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6 keys to creating non-cliché content marketing

PR Daily

The problem with so much of content today? Nothing is less differentiating or exciting than stale content repackaging well-trodden ideas. Meaningful content makes an impact on the reader and leaves them wanting more. Anyone can write a piece of content and throw it online.

The Best PR & Content Marketing Conferences to Attend in 2018

Onclusive

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Take a look, and hopefully we’ll see you at one of these PR or marketing conferences in 2018. Intelligent Content Conference (ICC). Content Marketing Conference. International Association of Business Communicators (IABC) World Conference.

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How PR And Content Marketing Can Work Together

ImPRessions - Crenshaw Communications

Public relations and content marketing are powerful when they work together, particularly for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. Many PR practitioners naturally prioritize the generation of earned media coverage over content creation because of its credibility and SEO influence. But when they work in concert, PR and content marketing are a 1+1+3 situation.

This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. And I have a massive library of SEO and content marketing material.”.

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7 Highlights From Day One of Content Marketing World

Cision

What happens when you place all of the world’s top content marketers in one place? In its fifth year, Content Marketing World brings over 3,500 people from over 50 countries together and covers topics ranging from tools and technology to optimization to the future of content marketing. Here are seven highlights from the first day of Content Marketing World: Couldn’t make it to Content Marketing World?

The 10 Best PR & Content Marketing Conferences to Attend in 2019

Onclusive

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Staying on top of the latest trends, technologies and strategies is paramount. Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry. Content Marketing World.

15 crucial content marketing resources and tools

PR Daily

When Apple turned “there’s an app for that” into a global catchphrase in 2009, the company promised that its technology would change the way we live and work. Today, when it comes to content marketing, there really is an app for that—no matter what sort of communication task lies before you. Here are 15 invaluable tools for content marketers: 1. Ahrefs can help content marketing teams construct a roadmap to achieve impressive SEO results.

How to become a content marketing fox

PR Daily

According to a survey by Curata , more than three quarters of content marketers plan to boost their content marketing investment in the coming year. I have a name for content marketers that are the most savvy with their content marketing budgets: foxes. These quick-thinking, adaptable content creators use the best tools and tactics to stay ahead of the pack. However, a third of content marketers have never completed a content audit.

5 indispensable content marketing resources

PR Daily

Content might be king, but creating it doesn’t have to be a royal pain. There’s no easy path to ruling the content marketing kingdom. As a content marketer, you must discern what your target audience is looking for. Say you're a marketer at a dog-washing company in Tulsa, Oklahoma. This means you could be crafting content such as "The Correct Way to Give a Dog a Bath" or "Top 3 Dry Shampoo Brands for Dogs.".

4 trends that prove content marketing is on the rise

PR Daily

You’ve probably come across the same marketing trends, posts and research studies that everyone else has. You’ve seen that video content continues to dominate social media. Still, it’s important to note that all the technology, tools and tactics in the world mean next to nothing without a talented content marketing team behind the wheel. RELATED: Create powerful corporate content that engages both internal and external audiences ].

Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

Onclusive

. Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy has also worked in a variety of marketing and sales roles at Navistar and BP.

Big Brands: Content Marketing isn’t a Campaign, It’s a Culture

Sword and the Script

Content marketing is the new branding. Content marketing *is* PR. Content marketing is the new buyer’s journey. But for the vast majority of marketers, especially in large organizations, content marketing is still a new concept, it’s still seeping into the culture. Four Brands that are Becoming Content Publishers. 6 Keys to Content Marketing for Big Brands. by Frank Strong. Every company is a media company.

J&J recalls sunscreens over carcinogen concerns, content marketing strategies that work, and Amazon’s response to CPSC lawsuit

PR Daily

“It’s been a long year and we’re excited to offer Mars Wrigley Ice Cream fans everything they need to relax and chill this summer,” Mars Ice Cream marketing director Jayesh Shah said in a press release.

AirPR Interview Series: Content Marketing and PR Experts share measurement predictions for 2018

Onclusive

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. We asked experts from across marketing and PR to share their predictions on where the industry is going in 2018. I’m hoping that in 2018 marketers look beyond ‘just’ sales in their metrics.

10 ways to combine SEO and content marketing

PR Daily

Now you must to add content marketing to your arsenal of digital marketing tool if you want to gain search engines’ approval and ultimately win the heart of online users. Given the important role content marketing now plays in the success of online business, it's time that SEO ties the knot with content marketing. Here are 10 ways you can ensure that the two digital marketing tools work in harmony: 1. Create SEO-optimized content.

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What Does It Take to Implement Content Marketing Effectively in B2B?

Sword and the Script

What does it take to implement content marketing effectively in a B2B organization? It’s not an easy question to answer broadly because: a) every team has its own dynamics; b) every organization has constraints and limitations, and c) every vertical market has its own unique characteristics. c) every vertical market has its own unique characteristics. 1) Hands on marketing leadership. PR, Social Media and the Imperative of Content Marketing [UML].

Content Marketing and the Future of Sales Enablement

Contently - Strategy

At Contently, we talk about the audience a lot. Audience, in this case, usually refers to the outside world—the group of people who read, watch, and listen to your content. If your content resonates, you’ll be able to build a relationship with the right people who can buy your product. Brands create content for investors, analysts, job candidates, the press, etc. Some marketers create a lot of great content but don’t always communicate that to sellers.

The 4 Engines You Need to Pull Off Content Marketing Successfully

Sword and the Script

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. You can also think about these in stages of content marketing maturity, though I’d caution, you never done with any given stage. To build an audience you have to get visitors to your content hub. One of the best examples of this comes from marketing automation vendors. Internal links.

Airlines celebrate return of international air travel, most comms leaders report to the C-suite, and Walmart completes regular driverless deliveries

PR Daily

lifting pandemic international travel ban. lifted its pandemic travel restrictions for international visitors, if they could show proof of vaccination against COVID-19. Only 16% said they report to the chief marketing officer.

The marketer’s challenge of the shrinking attention span

PR in High Definition

By moving to briefer, personalised, and authentic comms to engage distracted audiences and create content that is evergreen that won’t be caught up in the trend cycle. Not just with audiences, but with your internal comms too. Positive content is more viral.

6 crucial digital marketing trends to follow

PR Daily

Digital marketing is filled with opportunities for brands with the right mindset and technology. There are six trends that every marketer must understand, according to Delivering on the Promise Of Performance Marketing, a study released last week by Deloitte Digital.

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22 expert tips to help plan your 2022 marketing strategy

PR Daily

A round-up of solid advice from 22 top marketing pros to make your next year the best one yet. As we make plans for the new year, what marketing advice for 2022 should we focus on? It’s wild to me that so few marketers do this! Marketers don’t make meaning, people do.

State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

” Good medicine, like good content, comes down to trust and results. But the rise of digital health content has complicated the way people think about healthcare. So it’s never been easier to search and find health content online.

Announcing PR Daily’s Content Marketing Awards finalists

PR Daily

The finalists in PR Daily’s Content Marketing Awards know that compelling content can capture the attention of busy audiences. Content Marketing for the Purpose of: Brand Awareness. Powerful Content Marketing Helps Customer Deliver Awareness and Business Growth for a Greener Ice Melting Solution, BASF. MIA Memories, Miami International Airport. Smart Marketing Marketing Smart, Stein IAS with Trelleborg Marine & Infrastructure.

Should Content Marketers Fear Artificial Intelligence?

PR 20/20

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. What happens when you’re a content marketer who discovers an artificial intelligence system that could take your job? Johnson is a content marketer who wrote an article for Skyword’s Content Standard about natural language generation (NLG), an AI technology that automatically writes data-driven narratives.

State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

” Good medicine, like good content , comes down to trust and results. But the rise of digital health content has complicated the way people think about healthcare. So it’s never been easier to search and find health content online.

Cruise lines embrace CDC restrictions amid government fight, P&G works to overcome Apple’s privacy measures, and eBay removes auction for art made in Japanese internment camp

PR Daily

Take care to preserve your brand reputation by framing any position around the wellbeing of your internal and external stakeholders. ” Remember to partner with your marketing and ad teams to better understand what insights can be revealed from these tests.

5 Ways to Improve Internal Communication

Cision

” The results of the survey are pretty shocking: among all countries and industries, all but one received an “F” score for employee loyalty to the company (termed the “market” dimension) and perception of the organization as a market “reactor” instead of “shaper.” Here are five key takeaways from IPR’s white paper about how to improve internal communications: 1. Treat your internal publics like your external publics.

Will Artificial Intelligence Replace Writers and Content Marketers?

PR 20/20

Editor's Note: This post was originally published on Marketing Artificial Intelligence Institute (MAII), a new community for modern marketers created and powered by PR 20/20. Gartner predicts that a full 20 percent of business content will be written by machines starting in 2018. The analyst firm says: “Business content, such as shareholder reports, legal documents, market reports, press releases, articles and white papers, are all candidates for automated writing tools.”.

3 ways to secure more money for content marketing

PR Daily

Unique, compelling content has long been a scarce and valuable online commodity. Consumers, brands, software companies and even search engines have created a booming industry around creating, organizing, consuming, sharing and measuring content. With the wide adoption of social media and the maturation of email, sales and marketing automation platforms, content is more important than ever before. Content marketing budgets increase with industry growth.

A U.S. marketer’s guide to celebrating Lunar New Year

PR Daily

While international brands as varied as Louis Vuitton, Nike and LEGO have unveiled splashy campaigns to coincide with the “Year of the Ox” in Asia, here in the U.S., Telly Wong is senior vice president & chief content officer with IW Group.

Announcing PR Daily's 2017 Content Marketing Awards finalists

PR Daily

Creating content that resonates with your audience is a gateway to increasing followers, influencing purchasing behavior, finding talented employees and so much more. PR Daily’s 2017 Content Marketing Awards aimed to find organizations with big marketing goals and successful content. This year’s applicants include restaurants, health care organizations, financial institutions, tech giants, influencer marketing firms and more. CONTENT MARKETING ASSETS.

IBM responds to age discrimination lawsuit, Americans want more tech industry oversight and Coinbase’s Super Bowl ad garners huge Twitter response

PR Daily

Hundreds of IBM workers are suing the technology company for age discrimination, claiming that execs dubbed older employees “dinobabies” and discussed ways to force them out. Also: Go boneless with Wingstop for Valentine’s Day, a new survey for social media pros and more.

How PR pros can harness the power of podcasts during COVID-19

PR Daily

Spotify Chief Content and Advertising Business Officer Dawn Ostroff told CNN Business that the platform saw 150,000 new podcasts created in March, compared with February. Podcasts are replacing blogs as the premier outlet for thought leadership content.

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Martech is NOT Marketing; Long Live Marketing

Sword and the Script

Marketing technology (martech) is not marketing. So, where did this idea – that martech is marketing – originate. During a cordial exchange, which sadly is rare online these days, this sentence stood out for me: “Martech is marketing’ is an acknowledgment of the necessity to have tools and skills for wielding those tools in modern marketing.”. Because if martech is marketing, then businesses merely need to buy some technology.

Deborah Weinstein on the Challenges Confronting PR and Digital Marketing

Flack's Revenge

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Are the social media waters still safe for marketing? The thing about marketing is that to fill your net you have to fish where the fish are. Is Facebook still a good place to invest in social media marketing? The post Deborah Weinstein on the Challenges Confronting PR and Digital Marketing appeared first on.

How to Update Your SEO-Based Content Marketing Strategies for RankBrain

PR 20/20

“SEO is no longer just about 200 ranking factors," according to Gianluca Fiorelli , SEO and web marketing consultant. How do we, as content marketers, focus on making our websites these undeniable sources for answers? Continue reading for an update on Google’s current state, why SEO is important and how marketers can tailor SEO strategies for a sustainably high-ranking future. Marketers have no choice but to keep up with Google's ever-maturing ranking factors.

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State and local governments require employee vaccinations, influencer marketing spending grows during pandemic, and TN hospital network defends patient lawsuits

PR Daily

“Since 2014, the Disney Accelerator has helped foster innovation within The Walt Disney Company and has made a significant impact on the future of technology and entertainment,” Walt Disney Company VP of corporate innovation David Min said in a press release.

30 jobs in the PR and marketing world

PR Daily

Find out which skills help you stand out in a crowded job market, then check out our list of current job openings. Which skills make you most marketable in 2019? OpenTable seeks a digital marketing manager in San Francisco. It summarizes the position: The Digital Marketing Managerwill be responsible for acquiring new and retaining active diners to OpenTable through Paid Search channels. This position will manage campaigns in North America and Internationally.

Critical Mention Adds Instagram Tracking to Industry-Leading Earned Media Suite

Critical Mention

The Earned Media Suite also includes a Media Contact Database, Podcast Monitoring, Online News Tracking and access to Licensed Content, making it the most complete PR and Communications solution on the market.