Remove Content Marketing Remove Infographics Remove Media Relations Remove Storytelling

5 keys to successful media relations right now

PR Daily

The news media landscape remains in a state of flux, with the specter of COVID-19 still dominating coverage. RELATED: Learn how to plan and execute the communications needs that comprise the "next" normal ]. Think of your media relationships like you would your friendships.

Why and how to embrace multimedia storytelling

PR Daily

If a picture is worth a thousand words, why aren’t you using them to get your message essential media coverage? Storytelling is also a growing trend within the communications discipline. In our Future of the PR Pro Report , 73% said storytelling was the No.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Infographic: 8 keys to rediscover your writing magic

PR Daily

RELATED: Earn recognition for your incredible comms efforts ]. If you’d like breath of fresh, hopeful air, Henneke Duistermaat of Enchanting Marketing has illustrated a wonderfully encouraging infographic. Read the rest of the infographic on Enchanting Marketing.

How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

No one should underestimate the power of data for storytelling. What we call a “data bureau” – the ongoing release of fresh and relevant information as part of a B2B PR program – can generate strong media interest in the absence of hard news. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Data-driven stories support truth in media.

Infographic: Tips for creating ‘big rock content’

PR Daily

How do you ensure your content strategy will create something your audience can’t ignore? When building a content strategy, it’s important to start with something big. Your big idea—whether it’s research, entertainment or something that combines the two—should be striking enough to grab immediate audience attention and continue to draw eyeballs as you repurpose the content over time. FREE DOWNLOAD: How to create content that converts leads into sales ].

How PR pros invented content marketing

PR Daily

That was the advent of content marketing. Many years and lots of technology upgrades later, content marketing and public relations seem to have drifted apart, taking on identities of their own. However, a great public relations practitioner knows content marketing like the back of their hand. Why, through content, of course. Content marketing vs. public relations. Five examples of content marketing.

AOC nabs third-largest Twitch stream ever, Amazon allows employees to WFH until June 2021, and Cathway Pacific cuts 8,500 jobs

PR Daily

Snapchat might not be brand managers’ social media darling, but don’t count it out. Are you using Snapchat in your social media and content strategies? You can view thee entire infographic here.

Disney reorganizes to focus on streaming, Facebook bans Holocaust denials, and Barbie speaks out about racism

PR Daily

Also: Steak-umm says brands aren’t cool on Twitter, a startup launches an anti-advertising campaign on TikTok, crucial pillars of marketing success, and more. You’d be wise to consider that in your content strategies as you look to the future. Image courtesy of B2B Marketing.

Microsoft announces permanent hybrid workforce, British Airways’ chief steps down, and how far in to the future PR pros are planning

PR Daily

Also: NFL Network suspends sportswriter for social media ad, crucial SEO tips for success, Oreo shows off LGBTQ+ flag colors with its iconic cookies, and more. If you don’t have a social media policy as well as guidance for employee posting, now’s the time to create those assets.

Kicking Ass With Multimedia Content Marketing

ISEBOX

The Rise of Videos, Images and Content in Media Relations. These days, we hardly notice how much we are surrounded by multimedia content. Videos, photos, infographics, charts…they are everywhere. Social media, email blasts, blogs, traditional media (duh, obviously). As marketers, we tend to notice quality business-oriented multimedia content when it’s time for us to try and tell our company’s story. Is your multimedia content unique

Fisher-Price toys inspired by COVID-19’s WFH, the world’s last Blockbuster is on Airbnb, and Dunkin’ debuts fall menu early

PR Daily

Also: A social media platform size guide, Disney cuts ‘Fox’ from its television studios in rebrand, your most hated jargon, and more. Why it’s important: Playing off current trends and holidays has long been a PR and marketing practice, but take care when you reference COVID-19.

Snapchat’s redesign keys on UX, Mobile World Congress is canceled, and how one’s economic assessment skews by party

PR Daily

However, in a time of political divide and high emotions around the world, PR and marketing pros should anticipate criticism and prepare to address it, whenever they share potentially controversial messages. Unilever changes youth-focused marketing policies. Unilever’s move to implement these measures will probably garner it positive PR, as well as prepare the company in case marketing regulations are put in place.

The Motion Picture Academy touts ‘Best Picture’ inclusion standards, Netflix eyes a return to the office, and Mattel debuts ‘Dia de Muertos’ Barbie

PR Daily

Also: Microsoft Outlook asks for top email hacks, infographics and articles top content formats for marketing agencies, Uber pledges to go entirely electric by 2030, and more. Consider asking your social media followers how they use your product and for their insights.

Film 96

Audi pulls ‘insensitive’ ad, Disney+ to release ‘Mulan’ and Instagram rolls out ‘Reels’

PR Daily

Also: Publicis Groupe axes exec for controversial COVID-19 comments, Walmart debuts drive-in movie nights, how you can restart your marketing during the pandemic, and more. You can view the entire infographic here. How are you adjusting your content and marketing campaigns?

McDonald’s to require masks, Everlane addresses claims of racism and toxic culture, and Microsoft teams up with NBA on virtual fan experience

PR Daily

Red Robin’s social media team turned to charts when persuading consumers to order: Stay in or go out? The flowchart and Venn diagram are just two ways you can offer marketing messages in more fun and shareable ways.

Washington Football Team hires first Black president, Cartoon Network drops actor over social media posts, and pepperoni is latest COVID-19 shortage

PR Daily

Wright will be responsible for leading the organization’s business divisions, including operations, finance, sales, and marketing. Don’t forget to update your social media images as well. The Wall Street Journal reported : The successful stock-market debut of DraftKings Inc.

Country Time bails out lemonade stands, Headspace offers first Snapchat ‘Mini,’ and KFC prepares for 3D-printed chicken

PR Daily

However, you don’t have to produce an official ad to relate to your audience. Ask your online community to share their new hobbies, or create simple graphics and messages that speak to relatable moments to increase engagement.

Ben & Jerrys, Eddie Bauer join Facebook boycott, Google employees urge company to stop selling to police, and GNC might close 1,200 locations

PR Daily

Also: Google reveals rising search trends for small business support, a social media manager’s relatable frustration over current crises, WFH risks to avoid, and more. Hello, communicators: Nikki Sunstrum, director of social media and public engagement for the office of the vice president for communications at the University of Michigan, recently tweeted a relatable moment of frustration for social media managers amid current crises: Welcome to Social Media in 2020.

Businesses close for global climate protests, Facebook’s new ad formats, and major brand communicators offer storytelling lessons

PR Daily

Also: Instagram cracks down on weight-loss ads, Facebook announces new content oversight board, clever protest signs circulate on social media, and more. The social media giant is making three main changes to its digital ad offering. This means marketers and communicators will have new ways to engage consumers on their channels. Related reading: Study: Social media ads increasingly less popular among viewers. 4 tips to boost reach with social media ads.

Instagram’s sagging engagement, LinkedIn’s new marketing tools, and Google’s revamped news section

PR Daily

Many social media users panicked—did you?—but Related reading: Instagram enables marketers to boost influencers’ sponsored content. Many companies are challenging Amazon’s Prime Day with deals and campaigns of their own, but eBay took a sassy tack with a video called “Honest Alexa”: LinkedIn offers marketing optimization tools. The social media platform recently announced beefed-up features to its advertising offering, Campaign Manager.

How to Unite B2B PR and Content Marketing for Powerful Results

OpenText Information Management

But what about two seemingly different teams, such as B2B PR and content marketing ? Recently there have been a variety of strong opinions circulating about PR and content marketing. Some believe that PR and content marketing are different strategies, and don’t mix well. According to these individuals, you should either have PR or content marketing -- not both. What is Public Relations? Media relations. Social media.

B2B 60

Robinhood scrambles after outage; Amazon, Walmart fight COVID-19 price hikes and bogus info; and it’s National Grammar Day

PR Daily

The factors included, among others, highly volatile and historic market conditions; record volume; and record account sign-ups. Check out the infographic for more. RELATED: Deliver powerful leadership messaging in a digital landscape ]. What’s the career path of a social media communicator? You can participate by sharing your views about social media’s function and future. Note that many she suggested are measurement related.).

Snap says ‘sorry’ for Juneteenth filter, AMC to require face coverings after all, and Patagonia joins Facebook boycott

PR Daily

As you create content and messages for a “return to normal,” consider ways you can infuse your messages with creativity where appropriate, such as infographics, poems or other content formats. The social media app issued both internal and external mea culpas after backlash over its Juneteenth Lens promptly grew: We deeply apologize for the offensive Juneteenth Lens. RELATED: Learn innovative strategies to ensure your content is resonating with audiences ].

Target, others to close for Easter Sunday, Home Depot stops selling N95 masks, and AdCouncil’s #AloneTogether PSAs

PR Daily

Also: FTC issues a scam Bingo game, marketers say data analysis is needed—not more numbers, Lowe’s shares quarantine-friendly activities, and more. Here’s what Valerie Barker Waller, chief marketing officer and senior vice president for Y-USA, had to say about the campaign in a conversation with PR Daily Editor Ted Kitterman. A Twitter survey conducted by The Harris Poll underlined the importance of understanding social data and using it to power PR and marketing campaigns.

Google, Facebook and Microsoft extend WFH dates, Wendy’s offers online scavenger hunt, and Microsoft seeks more inclusive language

PR Daily

Also: Consumer content consumption trends during COVID-19, TSA embraces humor to share information and updates, take our survey, and more. In a blog post, Microsoft wrote : The new tools are available through Editor in Word, Editor in Outlook and a new Editor in the browser extension, which will allow users to catch mistakes and write more confidently when crafting social media posts or communicating elsewhere on the web.

Hulu, Netflix and the BBC pull content with blackface, WestJet and Universal Orlando announce layoffs, and Caesars offers cash to wear face masks

PR Daily

Also: How not to respond to a rejected media request, Facebook Live viewership increased 50% since January, adopting social justice initiatives, and more. Dean, assistant professor of biostatistics at the University of Florida, shared a response she received from a journalist after turning down a media request: Do male scientists get scolded for politely declining media requests? RELATED: Learn innovative strategies to ensure your content is resonating with audiences ].

Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

Also: Many consumers won’t feel comfortable traveling for nearly another year, Instagram attempts to lure TikTok creators to its new service, a social media pun, and more. You can view the entire report and infographic here.

NYT shakes up Opinion staff, journalists ready to travel, and black business leaders demand better crisis response

PR Daily

Newspaper employees circulated criticism via a Slack channel and an open letter, along with social media posts that claimed the op-ed endangered the lives of NYT employees. To see all the insights, see the infographic below. RELATED: Tune in June 18-19 for our Social Media & Digital Communications Virtual Conference ]. CrossFit CEO Greg Glassman has apologized for the social media posts, but the reputational damage may already have been done.

Starbucks’ plan for ‘new normal,’ Layoffs at Boeing, Lyft and Norwegian Cruise Line, and SEO tips during COVID-19

PR Daily

As you respond to questions and concerns, remember that not all content has to be lengthy or complicated. Starbucks’ social media team shared its press release detailing its COVID-19 reponse, which it paired with a graphic that said, “We miss you, too.”. FREE DOWNLOAD: How to create content that converts leads into sales ]. How is your brand joining or avoiding the trend of nostalgic content during the COVID-19 crisis?

SEO 71

McDonald’s takes hit on chief’s ouster, National Sandwich Day marketing messages, and Blizzard’s apology to fans

PR Daily

Also: Influencer marketing’s effectiveness by generation, Arby’s pop-up sandwich store, Airbnb responds after tragic house party deaths, and more. Here are today’s top stories: Marketers serve up tweets on #NationalSandwichDay. Marketers who weren’t crowing about chicken took to Twitter to showcase examples of sandwiches within their brands. Related reading: One in five journalists lives in NYC, LA or DC. Infographic: The benefits of purpose-driven marketing.

J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

Related reading: Dilemma for nonprofits: Museums spurn cash from family tied to opioids. Facebook’s leader addressed the rising social media star in an internal forum that was leaked to The Verge. With social media video, that means using pop culture to flavor specific messages for your audience. Related reading: What PR pros should know about the growing TikTok platform. Infographic: How to get your message out on TikTok.

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. 5) Marketers will slow down.

Google’s Mother’s Day salute, Souplantation permanently closes, and only 4% of consumers demand a halt in advertising

PR Daily

Hello, communicators: HBO’s social media team started the week with a writing challenge based on its dark comedy show, “Run”: Kicking off week-long #RUNHBO #WritingChallenge with a question from showrunner @JonesDryWrite : Is there one person from your past who could just knock on your door right now, and say, “Come with me”, and you’d go? It’s a fun way to encourage engagement with social media users without shouting PR or marketing messages.

Bstroy’s bullet-riddled hoodies spark backlash, Gen Z stresses out over news and social media, and Tinder wraps original series

PR Daily

The streaming wars are heating up as companies vie for attention and content, revealing that your organization’s most valuable asset is its ability to hold a consumer’s attention. Share your content plans with the hashtag #MorningScoop. ” Why it matters: Being edgy can help you win over an audience or make a splash, but in today’s social media climate, not all publicity is good publicity. Related reading: Prada pulls ‘blackface’ figures after backlash.

WeWork IPO debacle dings JP Morgan, Nike’s digital strategy pays dividends, and CEOs who speak out get a reputation boost

PR Daily

Vaping has come under increased scrutiny in light of nine vaping-related deaths nationwide, and critics say Juul’s marketing wrongly depicts its products as a safe alternative to cigarettes. Related reading: Walmart pushes back on gender bias claims, digital marketing is rising, and WeWork’s CEO apologizes for IPO debacle. Google ordered to let employees speak out, how PR pros feel about the future of influencer marketing, and WeWork loses comms chief before IPO.

Fans swarm the web to save Spider-Man, SFO and Hasbro are getting rid of plastic, and more online fans equals less engagement

PR Daily

Good morning, PR pros: Social media users were buzzing yesterday as Disney’s Marvel Studios deal with Sony Pictures crumbled, kicking Spider-Man out of the Marvel Cinematic Universe. Related reading: Facebook fights fake news, Pepsi ditches plastic and Taco Bell offers paradise. That’s what a study from Influencer Marketing Hub discovered for its 2019 Benchmark Report. Social media users with smaller, niche followings have a much deeper connection to their audience.

Web 83

Air Canada lays off 5,100 as Domino’s prepares to hire 10K, Facebook grapples with deleting misinformation, and studios release films early

PR Daily

Also: Josh Gad’s storytelling efforts, an infographic for savvy information consumption, how to pitch during COVID-19, Google Trends data, and more. The feel-good effort shows the power of storytelling. PRSA and PRSA Health Academy recently created an infographic to help stop the spread of misinformation during the pandemic, and it’s “1,2,3” outline can be a helpful way to organize your crisis communications: Infographic courtesy of PRSA and PRSA Health Academy.

Film 71

KFC ‘seasoned tickets’ sell out, Malibu Barbie as an Airbnb host, and the beer wars slosh on

PR Daily

Experian’s media relations secrets, interactions on Facebook and Instagram remain steady, and more. Good morning, PR pros: A partnership promising to deliver chicken wings also delivered PR and marketing success. Make sure it’s exclusive and tempting to share across social media platforms, too. Related reading: Dior’s China dustup, Dunkin’s CMO departs, and Vatican introduces a digital rosary. Infographic: How to improve the customer experience.

Papa John’s new chief claims ‘most loved pizza,’ SC Johnson protects its tagline, and Lowe’s exec apologizes for racist remarks

PR Daily

Also: Yelp offers personalized results, Ogilvy and Medela’s award-winning influencer campaign, a ‘crappy’ social media post, and a gender gap on Facebook. Yahoo Finance reported : Lynch is credited with creating the “We Have the Meats” marketing campaign that has helped power a long stretch of sales growth for Inspire Brands-owned Arby’s. “It Related reading: J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’.

PR’s New Media Model

Cision

PR no longer is a press release or media relations business. We use a wide range of content and activities to communicate our messages and reach our target audiences. We generally rely upon three content types: Owned. We then consider how, when and where to publish and promote the content and activities. Owned content. Owned content is created content. It’s the well-known press release and media kit. Want your content to stand out?

Media 232