Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Data and the use of data will become the great divide between marketers producing content and content marketing.

Marketing 185

Marketing Content Marketing Data Social Media 185

PRSay

JANUARY 29, 2019

According to a study published in the Daily Mail , employees are connected to technology at work for an average of 12 hours per day. When Graham joined Amazon Web Services in 2016, there were 10,000 employees. According to SproutSocial research, 49 percent of people read 111 words or less on web pages.

Tourism 121

Tourism Employee Web Travel 121

Contently - Strategy

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? GPT-3 is now the underlying language model for dozens of technology tools. Display expertise.

SEO 93

SEO Strategy Google Engineering 93

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 166

Marketing Employee Content Marketing Training 166

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Content Forecast Calls for Users, Search Engines, Customization, and More. Why: “Content marketers need to be more like meteorologists than fortune tellers. Good morning from Atlanta!

Conference 40

Conference Internal International Leadership 40

PR 20/20

NOVEMBER 30, 2022

So, how can teams pinpoint what went wrong and redirect marketing energy? As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Technology.

Marketing 52

Marketing Technology Internal International 52

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. PR today is about SEO. Everything is measurable and measured.

SEO 204

SEO Analytics Measurement B2B 204

Polaris

DECEMBER 4, 2014

Amy Lockwood is a former marketer who now works in international development. No one likes to stumble across a 404 error on the web. While TED originally began as a conference where technology, entertainment and design converged, it’s now branched out to include music, dancing and art. Content Marketing'

Marketing 220

Marketing Content Marketing Agency Storytelling 220

PR 20/20

OCTOBER 14, 2016

“SEO is no longer just about 200 ranking factors," according to Gianluca Fiorelli , SEO and web marketing consultant. How do we, as content marketers, focus on making our websites these undeniable sources for answers? How RankBrain Changes Content Marketing. This is what we need to keep an eye on.

SEO 40

SEO Content Marketing Strategy How To 40

Presspage

MAY 31, 2023

The Struggle for Brand Narrative Control Several factors contribute to the struggle for brand narrative control, which is a challenge both on a national and international level. Traditional methods of storytelling, such as press releases and media relations, are no longer sufficient in engaging with the audience.

Brand 78

Brand Branding Storytelling Software 78

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Mobile, data and wearable technology. Their sensor technology and ability to communicate will accelerate and magnify the changes we are already seeing. I see three main drivers.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PRSay

SEPTEMBER 10, 2019

In the ideation phase, you’ll want to develop a plan for cross-channel content marketing that will drive exposure and reach your target audience. As content is delivered, PR pros need to be ready for real-time strategy adjustments and know how to measure the success of your content marketing campaign.

Storytelling 107

Storytelling Video Strategy Analytics 107

Sword and the Script

AUGUST 14, 2018

For all those still complaining about search and social, now a decade beyond the advent of the so-called Web 2.0, It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Comment: Content marketers should borrow this hint from reporters in their own work.

Survey 101

Survey Report Media B2B 101

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 78

Marketing Publicity Survey Study 78

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. April 20 - 22, 2020 | San Diego, CA. Social Media Week.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

JANUARY 20, 2018

It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth. This is also an important point because marketing technology is only useful if people actually use it. Other readers liked these related posts: Does Blockchain Really Have Marketing Potential?

Case Study 96

Case Study B2B Study Marketing 96

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Social media statistics from 2020.

Survey 173

Survey Marketing B2B Study 173

PRSay

OCTOBER 10, 2019

Cision is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. For that, you need to put together a tech stack that’s within your team’s budget, while hopefully tapping into the latest and greatest technology has to offer. That testing needs a way to show what’s working and what’s not.

Media 74

Media Storytelling System Technology 74

Sword and the Script

NOVEMBER 12, 2016

Simply stated this in good keeping with proper sales and marketing alignment. The eMarketer report drew from surveys conducted by Pan Communications , the B2B Technology Marketing Community on LinkedIn, and the Atlanta-based demand generation firm, Annuitas. Market Research Mistake: Falling in Love with an Idea.

B2B 114

B2B Marketing How To Survey 114

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s

Marketing 98

Marketing Content Marketing Advertising Advertising 98

Critical Mention

AUGUST 5, 2018

With over 10 years of experience, she has an incredible track record of creating results-driven marketing campaigns for her many clients. Follow her for a fantastic collection of industry articles from around the web. Today, she shares her knowledge on the influencer marketing landscape on Twitter. Sarah Evans. prsarahevans.

Twitter 77

Twitter Radio Social Media Print 77

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

SEPTEMBER 2, 2014

Of all the things that Steve Farnsworth is – a man who counts IBM as a client, a regular on social media power lists , and ubiquity on the web – one that stands out for me is his approach-ability. Steve has long been a believer “content marketing” even before the phrase gained the popularity it has today.

Content Marketing 111

Content Marketing Mobile Google B2B 111

Flack's Revenge

DECEMBER 10, 2015

Some journalism startups aim to breathe fresh life into storytelling, and we might learn a thing or two that has applications for PR and content marketing. NYU, Columbia University and the NYC Media Lab, is a web-based toolkit for the visualization of public data. Please see below for my quick thoughts on each.

Journalism 120

Journalism Local Data Mobile 120

Sword and the Script

APRIL 27, 2019

77% said social media influencers; 67% said internal employees and spokespeople; 65% said journalists; 59% said bloggers; 53% said customers; 53% said external experts; and said 30% celebrities. How do you measure influencer marketing results? 6 Takeaways from a Global Survey on Influencer Marketing by Talkwalker.

Survey 89

Survey Journalism Study Pitching 89

ISEBOX

MARCH 18, 2016

This first installment of a three-part series on automating PR tasks gives you a glimpse into some the top technologies to help you organize tasks, communications and content. Internal Messaging Apps = Effective Internal Communications. Enter public relations automation tools. All prices are per month, per user.

Publicity 70

Publicity Enterprise Analytics Tools 70

The Awards Blog

SEPTEMBER 9, 2019

But with focus and attention, and an eye for the right amount of budget, an awards program can offer benefits both internally and externally for an organization. To make things easier, publish the content on the Web and provide hyperlinks. . Hint: the reviewers or judges might be looking at your submission on a mobile device.)

Case Study 66

Case Study Conference Advertising Advertising 66

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. SocialZoomFactor is a podcast created for business and marketing leaders. to rock your social media and content marketing. Social Media Marketing Podcast. Content Inc. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. It examines the impact of technology and specifically AI on public relations practice. Technology is impacting PR in a variety of ways, including the simplification of tasks; listening and monitoring; and automation.

Analysis 60

Analysis Technology Tools Exercises 60

Sword and the Script

JANUARY 22, 2019

In the late 1990s, he finished school with a degree in Photography and interest in the web. He began learning all he could about websites and interactive tools – and eventually landed a job at a technology start-up. >>> Also see: PR and Content Marketing Insights from the Edelman Trust Barometer.

Brand 77

Brand Branding Banking Consumer 77

Cision

APRIL 18, 2016

I hope that you can find a few features that you didn’t know about and that you can incorporate into your communication or marketing strategies. Content Improvements. If you do content marketing in any capacity, Facebook’s resources for you today are significantly more robust than they were a few weeks ago.

Facebook 0

Facebook Mobile Analytics Advertising 0

PR 20/20

JULY 25, 2017

So we thought it would be helpful to outline the biggest use cases for AI in marketing that we’re seeing right now. This isn’t a comprehensive list of what AI can do, but it is a guide to what we think marketers ought to be doing with AI. Internal reports are a pain. Improve Content Marketing.

Marketing 41

Marketing System Analysis Analytics 41

Sword and the Script

MAY 23, 2017

While there are some new PR technologies emerging that are beginning to look at link data, it’s pretty hard to match what the SEO vendors have been improving for years. As such, I’ve written this review from the perspective of its usefulness to a PR and for those that may not be search marketing experts.

SEO 64

SEO Tools Engineering Web 64

Sword and the Script

FEBRUARY 11, 2017

Graphic used with permission from The Marketing Companion, a podcast with a co-host employed by Edison Research; see link nearby. 1) Marketing Audibles for Audio Search. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 Here we go…. The company has raised a total of $66.3

Trends 60

Trends Media Report Technology 60

Buzzstream

DECEMBER 17, 2020

For ideation, the ‘Content’ section (found in the top bar) shines through and is an essential piece of kit for those for whom ideation forms a significant part of their role. The tool will then show you a word cloud with other terms surrounding the subject, in addition to suggested insights and content ideas.

Digital PR 161

Digital PR Tools Pitching Film 161