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How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Data-driven PR drives marketing engagement.

Announcing PR Daily’s Content Marketing Awards finalists

PR Daily

The finalists in PR Daily’s Content Marketing Awards know that compelling content can capture the attention of busy audiences. Content Marketing for the Purpose of: Brand Awareness. The Call Tracking Study Guide for Marketers, Invoca. Audio Storytelling.

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PR Trends: How to Empower Your PR with SEO

B2B PR Sense

Today we're going to focus on one trend that works quite well with digital public relations , yet is often neglected -- SEO. SEO, or search engine optimization, is the practice of improving traffic to your website content through such search engines as Google or Bing.

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How to Unite B2B PR and Content Marketing for Powerful Results

B2B PR Sense

But what about two seemingly different teams, such as B2B PR and content marketing ? Recently there have been a variety of strong opinions circulating about PR and content marketing. Some believe that PR and content marketing are different strategies, and don’t mix well.

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How PR pros invented content marketing

PR Daily

That was the advent of content marketing. Many years and lots of technology upgrades later, content marketing and public relations seem to have drifted apart, taking on identities of their own. Why, through content, of course. Content marketing vs. public relations.

Infographic: How to amplify your content’s power

PR Daily

Is your content helping to drive the bottom line, or are your messages getting lost in the digital noise? Content has been king for a while, but many marketers are still unsure about the best way to execute a campaign. Have a documented strategy for creating and sharing content.

Infographic: Don’t be fooled by these SEO myths

PR Daily

Digital marketers can employ many tactics to boost their organic search ranking. Adding relevant keywords, offering content that encourages sharing and guest posting to earn backlinks are a few of the many ways to improve your organic search position and increase leads and conversions.

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Infographic: 10 ideas for stellar marketing videos

PR Daily

It can be exhausting to create all the content for a robust social media presence, much less staying on top of SEO. Content marketing can be expensive, and your strategy won’t see immediate returns. For PR pros, content—especially video—is still king.

Infographic: 7 common blog errors to avoid

PR Daily

Blog content is essential for building SEO, developing your reputation within the industry and educating new customers. Are you wearing yourself out trying to publish new content every day? The infographic lists six other mistakes that keen bloggers should be careful to avoid.

Infographic: The formula for a perfect explainer video

PR Daily

By addressing that need with an explainer video, you can help increase your SEO and establish your organization as an industry leader. RELATED: Join us for our Brand Storytelling Conference at Disneyland. ].

A Marketing to Media Translation Dictionary For Journalists Turned Content Marketers

Contently - Strategy

In the marketing world, professionals tend to glom onto useful marketing buzzwords as a shared language, and those terms can actually prove useful to professionals in adjacent industries. Content marketers never make content for content’s sake.

Infographic: Digital channels that deliver the highest ROI

PR Daily

Email marketing is alive and well, but don’t skimp on SEO or forget to make paid search a priority. Consult this guide to find out which avenues are beneficial for marketers. RELATED: Join us for our Brand Storytelling Conference at Disneyland. ].

Ready to craft a content strategy? Answer these questions first

PR Daily

Crafting a successful content strategy requires a comprehensive approach that’s flexible enough to adapt to your evolving needs. If you’re just starting out (or reworking your content strategy entirely), answer the questions below with your team: 1. Existing content insights.

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 5) Marketers will slow down.

Infographic: Google’s top 100 keywords

PR Daily

eywords are the kings and queens of the SEO chess match. RELATED: Join us in San Jose for the Brand Storytelling & Content Marketing Conference at Intel. ]. Siege Media has compiled a handy infographic that lists Google’s top 100 (non-branded) U.S.-searched

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11 tactics to repurpose original podcasts and videos

PR Daily

Non-text content is surging in popularity, but that doesn’t preclude you from extracting key nuggets for blog posts, nor even cross-pollinating your audio and visual projects. So, once you’ve got audio or video content, how can you repurpose it to derive even more value? “A

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How the Explainer Changed Digital Media Forever

Contently - Strategy

If your preferences skew a bit more modern, you could take your question to an outlet like Vox, which specializes in SEO-friendly explainers. ” He described the Vox mission to The Content Strategist and other reporters at a recent press event.

6 Rules of Thumb for Successful Brand Publishing

Waxing UnLyrical

Now, they have the luxury of reaching out to their audiences directly… through content storytelling. In order to be effective, brand content must be mapped to business objectives and be appealing. People respond to content that is: Sharable.

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PRSA LA State of the State of PR

The Proactive Report

The theme this year was “How Content is Evolving to Tell Our Stories.” Robert Rose, Chief Strategy Officer, Content Marketing Institute. The same principles apply to content. This social media strategy template might be helpful when planning your content.

10 Free (or Cheap) Tools that Deliver Extraordinary Results for Content Development

Ishmael's Corner

Contrary to popular belief, content is not king. Compelling content is king; i.e., content that offers fresh insights or educates or informs in a way for easy consumption. As discussed in previous posts, most B2B content falls into the dreadful content bucket.

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Statistics to drive your marketing campaigns

PR Daily

Content marketing, SEO, social media, email marketing and pay-per-click efforts are all elements on the modern marketer’s tool belt. Before you know it, you’ve turned your overall business goals into solid marketing tactics.

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What Are the Best Practices in B2B Public Relations That Will Drive Success?

B2B PR Sense

Content Optimization. Influencer Marketing. Storytelling. This could be anything from media relations, to content marketing, to social media, to awards, to speaking engagements, to get the idea. Educate Your Audience with High Quality Content. Your goal should be to craft blog posts and other content that will answer every possible question your readers could have. Your content formats could include: Blog posts. Infographics.

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Vendors find target audiences at Ragan Events

PR Daily

But why would a social-media, email-marketing, data-visualization, content-marketing, video-developer, intranet-software, digital-signage or SEM-SEO vendor care? Take a look at Ragan’s list of forthcoming events: Content Marketing Summit at LinkedIn.

Searching for Marketing Inspiration? Check out these 55+ Inbound Marketing Resources [UPDATED]

PR 20/20

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success.

Ernst & Young slammed for sexist seminar, musicians protest Amazon’s ICE ties, and content creators tap into the customer journey

PR Daily

Ernst & Young has vociferously defended the seminar content. In new research from the Content Marketing Institute, content marketers shared what habits and tactics helped them become more successful with their creation efforts. 1 content priority for next year?

11 Must-Have Roles on the Inbound Marketing Dream Team

PR 20/20

Newhouse School of Public Communications as well as Marketing Management in the Martin J. New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before. The A Players on Every Inbound Marketing Team. The SEO Pro.

10 Types of Content That Drive Demand & Boost Engagement

Beyond PR

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. Brands who blog have more indexed web pages, which boosts SEO. Infographics.

Do ad blockers promote PR strategies’ importance?

PR Daily

The diversion of billions of dollars by marketers from traditional ads into digital ads? Three news items suggest marketers have spurned traditional advertising and embraced engagement by PR and content marketing: 1. Can we stop using the term advertising, which is based on this model of polluting (content),” railed Jakeman, contemptuous of the advertising on YouTube videos. “I RELATED: Give your budget a break with content curation and storytelling. ].

10 Must-Have Roles on the Inbound Marketing Dream Team

PR 20/20

Newhouse School of Public Communications as well as Marketing Management in the Martin J. New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before. The A Players on Every Inbound Marketing Team. The SEO Pro.

18 ways to write better business copy

PR Daily

Ogilvy was working mostly with print ads, but headlines are still crucial for web content, blogs, landing pages and other marketing collateral. You can hawk your own wares until you’re blue in the face, but neutral third parties always carry more marketing weight.