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15 crucial content marketing resources and tools

PR Daily

Today, when it comes to content marketing, there really is an app for that—no matter what sort of communication task lies before you. Here are 15 invaluable tools for content marketers: 1. The “Content Gap” feature tell users where their competitors are ranking for keywords they’ve missed, and the “Keyword Difficulty Score” tool helps content marketers decide where to focus their efforts first. Xtensio makes repurposing content easier.

The 7 Worst Mistakes You Can Make in B2B Content Marketing

B2B PR Sense

In B2B content marketing, we’ve almost seen it all: The success when people get it right. The mistakes that cause content to crash and burn. Some of these mistakes are old timers -- others are newbies as the B2B marketing industry has evolved. We've created a comprehensive list tthat will help you ace content marketing. 7 Mistakes That Harm B2B Content Marketing Success. Handpicked Related Content. Infographics.

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Post, Ping and Pray is *Not* a Content Marketing Strategy

Shift Communications

Today I wanna talk about a fundamental error I see many companies make with regard to Content Marketing. Back in the day it was a (so-called) “viral video” cuz those were cool. More recently infographics have been all the rage. But if you make the resource investment in content creation you need to make an even bigger investment in marketing that content. Content Marketing content marketing content marketing strategy

Viral Marketing: The Hope, Hype and Helplessness

Sword and the Script

It’s every marketer’s dream to go viral, but only a handful will ever experience it. While marketers can do things to set the conditions for going viral, things can’t be made to go viral. At best, viral marketing is usually a gamble with marketing credibility. A cursory investigation into any theme, meme or idea that went viral will usually find a healthy dose of luck and years of effort. The Hope of Viral Marketing.

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Infographic: Content marketing from A to Z

PR Daily

Content might be king, but without a robust strategy, yours won’t wear the crown for long. Content creation starts as an easy investment, a few blog posts and a new page on your website. Savvy marketers know that they should cast a wide net to, perhaps, get lucky and go viral. A new infographic. offers a comprehensive guide for content marketers with tips for creation and measurement, along with resources for better distribution.

The Ultimate Checklist: 20 Points that Will Lead You to the Best B2B Content Marketing

B2B PR Sense

What are your content goals? That’s why we’ve created this ultimate checklist to get your B2B content marketing on track. This checklist has been designed to help you prioritize your content creation, come up with content ideas, and grow your audience over time. When developing the correct content marketing mix you should leverage the newest techniques and platforms so you won't be stuck in the past. Create a B2B Content Strategy.

10 ways infographics can power your content marketing strategy

PR Daily

Some of my favorite infographics are about infographics. Here are the 10 reasons to use these visuals in your content marketing strategy, from the fine folks at Digital Marketing Philippines. Infographics position you as an expert. You can use them to expand beyond digital marketing. Infographics can make your content more understandable. Infographics can increase your search marketing results.

Announcing PR Daily’s 2018 Content Marketing Awards finalists

PR Daily

The platforms we use to tell our stories, along with how those stories meet larger business goals, can make all the difference when measuring content marketing success. PR Daily’s 2018 Content Marketing Awards was all about highlighting unique, powerful content. CONTENT MARKETING FOR THE PURPOSE OF …. CONTENT MARKETING ASSETS. B2B Blog: A Destination for Thought Leadership Content, Women's Marketing Inc. Content Series.

Announcing PR Daily's 2017 Content Marketing Awards finalists

PR Daily

Creating content that resonates with your audience is a gateway to increasing followers, influencing purchasing behavior, finding talented employees and so much more. PR Daily’s 2017 Content Marketing Awards aimed to find organizations with big marketing goals and successful content. This year’s applicants include restaurants, health care organizations, financial institutions, tech giants, influencer marketing firms and more. CONTENT MARKETING ASSETS.

Five ways your content marketing might win recognition

PR Daily

We want to know how your content marketing showed its strength. There’s one sure way to find out: Enter Ragan’s 2015 Content Marketing Awards. Below we list five scenarios of how your entry might win one of the categories in our 2015 Content Marketing Awards. Your marketing strategy sparked global interest. Did companies around the world look to you to set new standards for content marketing?

Tap into infographics’ viral power in 2017

PR Daily

Did you know infographics are shared 3X more than any other content? Even more impressive: They can increase your content marketing profits by as much as 12%. Cool Infographics” author Randy Krum offers these fast tips to help you add visuals and infographics to your content mix: 1) Visualize your data. Audiences want infographics to be quick and easy to read.

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5 cheap ways to pump up your content marketing

PR Daily

Everyone is talking about how content is king and how one needs to produce a lot of it to succeed online, but not many businesses actually see real results from their content efforts. The majority of online businesses invest in content marketing simply because their competitors do so or because they have been told they need to. Content marketing often lacks a plan, or any type of a strategy behind it. Content builds trust and loyalty.

5 ways your content marketing might win recognition

PR Daily

We want to know how your content marketing showed its strength. Enter Ragan’s 2015 Content Marketing Awards. Here are five scenarios where your entry might win one of the categories in our 2015 Content Marketing Awards. Your marketing strategy sparked global interest. Did companies around the world look to you to set new standards for content marketing? The integration of mobile into your online marketing.

Infographic: How to create content that will last

PR Daily

It’s great when your blog post, video or infographic gains rapid recognition online, but you’ll achieve sustained success if it isn’t solely focused on a fleeting topic. Crafting a post that takes off organically and remains relevant for years is a content creator’s dream. Evergreen content works wonders for your SEO strategy and helps build your credibility as an authority on a topic or in an industry. FREE DOWNLOAD: How to create content that converts leads into sales ].

Social Sharing Fills Different Needs than Search; Unscripted Marketing

Sword and the Script

Sometimes contrast is better than comparison because it advances our understanding of marketing and communication channels. We search for content that is useful. We share content that is interesting or entertaining. Search is a form of a question…which is why answering customer questions is a sound strategy for content marketing. By contrast, we share content on social media when it’s convenient for us, says to Steve Plunkett.

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. 5) Marketers will slow down.

How to Create an Action Plan for Your Content Marketing

PR Fuel

As more and more companies turn to content marketing to reach new clients, the time has come for existing marketing plans to get reworked in order to stay ahead of the competition. Creating an action plan for your marketing doesn’t have to be complicated. What do you hope to achieve by increasing your content marketing efforts? What kind of content do you hope to create? This content is often unsuccessful.

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Disney reorganizes to focus on streaming, Facebook bans Holocaust denials, and Barbie speaks out about racism

PR Daily

Also: Steak-umm says brands aren’t cool on Twitter, a startup launches an anti-advertising campaign on TikTok, crucial pillars of marketing success, and more. You’d be wise to consider that in your content strategies as you look to the future. Image courtesy of B2B Marketing.

McDonald’s takes hit on chief’s ouster, National Sandwich Day marketing messages, and Blizzard’s apology to fans

PR Daily

Also: Influencer marketing’s effectiveness by generation, Arby’s pop-up sandwich store, Airbnb responds after tragic house party deaths, and more. Here are today’s top stories: Marketers serve up tweets on #NationalSandwichDay. Jimmy John’s also played off the viral sandwich’s fame with its tweet: Celebrate #NationalSandwichDay with the best fried chicken sandwich around. Again, it’s not about the content of Blitzchung’s message.

Infographic: The best words to grab audience attention online

PR Daily

Wondering whether your content could go viral? Content might be king, but a well-written headline can be the crown jewel of your online marketing. Though it’s inadvisable to turn your blog into a keyword mad lib, some words have a track record of delivering big content marketing wins. This infographic from Short Stack shares words that do well on platforms such as Twitter and Facebook, as well as words that drive clicks for blog headlines.

How to get more PR value from surveys

PR Daily

The good news for marketers is that technology has made it immensely simple to generate your own research. As with any content marketing initiative, the first step to building a campaign around a survey is to create a blog post for your own website reporting the findings in a way that’s powerful and easy to read. 2. Create an infographic. Your infographic can form as one of the tools in your media outreach arsenal.

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How to build your social media content calendar

PR Daily

How often should you post content to your social media channels, and what should that content look like? Your social media channels are a crucial part of your content distribution strategy and an important way to stay connected to your consumer base. This calendar should track your organization’s goals for its online channels and help you schedule daily posts to ensure the optimal content mix. The community drives what kinds of content we post,” says O’Looney.

Content Scale & Alignment: 7 Steps for Building a Better Content Program

Contently - Strategy

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Roughly two-thirds of marketers created more written, audio, and visual content year over year. So being able to scale content with limited resources is key.”.

T-Mobile and Sprint celebrate merger approval, Netflix reigns according to Nielsen data, and NASA debunks viral #broomchallenge

PR Daily

Good morning, PR pros: Though most organizations are ramping up their PR, marketing and social media campaigns with messages of love in advance of Valentine’s Day on Friday, San Antonio Zoo took a different route. Tweets by T-Mobile and Sprint are also shown, along with infographics that visually display the companies’ key messaging: Image courtesy of T-Mobile. FREE DOWNLOAD: How to create content that converts leads into sales ].

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Infographic: What content do users love to share on social media?

PR Daily

Getting users to share your creations is the elusive end goal for all content marketers. Knowing what content you should be creating—and on which channels to share these pieces—will unlock the secret to viral success. What content are they looking for and what compels them to share what they read? breaks down the science of social media sharing in an infographic. that can help you craft content that earns more exposure.

PR Daily top stories of 2019: Nos. 1–10

PR Daily

Tesla responds to viral video of exploding car with video of its own. Infographic: Email design trends that will dominate 2019. Content Marketing Crisis Communications PR Industry Social Media Storytelling Writing & EditingIt’s New Year’s Eve, and we’ve come to the end of our rundown of the top stories from the past year. Here’s the top 10 stories that thrilled readers over the last 52 weeks. A new year and a whole new decade are just a day away.

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Why and how communicators should create infographics

PR Daily

Together with the predicted rise of content marketing, it''s likely that during the next couple of years we''ll witness a growing interest in brand infographics. Infographics are a smart content feature. How can you create great infographics that will captivate your audience and clearly communicate your brand message? Here''s my guide to making the most from this innovative medium: Choosing the right content. RELATED: Become a visual content ninja!

J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’. Infographic: How to get your message out on TikTok. In a story for The New York Times , several market solutions that use AI to offer simultaneous transcripts of conversations, business meetings and more are generating interest in the business community.

Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

PR Daily

Also: 25 years of banner ads, CIOs’ crucial role, Chipotle ballyhoos burritos on TikTok, and your top content priorities for 2020. Given the sea of content and branded messages bombarding consumers’ attention, marketers must be even more innovative with their tactics. This is especially important as chief marketing officer roles are rolled into executive communications positions, putting PR pros in charge of finding ways to break through the noise.

10 Types of Content That Drive Demand & Boost Engagement


That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. To exceed your content benchmarks, you must promote your content beyond your owned channels (email, social, website, etc.). Infographics.

McDonald’s Portugal apologizes for Halloween gaffe, Chick-fil-A flubs National Sandwich Day promo, and AA flight attendants speak out

PR Daily

Also: CMOs to broaden their roles in 2020, Georgia Tech’s social media viral hit, Molson Coors plans a rebranding and staff cuts, and more. CNN Travel reported : In a statement, McDonald’s Portugal said it had developed a “local market activation for a small number of its restaurants in Portugal” — attempting to celebrate Halloween, not “to upset or insult anyone in any way.” Infographic: The benefits of purpose-driven marketing.

Beyond the Word: Why Visual Content Matters in Communications


The numbers don’t lie when it comes to visual content in communications. Do a quick Google search and you’ll find plethora of other statistics illustrating that visual content beats out text every time. The phenomenon raises an important question for marketers and PR professionals: Are your viewers averse to reading or is there something more to the attraction of imagery? Featured Trends content marketing visual content

3 Steps to Equip Your Company Blog for the Road Ahead


We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. When you’re planning your next blog post’s road trip, think through a plan that will ensure your souped-up content makes a strong impression along the way. Then, fulfill that promise in your content. Featured Best Practices Content Marketing

Optimizing your op-ed, Instagram eyes TikTok-like videos, and Canada’s PM apologizes for ‘brownface’ photo

PR Daily

Good morning PR pros: The Fed is injecting more cash into markets, its third straight daily injection intended to revive an economy weighed down by global trade fears. Communicators are responsible for explaining complex market moves and allaying stakeholder fears about a possible market downturn. FREE DOWNLOAD: 10 ways to spin content marketing leads into gold ]. Related reading: Infographic: How to get your message out on TikTok.

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Social Media Marketing for Complete Beginners


Here’s a handy social media marketing checklist. Instead of linking back to the home page of your website, link to a page that highlights your best content or in some way leads the visitor into a relationship with your brand. But the value of Twitter is that you can get a lot of exposure by following the right people and producing share-worthy content. Produce share-worthy content. Everyone wants to produce viral content that gets shared all over the web.

3 ways to add infographics to your PR mix

PR Daily

Infographics are not going away. They’re among the most popular forms of visual content shared online and were the B2B content marketing format with the biggest increase in use last year, according to the Content Marketing Institute. Some of our local outlets happily republish our infographics,” she says, “and we’ve also increased our web traffic tenfold since including infographics in content we post there.”.

Content Marketing Is So Last Year

Flatiron Communications

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior. We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral.

Papa John’s new chief claims ‘most loved pizza,’ SC Johnson protects its tagline, and Lowe’s exec apologizes for racist remarks

PR Daily

Yahoo Finance reported : Lynch is credited with creating the “We Have the Meats” marketing campaign that has helped power a long stretch of sales growth for Inspire Brands-owned Arby’s. “It In a recent trial that ruled J&J violated Oklahoma’s public nuisance laws through its marketing tactics , the state’s attorney general, Mike Hunter, said the opioid crisis stands in contrast to the company’s image of being “a family company”—citing a well-known tagline.

Content Foundations: Buyer Personas, Why Use Them & How to Make the Most of Them


In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. Buyer personas have the potential to catapult businesses into the big league with personalized marketing wins.

Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. Financial services content is also incredibly complicated. million for their content marketing budgets in 2019, per Contently research. Brands spend large sums of money on content marketing.