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Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

Also: Many consumers won’t feel comfortable traveling for nearly another year, Instagram attempts to lure TikTok creators to its new service, a social media pun, and more. SOCIAL BUZZ. You can view the entire report and infographic here. SOCIAL BUZZ.

15 crucial content marketing resources and tools

PR Daily

Whether your team needs help with web design, SEO, social media or video production, this list is bursting at the seams with helpful digital assets. Today, when it comes to content marketing, there really is an app for that—no matter what sort of communication task lies before you. Here are 15 invaluable tools for content marketers: 1. Ahrefs can help content marketing teams construct a roadmap to achieve impressive SEO results.

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How to build your social media content calendar

PR Daily

How often should you post content to your social media channels, and what should that content look like? PR pros agree that social media is vital to their work. Your social media channels are a crucial part of your content distribution strategy and an important way to stay connected to your consumer base. It starts with a social media editorial calendar. The community drives what kinds of content we post,” says O’Looney.

The 7 Worst Mistakes You Can Make in B2B Content Marketing

B2B PR Sense

In B2B content marketing, we’ve almost seen it all: The success when people get it right. The mistakes that cause content to crash and burn. Some of these mistakes are old timers -- others are newbies as the B2B marketing industry has evolved. We've created a comprehensive list tthat will help you ace content marketing. 7 Mistakes That Harm B2B Content Marketing Success. Handpicked Related Content. Infographics.

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The Top 50 Social Media Influencers on Twitter

Cision

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. For content generation and syndication. Every year, Cision creates a list of the top 50 social media influencers on Twitter. Contributed: Four ways social can get out of the silo and truly integrate. Digital Marketing Agency.

Infographic: Content marketing from A to Z

PR Daily

Content might be king, but without a robust strategy, yours won’t wear the crown for long. Content creation starts as an easy investment, a few blog posts and a new page on your website. As social media platforms monkey with their algorithms, new avenues for reaching customers will appear (and disappear) every day. Savvy marketers know that they should cast a wide net to, perhaps, get lucky and go viral. A new infographic.

Tap into infographics’ viral power in 2017

PR Daily

Did you know infographics are shared 3X more than any other content? Even more impressive: They can increase your content marketing profits by as much as 12%. Cool Infographics” author Randy Krum offers these fast tips to help you add visuals and infographics to your content mix: 1) Visualize your data. Audiences want infographics to be quick and easy to read.

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Infographic: What content do users love to share on social media?

PR Daily

Getting users to share your creations is the elusive end goal for all content marketers. Knowing what content you should be creating—and on which channels to share these pieces—will unlock the secret to viral success. What content are they looking for and what compels them to share what they read? breaks down the science of social media sharing in an infographic. that can help you craft content that earns more exposure.

Infographic: How to create content that will last

PR Daily

It’s great when your blog post, video or infographic gains rapid recognition online, but you’ll achieve sustained success if it isn’t solely focused on a fleeting topic. Crafting a post that takes off organically and remains relevant for years is a content creator’s dream. Evergreen content works wonders for your SEO strategy and helps build your credibility as an authority on a topic or in an industry. FREE DOWNLOAD: How to create content that converts leads into sales ].

Announcing PR Daily's 2017 Content Marketing Awards finalists

PR Daily

Creating content that resonates with your audience is a gateway to increasing followers, influencing purchasing behavior, finding talented employees and so much more. PR Daily’s 2017 Content Marketing Awards aimed to find organizations with big marketing goals and successful content. This year’s applicants include restaurants, health care organizations, financial institutions, tech giants, influencer marketing firms and more. CONTENT MARKETING ASSETS.

Five ways your content marketing might win recognition

PR Daily

We want to know how your content marketing showed its strength. There’s one sure way to find out: Enter Ragan’s 2015 Content Marketing Awards. Below we list five scenarios of how your entry might win one of the categories in our 2015 Content Marketing Awards. Your marketing strategy sparked global interest. Did companies around the world look to you to set new standards for content marketing?

Disney reorganizes to focus on streaming, Facebook bans Holocaust denials, and Barbie speaks out about racism

PR Daily

Also: Steak-umm says brands aren’t cool on Twitter, a startup launches an anti-advertising campaign on TikTok, crucial pillars of marketing success, and more. You’d be wise to consider that in your content strategies as you look to the future. SOCIAL BUZZ. SOCIAL BUZZ.

5 cheap ways to pump up your content marketing

PR Daily

Everyone is talking about how content is king and how one needs to produce a lot of it to succeed online, but not many businesses actually see real results from their content efforts. The majority of online businesses invest in content marketing simply because their competitors do so or because they have been told they need to. Content marketing often lacks a plan, or any type of a strategy behind it. Content builds trust and loyalty.

5 ways your content marketing might win recognition

PR Daily

We want to know how your content marketing showed its strength. Enter Ragan’s 2015 Content Marketing Awards. Here are five scenarios where your entry might win one of the categories in our 2015 Content Marketing Awards. Your marketing strategy sparked global interest. Did companies around the world look to you to set new standards for content marketing? The integration of mobile into your online marketing.

Social Media Marketing for Complete Beginners

ReimaginePR

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? It all starts with an intentional strategy for existing and interacting on social media. Here’s a handy social media marketing checklist. Sprout Social. Be Social.

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. 5) Marketers will slow down.

Social Sharing Fills Different Needs than Search; Unscripted Marketing

Sword and the Script

Sometimes contrast is better than comparison because it advances our understanding of marketing and communication channels. Contrast clarifies the motivational differences between search and social. We search for content that is useful. We share content that is interesting or entertaining. Search is a form of a question…which is why answering customer questions is a sound strategy for content marketing. 1) The Science of Viral Content.

PR Daily top stories of 2019: Nos. 1–10

PR Daily

Tesla responds to viral video of exploding car with video of its own. Social media do’s and don’ts for 2019. 7 social media trends to watch out for before 2020 hits. 5 social media trends to watch in 2019. Infographic: Email design trends that will dominate 2019. Content Marketing Crisis Communications PR Industry Social Media Storytelling Writing & Editing

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McDonald’s takes hit on chief’s ouster, National Sandwich Day marketing messages, and Blizzard’s apology to fans

PR Daily

Also: Influencer marketing’s effectiveness by generation, Arby’s pop-up sandwich store, Airbnb responds after tragic house party deaths, and more. Here are today’s top stories: Marketers serve up tweets on #NationalSandwichDay. Jimmy John’s also played off the viral sandwich’s fame with its tweet: Celebrate #NationalSandwichDay with the best fried chicken sandwich around. Again, it’s not about the content of Blitzchung’s message.

Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

PR Daily

Also: 25 years of banner ads, CIOs’ crucial role, Chipotle ballyhoos burritos on TikTok, and your top content priorities for 2020. Given the sea of content and branded messages bombarding consumers’ attention, marketers must be even more innovative with their tactics. This is especially important as chief marketing officer roles are rolled into executive communications positions, putting PR pros in charge of finding ways to break through the noise. SOCIAL BUZZ.

McDonald’s Portugal apologizes for Halloween gaffe, Chick-fil-A flubs National Sandwich Day promo, and AA flight attendants speak out

PR Daily

Also: CMOs to broaden their roles in 2020, Georgia Tech’s social media viral hit, Molson Coors plans a rebranding and staff cuts, and more. CNN Travel reported : In a statement, McDonald’s Portugal said it had developed a “local market activation for a small number of its restaurants in Portugal” — attempting to celebrate Halloween, not “to upset or insult anyone in any way.” SOCIAL BUZZ.

Infographic: The best words to grab audience attention online

PR Daily

Wondering whether your content could go viral? Here are some words that indicate your blog post or social media share is destined for greatness. Content might be king, but a well-written headline can be the crown jewel of your online marketing. Whether you are posting industry insights on your own website or newsroom or using your owned media to drive traffic on social media, your words matter. Marketing Writing & Editing

T-Mobile and Sprint celebrate merger approval, Netflix reigns according to Nielsen data, and NASA debunks viral #broomchallenge

PR Daily

Good morning, PR pros: Though most organizations are ramping up their PR, marketing and social media campaigns with messages of love in advance of Valentine’s Day on Friday, San Antonio Zoo took a different route. Tweets by T-Mobile and Sprint are also shown, along with infographics that visually display the companies’ key messaging: Image courtesy of T-Mobile. FREE DOWNLOAD: How to create content that converts leads into sales ]. SOCIAL BUZZ.

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Optimizing your op-ed, Instagram eyes TikTok-like videos, and Canada’s PM apologizes for ‘brownface’ photo

PR Daily

Good morning PR pros: The Fed is injecting more cash into markets, its third straight daily injection intended to revive an economy weighed down by global trade fears. Communicators are responsible for explaining complex market moves and allaying stakeholder fears about a possible market downturn. According to a new study from Pinkston , the op-ed has undergone radical transformations as the media landscape has shifted.

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Papa John’s new chief claims ‘most loved pizza,’ SC Johnson protects its tagline, and Lowe’s exec apologizes for racist remarks

PR Daily

Also: Yelp offers personalized results, Ogilvy and Medela’s award-winning influencer campaign, a ‘crappy’ social media post, and a gender gap on Facebook. Yahoo Finance reported : Lynch is credited with creating the “We Have the Meats” marketing campaign that has helped power a long stretch of sales growth for Inspire Brands-owned Arby’s. “It Related reading: J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’.

Announcing PR Daily’s 2019 Digital PR & Social Media Awards finalists

PR Daily

The digital landscape is constantly changing, and it’s overcrowded with content. The impressive finalists for our Digital Marketing & Social Media Awards checked all the boxes. DIGITAL & SOCIAL MEDIA ACTIVITY. Stony Brook News Website, Stony Brook University Office of Communications and Marketing. The Flack Pack PR podcast, Washington Media Group. Inside the Media Minds Podcast, W2 Communications. Email Marketing Campaign.

How to get more PR value from surveys

PR Daily

By having proprietary data to share, you can find media coverage that would have been elusive otherwise. We are in a media climate where demand is high for powerful stories that are corroborated by data. The good news for marketers is that technology has made it immensely simple to generate your own research. 2. Create an infographic. Your infographic can form as one of the tools in your media outreach arsenal. 4. Begin your media outreach.

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A Step-By-Step Guide on How To Create Your Own Social Media Quiz

PR 20/20

JP is the Content Marketing Director & Audio/Visual Technician/Engineer of Interact , a place for creating entertaining and engaging quizzes that generate email leads. The secret has to be with the kind of content they’re producing, obviously. But what exactly is that content, and what makes it perform so well time and time again? We’ve got your standard blog posts, ebooks, infographics and videos, but even those types of content can only go so far.

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Why and how communicators should create infographics

PR Daily

Together with the predicted rise of content marketing, it''s likely that during the next couple of years we''ll witness a growing interest in brand infographics. Infographics are a smart content feature. How can you create great infographics that will captivate your audience and clearly communicate your brand message? Here''s my guide to making the most from this innovative medium: Choosing the right content. RELATED: Become a visual content ninja!

10 Types of Content That Drive Demand & Boost Engagement

Cision

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. To exceed your content benchmarks, you must promote your content beyond your owned channels (email, social, website, etc.). Infographics.

3 Steps to Equip Your Company Blog for the Road Ahead

Cision

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. Then, fulfill that promise in your content.

Beyond the Word: Why Visual Content Matters in Communications

Cision

The numbers don’t lie when it comes to visual content in communications. Do a quick Google search and you’ll find plethora of other statistics illustrating that visual content beats out text every time. The phenomenon raises an important question for marketers and PR professionals: Are your viewers averse to reading or is there something more to the attraction of imagery? Featured Trends content marketing visual content

J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’. Facebook’s leader addressed the rising social media star in an internal forum that was leaked to The Verge. With social media video, that means using pop culture to flavor specific messages for your audience. Infographic: How to get your message out on TikTok.

H&M to close 250 stores, POTUS shares COVID-19 diagnosis on Twitter, and Ford CEO replaces CFO on first day

PR Daily

Also: A cheat sheet to creating a marketing budget, Casey’s General Store gets a new look and name, Reddit partners with Newswhip, and more. The company reported that half of all chief marketing officers don’t understand how their budgets are invested. SOCIAL BUZZ.

Content Marketing Is So Last Year

Flatiron Communications

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior. Yes, that’s where more and more consumers sate their media appetites these days. Even social media’s B-listers are getting work.

Accelerated PR For Startups

Doctor Spin

In Stage 1 we will concentrate on the Surround Effect and the Viral Loop. After all, it’s what you do every day that will determine your PR success, not aggressive marketing activities every once in a while. In Stage 3 we will concentrate on Content Themes and Set And Forget. Content upgrade: Download a presentation (PDF) that you can use for a 1-2 hour Surround Effect workshop with your startup team. Attracting traffic through content marketing.

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Juul reputation’s up in smoke, kid-focused videos get 3X the YouTube views, and many PR pros are introverts

PR Daily

Why you should care: Engaging in unethical PR and marketing behaviors will come back to haunt your organization’s reputation. Related reading: Juul quits social media and restricts flavors ahead of FDA action. The finding underlines the platform’s struggles to police content , especially considering the staggering amount uploaded daily. Related reading: 10 free tools for creating infographics, images and more. SOCIAL BUZZ.

SHIFT Archives: The Best of Q2 2015

Shift Communications

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Our top posts from the second quarter of 2015 focused on same-day content promotion, Game of Thrones, and expanding your skill set. Let’s take a look: How To Use Google Analytics for Same-Day Content Promotion.

Symphony of Gates and a Healthy Debate Over Gated Content

Sword and the Script

It’s a question as old as the web – should you gate your content? It appears that most marketers do and reported gating “ 80% of their major content marketing assets ” according to a survey vetted by MarketingProfs. The same study points out there’s some contentinfographics for example – is rarely gated. It depends on the goals across the content marketing spectrum – is the content intended to attract, convert or retain customers?

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Tasteless PR tactics after the Gilroy shooting, top PR tools, and Google honors ADA with giveaway

PR Daily

Good morning, PR pros: A viral Twitter thread is making the rounds online as people share their favorite mashups from creator Lewis Wake. Instead, it’s best to “go dark” on social media after a national or global crisis, so your organization doesn’t appear insensitive. Related reading: Organizations post remembrances on social media for 9/11. RELATED: Share the content that captivated audiences ]. Infographic: How to protect your online reputation.