing agency Velocity Partners. An all round nice guy. Email is killing me.

Writing 114

Writing Social Media SEO Blogging 114

Flack's Revenge

DECEMBER 10, 2015

Some journalism startups aim to breathe fresh life into storytelling, and we might learn a thing or two that has applications for PR and content marketing. That is why I enjoyed the demo night at the CUNY Graduate School of Journalism early this week. Please see below for my quick thoughts on each.

Journalism 120

Journalism Local Data Mobile 120

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. SocialZoomFactor is a podcast created for business and marketing leaders. to rock your social media and content marketing. Social Media Marketing Podcast. Content Inc. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

Stuart Bruce

OCTOBER 30, 2014

And thank you Aaron for that fascinating insight into how social media has changed journalism. I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Mobile, data and wearable technology. What I won’t be talking too much about are the tools we can use.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. Exhibit A: The Death Knell of “Advertising’?

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48