Sword and the Script

SEPTEMBER 8, 2020

Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing). Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Try our services.

Survey 94

Survey Industry Leadership Study 94

Flack's Revenge

DECEMBER 5, 2017

I also learned about Lin’s agency work at Strategic Communications ; and that she teaches, and has written quite a few books on PR and marketing. Is this a sign of the future of PR (and journalism)? ” Run an ad in a newspaper and it needs to be labeled as an ad. I definitely think that it is.

Pitching 174

Pitching Journalism Video Advertising 174

Critical Mention

JANUARY 22, 2019

As a writer, digital marketing pioneer and WSJ bestselling author, Ann Handley hardly needs an introduction. In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Cision

MARCH 31, 2016

What are you most looking forward to in your new position as media and content director at Blanc & Otus? Blanc & Otus has a diverse portfolio of clients, some of them in markets that I haven’t been exposed to before. What was behind your decision to switch from journalism to PR? It’s really a new challenge for me.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Critical Mention

DECEMBER 3, 2019

The rise in online news readers has given online newspaper, magazine and publishing companies more opportunities to monetize digital readership. One way they’ve done so is by limiting their content to the public through the use of media paywalls. This is also true of some important industry and academic journals.

How To 90

How To Journalism Radio Newspapers 90

Cision

JUNE 14, 2016

It has the added benefit of letting you know how your competition is communicating with and marketing to its customers. Newspapers and Their Derivatives. Depending upon your niche there may be a lot of great ideas in print journalism – and as I found this weekend, topicality is not exclusive to online.

Google 120

Google Newspapers Trends Print 120

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. The legal community, and more specifically the in-house effect on law firms bear insight.

Agency 92

Agency Trends Marketing Survey 92

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Consider the following: Investments in content marketing continue to rise. Content partnerships with major media outlets are taking off.

Media Relations 60

Media Relations Media Newspapers Print 60

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Content Marketing is no Longer a Shiny New Object. The Majority of Content is Ignored.

Strategy 67

Strategy How To B2C Content Marketing 67

Bad Pitch Blog

DECEMBER 15, 2014

Nine months ago, robo-journalism was in full effect when the LA Times used its Quakebot algorithm to report on an earthquake -- three minutes after it happened. It''s ironic to note the math of an algorithm is being used to generate the words of a newspaper article -- 108 of them in the above example. Game Over or Game On?

Newspapers 77

Newspapers Customer Service Google Journalism 77

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I AI-written content adds more noise. “PR David Berkowitz , Founder, Serial Marketers.

Marketing 187

Marketing Content Marketing Data Social Media 187

Cision

MAY 31, 2016

My daily newspaper of choice is…the Wall Street Journal – insightful writers and interesting perspectives. Rapid Fire Round. My biggest pet peeve is…fascinating movie trailers that front boring movies. My second pet peeve is that I fall for them. .

Reputation 120

Reputation Newspapers Sports Travel 120

Journalistics

SEPTEMBER 10, 2021

Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Before we called it content marketing, we called it marketing communications.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Journalistics

APRIL 17, 2013

Like any good marketing catchphrases, this one has probably run its course. When we talk about content marketing trends and brands AS media today, that’s what we’re talking about. Brands as media – silly marketer. More and more brands are building out sites built around content. The other half got it.

Brand 52

Brand Branding Media Local 52

Sword and the Script

MAY 23, 2017

The intersection these two marketing functions is powerful: when both on the same page – literally and figuratively – it can significantly amplify results. As such, I’ve written this review from the perspective of its usefulness to a PR and for those that may not be search marketing experts. 1) Web alerts and client mentions.

SEO 64

SEO Tools Engineering Web 64

Sword and the Script

MAY 31, 2016

How often should a business publish content in order to achieve a level of effectiveness in content marketing ? More than anything else, consistency is the single most valuable attribute in content marketing. But We Produce a lot of Content. 5 Big Ideas on Content Marketing Consistency .

Content Marketing 60

Content Marketing Marketing Newspapers Web 60

Burrelles Fresh Ideas

APRIL 2, 2024

As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9 Print media is the most trusted source of news in the world at 58% (vs.

Media 102

Media Radio Print Newspapers 102

PR 20/20

FEBRUARY 6, 2020

You guessed it, they’re each an opportunity to become a more educated marketer and professional. ??????. And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing.

Marketing 74

Marketing Conference Content Marketing Agency 74

Communications Conversations

AUGUST 31, 2018

Newspapers are cutting staff. Let’s hear from four former media people–Vineeta Sawkar (formerly of KSTP-TV), Jay Olstad (formerly of KARE-11), Lynn Melling (former anchor in the Des Moines market), and Dan DeBaun (formerly of the Minneapolis/St. Paul Business Journal). The journalism world is much more fast-paced.

Media 112

Media Journalism Report Video 112

Rock the Status Quo

APRIL 8, 2016

We forget to set that tendency aside and it creeps into the content we create. It seems making the leap is very difficult for many – even in journalism. Look at newspaper “stories” today? PRisUs @RonPloof #prprochat. Carrie Morgan (@morgancarrie) April 7, 2016.

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

We forget to set that tendency aside and it creeps into the content we create. It seems making the leap is very difficult for many – even in journalism. Look at newspaper “stories” today? PRisUs @RonPloof #prprochat. Carrie Morgan (@morgancarrie) April 7, 2016.

Storytelling 100

Storytelling Resources Journalism Examples 100

Sword and the Script

DECEMBER 8, 2015

It hasn’t exploded like some have said, but it’s certainly captured a respectable share of the market. Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. The Marketing Companion. (~30

Radio 60

Radio Content Marketing Marketing Education 60

Journalistics

MARCH 2, 2013

Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. If you know how to use image editing software, this is an incredibly relevant skill for public relations and content marketing today.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. million dollars.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Stuart Bruce

OCTOBER 30, 2014

And thank you Aaron for that fascinating insight into how social media has changed journalism. Advertising and marketing people might have used to have control. Yesterday Philips talked about its new digital marketing strategy and how it would take data from its connected healthcare devices to provide insight for its marketing.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Contently - Strategy

JULY 31, 2019

In the marketing world, professionals tend to glom onto useful marketing buzzwords as a shared language, and those terms can actually prove useful to professionals in adjacent industries. As the marketing and media industries continue to look more and more alike, their lexicons overlap too.

Content Marketing 85

Content Marketing Marketing Media SEO 85

Contently - Strategy

JANUARY 23, 2019

The first approach yields a timeline of newspaper articles, which you can piece together to create a full story. Aggregation is an old practice in journalism, and digital transformation has only encouraged it. ” He described the Vox mission to The Content Strategist and other reporters at a recent press event.

Media 99

Media Journalism Content Marketing Education 99

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. But, as that great marketing communicator Bob Dylan sang, “things have changed.”. What’s a marketer to do? “To They don’t block amplified social content.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

Flatiron Communications

JANUARY 12, 2017

I mean did it even matter that nearly every newspaper in the country published full-throated condemnations of Mr. Trump? It provides communications strategists a roadmap for the manipulation of a pliable public that historically has placed its trust in quality journalism but no longer does. When Journalism Fails to Deliver (May 2016).

Journalism 28

Journalism Guidelines Government Training 28