Bad Pitch Blog

APRIL 19, 2012

Apps and sites like News.me , Flipboard , Wavii and even LinkedIn serve up more focused collections of news stories. Over time, newsrooms gather a ton of content. Resources are such that content from brands and consumers as well as new publishing technologies are being tapped by the fourth estate to deliver their product.

Content Marketing 66

Content Marketing Marketing Journalism Consumer 66

Critical Mention

JANUARY 22, 2019

As a writer, digital marketing pioneer and WSJ bestselling author, Ann Handley hardly needs an introduction. In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Cision

SEPTEMBER 20, 2017

An important aspect of the PR and marketing professions is to understand the behavior and interests of stakeholders and publics that we serve. The recently released Cision 2017 Global Social Journalism Study takes a deep dive into how journalists approach and use social media. Publishing Content. Promoting Content.

Social Media 226

Social Media Media Journalism Study 226

Cision

OCTOBER 4, 2017

Multimedia is a crucial component to impactful modern-day journalism. When it comes to content creation, B2B and B2C organizations face similar challenges and priorities. According to the Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends — communication teams aim to: Publish more engaging content.

How To 282

How To Storytelling B2C Measurement 282

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Critical Mention

OCTOBER 25, 2021

Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

Media 162

Media Fashion Television Radio 162

Sword and the Script

SEPTEMBER 8, 2020

Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing). Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Try our services.

Survey 94

Survey Industry Leadership Study 94

Critical Mention

JANUARY 22, 2019

As a writer, digital marketing pioneer and WSJ bestselling author, Ann Handley hardly needs an introduction. In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Critical Mention

MAY 13, 2020

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. PR is a mix of journalism, psychology, and lawyering – it’s an ever-changing and always interesting landscape. Good marketing makes the company look smart. Content is fire.

Communications 158

Communications Radio Sports Social Media 158

Critical Mention

JULY 16, 2019

At the same time, while communications, PR and marketing professionals are generally thrilled to create brand awareness without spending budget dollars, earned media can also be difficult to measure. Professionals in PR, marketing and corporate communications understand all too well that there is, in fact, such a thing as bad publicity.

Media 76

Media Advertising Advertising Measurement 76

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 188

Writing Communications Marketing B2B 188

Sword and the Script

OCTOBER 17, 2017

While it centers on the marketing of law firms, there are several parallels the B2B technology community struggles with as well, including: “drop the formalities and legalese to humanize”. meeting at an all-male golf club to the exclusion of their female chief marketing officer”. Is it different than illegal marketing?

Marketing 67

Marketing Ethics Interviews Meeting 67

Critical Mention

OCTOBER 14, 2018

Your life has the power to motivate an audience far beyond standard market trends. Alexandra Bregman is an arts writer and content marketing manager who has worked in thought leadership for CEOs and business owners across industries, most notably for the CEO of Y&R) and has recently been published in the Wall Street Journal.

Leadership 68

Leadership B2C Trends Content Marketing 68

Cision

AUGUST 16, 2016

He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. How has your background in journalism influenced your abilities in PR? It’s the exact same thing in public relations.

Television 120

Television Pitching Journalism Interviews 120

Beyond PR

SEPTEMBER 6, 2016

Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. As a huge fan of Hamill, I can’t wait for the content inspiration he’ll unleash during his keynote. Look beyond your content universe.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Critical Mention

FEBRUARY 6, 2020

If you work in PR, marketing or communications and use a media intelligence platform, you might be familiar with the “good enough for now” syndrome. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing.

How To 106

How To Media Radio Print 106

Waxing UnLyrical

OCTOBER 5, 2015

A solution to the content marketing measurement puzzle. Marketing Mythology: The ROI of Storytelling. That’s why storytelling marketing offers a subtle revolution,” says Ralitsa Golemanova as she explains why sometimes it is not all about the numbers. ” 6. Based in the Washington, D.C.,

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

Critical Mention

JUNE 24, 2018

I also have an MBA, and my first entrepreneurial venture was to launch my own marketing and PR firm. If you make the connection between your passion and your community’s needs, then your influence can grow– as long as you’re delivering relevant content. You need to be in tune with the market to remain relevant.

Storytelling 106

Storytelling Technology Course Privacy 106

Journalistics

SEPTEMBER 10, 2021

Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Before we called it content marketing, we called it marketing communications.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

David PR Group

AUGUST 4, 2014

I have been thinking about channels a lot lately but mainly communications and distribution channels for our marketing messages. My last post focused on how storytelling needs to return to marketing , but we also need to develop our distribution channels so our story is widely consumed by our target audience. .”

Television 75

Television Storytelling Groups System 75

Sword and the Script

JULY 23, 2016

As marketing technology (martech) rises in prominence and begins to mature within marketing operations, marketing leaders would do well to borrow some lessons from the IT operations. The business cares more about the service marketing is providing, while marketing is reporting up KPIs from the functional siloes.

Technology 60

Technology Mobile Web Banking 60

PR Conversations

JULY 3, 2014

I read a review in the Wall Street Journal of what looks to be an interesting book, The Invisibles: The Power of Anonymous Work in an Age of Relentless Self-Promotion , by David Zweig. For example I have done lots of blogging about PR, social media, content marketing and general technology. By Bob Geller.

Publicity 87

Publicity Radio Social Media Content Marketing 87

Waxing UnLyrical

JUNE 26, 2015

In line with our June theme (content! content!), We welcomed four stellar guests including the Washington Business Journal ‘s Jennifer Nycz-Conner , digital marketing brand strategist for V3B Shelly Kramer , founder of Red Shift Writers (and regular contributor to this blog!) A1 I’m a marketer.

Measurement 40

Measurement Journalism Video Community 40

Cision

JULY 13, 2015

It’s OK to act like a human being on LinkedIn or Twitter. Writing for the Baltimore chapter of the American Marketing Association, Arsham Mirshah says that the first rule of networking is to be assertive , yet tactful: “Imagine you just walked into a networking event where people are talking in their groups of 2 or 3.

Writing 120

Writing Social Media Community Course 120

Cision

NOVEMBER 7, 2016

You’ve probably noticed that blogs and content pieces rarely read like The New York Times or Wall Street Journal. The difference isn’t always a matter of substance; style is a reason that we are attracted to and continue to engage with content pieces.

How To 308

How To Tools SEO System 308

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. We partnered with roughly 10 industry influencers, whom we frequently trade content with, to help share our news. Yes, we did that.).

Employee 40

Employee LinkedIn Engineering Leadership 40

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 98

Marketing Content Marketing Advertising Advertising 98

Flatiron Communications

JANUARY 14, 2015

At the same time, we have many good reasons to rejoice as the practice of content marketing envelopes our industry. I still have my daily must-visits in the expanding media ecosystem, but the vast majority of what I consume nowadays is pushed to me from those I’ve chosen to follow on Twitter, Facebook and LinkedIn. David Carr.

Media 28

Media Journalism Social Media Mobile 28

PR 20/20

OCTOBER 24, 2017

Scripps School of Journalism at Ohio University. Subscribers are loyal contacts that raised their hands saying they want to read your content. They help gauge what the industry wants to read and determine if your content is getting readership ROI. Ask fellow stakeholders to share your content and spread it yourself.

Blogging 42

Blogging SEO Pinterest LinkedIn 42

Sword and the Script

JUNE 6, 2017

This can be especially challenging for more junior marketing professionals who start in the in-house environment and don’t have access to the skill sets and minds for inspiration as they would in an agency. The best in-house marketers will then socialize those expectations with internal stakeholders to prevent any future questioning.

Agency 60

Agency Corporate Interviews eBook 60

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

OCTOBER 15, 2019

If account-based marketing (ABM) is a hot topic in your marketing organization, this is an easy way for PR to make friends and influence people in your own business. >>> You Mention Twitter, What about LinkedIn and Facebook? I am however a fan of boosted posts on LinkedIn. .; Professional associations; and.

B2B 77

B2B Facebook Advertising Advertising 77

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Brand Branding 100

Communications Conversations

AUGUST 31, 2018

Let’s hear from four former media people–Vineeta Sawkar (formerly of KSTP-TV), Jay Olstad (formerly of KARE-11), Lynn Melling (former anchor in the Des Moines market), and Dan DeBaun (formerly of the Minneapolis/St. Paul Business Journal). I had a non-compete clause so I couldn’t work in this market in TV.

Media 112

Media Journalism Report Video 112

Sword and the Script

MAY 26, 2020

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. LinkedIn, YouTube and Instagram all ranked in the top three social networks by weighted average. Social media platforms.

Survey 117

Survey Measurement Public Affairs Storytelling 117

PR Conversations

MAY 24, 2016

If we continue to focus on tactical execution (as noted in a recent LinkedIn post, Let’s break PR , by Catherine Arrow), women – and many men – will vote with their feet and look for more rewarding, flexible, and socially valuable work outside of public relations.

Publicity 41

Publicity Agency Study Mobile 41