Content Marketing Journalism Marketing Viral 
Contently - Strategy
NOVEMBER 3, 2021
This piece originally appeared on Contently’s The Freelance Creative. In traditional journalism, diligent fact-checking is a given. When it comes to freelance content marketing , however, the parameters are often less clear. This type of work is not journalism, strictly speaking.
Cision
APRIL 4, 2016
If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.
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Contently - Strategy
DECEMBER 12, 2018
“Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors.
Sword and the Script
FEBRUARY 15, 2022
SaaS companies have access to data that’s effectively marketing baked into their product – and done well – that’s marketing that scales. One of the things that made Wordle successful is that marketing was “baked” into the product. That’s how John Wall put it on a recent episode of Marketing Over Coffee.
Cision
OCTOBER 21, 2015
We all want as many social media shares as we can get, but in order for us to increase our content’s chances of going viral, we must first look at the demand side. Learn how to amp up your content marketing with influencers. Get as much content as you can out of what you’re working on.
Cision
FEBRUARY 22, 2016
In the Journal of Consumer Research , researchers examined people’s reaction to the pronouns “you” and “we” in brand communication. The delineation for marketing may be past customers versus prospects, and the implication is clear: we aren’t a “we” until the consumer has bought in.
Barokas
DECEMBER 5, 2019
Content marketing has taken on new life and meaning. Video is now an integral part of marketing for all businesses. Video is now an integral part of marketing for all businesses. now want to know, “How can we go viral?”. Measuring the impact of marketing and PR is notoriously difficult.
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