Contently - Strategy

JANUARY 25, 2023

What does voice search mean for content marketers in 2023? But first, let’s connect the dots between voice search and digital marketing. Voice Search & Digital Marketing: What’s the Connection? As a consequence, you need to optimize your content to ensure rank in voice search results.

SEO 88

SEO How To Mobile Engineering 88

Sword and the Script

JUNE 9, 2020

That’s better than estimating the publication’s web traffic or impressions. Send it around internally. Internal sharing pulls double duty: When the next catastrophe hits, and the leadership takes out the budget hatchet , again, they don’t want to cut yours because they understand the outsized-value you deliver to the business.

Media Relations 109

Media Relations Media Survey Pitching 109

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Content Forecast Calls for Users, Search Engines, Customization, and More. Why: “Content marketers need to be more like meteorologists than fortune tellers. Good morning from Atlanta!

Conference 40

Conference Internal International Leadership 40

Barokas

MAY 31, 2019

Content must be on-brand and consistent, without being overtly promotional or repetitive. Half of B2B marketers say producing content consistently is a top marketing challenge (Content Marketing Institute) and 65 percent have trouble producing engaging content (Zazzle Media). It’s a tall order.

Case Study 100

Case Study B2B Resources Web 100

Cision

OCTOBER 6, 2016

But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment. It’s a primary communications channel both internally and externally. Owned media, aka content, is content you produce that lives on your website or blog.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. The other half is content distribution. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. Read more: 43 Bright Ideas for Promoting Your Lead Gen Content. On and on the lists go….

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

PRSay

JANUARY 29, 2019

When Graham joined Amazon Web Services in 2016, there were 10,000 employees. In her 45-minute talk, Graham shared four tips for capturing and maintaining your audience’s attention — applicable for everything from effective internal communications to working with prospective clients. So, how do you keep talking to them?”

Tourism 121

Tourism Employee Web Travel 121

Contently - Strategy

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? Google continuously updates its algorithms to rank blog posts and web pages. Display expertise.

SEO 93

SEO Strategy Google Engineering 93

PR 20/20

OCTOBER 14, 2016

“SEO is no longer just about 200 ranking factors," according to Gianluca Fiorelli , SEO and web marketing consultant. How do we, as content marketers, focus on making our websites these undeniable sources for answers? How RankBrain Changes Content Marketing. This is what we need to keep an eye on.

SEO 40

SEO Content Marketing Strategy How To 40

Critical Mention

JULY 31, 2019

Part of the reason for this personnel strategy is that research shows the most effective methods of marketing involve storytelling; a PR pro’s specialty. can create more conversions, the ultimate goal of all marketing and PR efforts. Jack Feinberg is a marketing intern for Critical Mention.

Marketing 68

Marketing SEO Guidelines eBook 68

PRSay

SEPTEMBER 10, 2019

In the ideation phase, you’ll want to develop a plan for cross-channel content marketing that will drive exposure and reach your target audience. As content is delivered, PR pros need to be ready for real-time strategy adjustments and know how to measure the success of your content marketing campaign.

Storytelling 107

Storytelling Video Strategy Analytics 107

Presspage

MAY 31, 2023

The Struggle for Brand Narrative Control Several factors contribute to the struggle for brand narrative control, which is a challenge both on a national and international level. Traditional methods of storytelling, such as press releases and media relations, are no longer sufficient in engaging with the audience.

Brand 78

Brand Branding Storytelling Software 78

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

PR Fuel

MARCH 14, 2021

Press releases are different than content marketing blog pieces in that they’re also written like a news story. As people search for certain keywords or keyword phrases, your web pages are more likely to turn up on the first page of the search engines results page (SERP) if they’re optimized.

SEO 52

SEO Engineering Web Trade Shows 52

Sword and the Script

NOVEMBER 12, 2016

Additional recommended reading: The Buyer’s Journey and Why Content Marketing is a Thing. Proof of B2B Marketing Value Does Not Start with the Competition. If your buyer personas are based on generic or internal ideas about your buyers, your content won’t be any better than it was before you had personas.”.

B2B 114

B2B Marketing How To Survey 114

Contently - Strategy

OCTOBER 18, 2022

Content marketers often have difficulty getting executive buy-in for customer research. Not all companies have heavy pennies for product marketing—meaning content marketers are expected to do the humungous task of audience research on their own, along with their other responsibilities. Internal Resources.

B2B 94

B2B Company Survey Enterprise 94

ImPRessions - Crenshaw Communications

JULY 6, 2016

Breaking through with quality material will become more difficult as content marketing approaches a saturation point. If PR is all about content, it follows that SEO is a critical item in the PR practitioner’s toolbox. When it comes to content, quality and relevance have replaced sheer quantity as a key metric.

SEO 204

SEO Analytics Measurement B2B 204

Sword and the Script

SEPTEMBER 30, 2017

It’s a way to internalize and reflect more deeply on a topic. We run so fast and so hard in marketing, we have to make time for reflection. Also see: Marketing Strategy: The Looming Knowledge Crisis. 3) Survey: B2B Marketing Looks to Build an Audience. It’s easy to read…but writing is thinking. Give our services a try.

Marketing 61

Marketing B2B Content Marketing Survey 61

Sword and the Script

JANUARY 20, 2018

Other readers liked these related posts: Does Blockchain Really Have Marketing Potential? Why You Can Run a Campaign Inside Content Marketing, but Not the Other Way. There are obvious use cases for media relations , analyst relations (think: MQ briefings), and internal communications. Further, Ms.

Case Study 96

Case Study B2B Study Marketing 96

Critical Mention

JANUARY 16, 2020

While some top tactics, like keyword stuffing, die out, the following trends are great to keep in mind when working on your site and creating the content provided within. Internal links: A link on your website that leads to another page of that same website. Google Support Search . Search Engine Journal.

SEO 80

SEO Strategy Engineering Mobile 80

Sword and the Script

AUGUST 25, 2015

The organization published a well-written press release that drew me in and pointed to one overarching conclusion: Most view their content marketing process as ad hoc, decentralized and driven by internal stakeholder interests. Content marketing is maturing slowly and steadily.

Survey 60

Survey Content Marketing Report Corporate 60

Sword and the Script

AUGUST 14, 2018

For all those still complaining about search and social, now a decade beyond the advent of the so-called Web 2.0, It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Comment: Content marketers should borrow this hint from reporters in their own work.

Survey 101

Survey Report Media B2B 101

Critical Mention

AUGUST 5, 2018

With over 10 years of experience, she has an incredible track record of creating results-driven marketing campaigns for her many clients. Follow her for a fantastic collection of industry articles from around the web. Today, she shares her knowledge on the influencer marketing landscape on Twitter. Sarah Evans. prsarahevans.

Twitter 77

Twitter Radio Social Media Print 77

PR 20/20

NOVEMBER 30, 2022

So, how can teams pinpoint what went wrong and redirect marketing energy? As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Define goals for blogging and overall content production.

Marketing 52

Marketing Technology Internal International 52

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Content optimization for the mobile and semantic web. Emerged Trends.

Trends 120

Trends Mobile Web System 120

wiredPRworks

OCTOBER 16, 2018

A digital marketing pioneer, Barbara launched her first site in 1996, produced Chicago’s first sold out writing for the web conference in 2002, began blogging in 2006 at [link] co-founded Social Media Club’s Chicago chapter in 2008, was selected by Nokia as one of two social media experts to represent the U.S.

Brand 40

Brand Branding Fashion Social Media 40

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Content Marketing World Conference and Expo.

Conference 97

Conference Marketing Case Study Content Marketing 97

PRSay

OCTOBER 10, 2019

Cision is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Impact reports for web conversions: Learn the answer to what do people do on your website after they consume earned media. She previously managed content and social media for several brands, in addition to working as a freelance writer.

Media 74

Media Storytelling System Technology 74

Stephen Waddington

MAY 2, 2018

It’s a means of identifying and understanding an audience or public and using content to start a conversation. It’s made possible thanks to a growing industry of data, media and tools, to help understand behaviour on the internet and social web. It lies at the heart of the difference between public relations and marketing.

Blogging 61

Blogging Agency Meeting Web 61

wiredPRworks

SEPTEMBER 21, 2017

During the digital marketing transformation webinar web class, you’ll learn: Content Marketing: A new platform for creating qualified leads in your niche market that no one else is using. PR [Personality + Reputation]: The secret to instantly becoming a credible resource for new leads.

Insurance 40

Insurance Insurance Marketing Conference 40

Waxing UnLyrical

JULY 11, 2019

These guidelines should be shared with everyone in your company, as well as any business you partner with for PR or content marketing. WordPress, the most common CMS, has perhaps the biggest selection around — the web is packed with roundups ( here’s one ), so you can search based on your industry (e.g.

Company 84

Company Brand Branding How To 84

wiredPRworks

NOVEMBER 15, 2016

An international speaker in the meetings and event industry, Barbara was nominated for Meeting Professionals International Chicago’s “Tomorrow’s Leader Award” and is a National Speakers Association professional member. Named one of the top 50 content marketing influencers on Twitter, Barbara's digital brand is @wiredPRworks.

Strategy 40

Strategy Marketing Social Media Internal 40

Prohibition

AUGUST 26, 2019

With content marketing and the use of social media continuously on the increase, producing noticeable stand out video content to share across platforms is a regular challenge for brands. International Women’s Day – Katy Shaw.

Case Study 48

Case Study Video Study Film 48

The Awards Blog

SEPTEMBER 9, 2019

But with focus and attention, and an eye for the right amount of budget, an awards program can offer benefits both internally and externally for an organization. To make things easier, publish the content on the Web and provide hyperlinks. . Hint: the reviewers or judges might be looking at your submission on a mobile device.)

Case Study 66

Case Study Conference Advertising Advertising 66

PR 20/20

JULY 25, 2017

So we thought it would be helpful to outline the biggest use cases for AI in marketing that we’re seeing right now. This isn’t a comprehensive list of what AI can do, but it is a guide to what we think marketers ought to be doing with AI. Internal reports are a pain. Improve Content Marketing.

Marketing 41

Marketing System Analysis Analytics 41

Sword and the Script

DECEMBER 3, 2016

1) What is Agile Marketing Again? In a piece for the Content Marketing Institute – How to Stop Working So Hard: Agile Marketers Work Smarter – writer Andrea Fryrear says it’s not really a case of doing more with less as some suggest. For starters, your marketing team agrees on a list of priorities.

Marketing 60

Marketing B2B Content Marketing Training 60

PR 20/20

JULY 6, 2020

It included: Weekly HubSpot product updates posted to our internal wiki. Five new certifications per employee (plus updates on the basics we require, like inbound marketing and HubSpot product certs). By the end of this certification course, you’ll be well on your way to building your inbound marketing strategy. Weekly Updates.

Training 72

Training How To Course Software 72