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Why and how to embrace multimedia storytelling

PR Daily

According to Muck Rack’s 2019 State of Journalism Report , adding an image was a top method to get the attention of many reporters. Storytelling is also a growing trend within the communications discipline. In our Future of the PR Pro Report , 73% said storytelling was the No.

Native Advertising: Where Content Marketing and Journalism Overlap

Cision

Bernie Borges is executive producer of Social Business Engine , CEO of Find and Convert , an IBM Futurist , a Dell Social Influencer and frequent speaker at marketing conferences and private events. Native advertising is one of the most controversial and least understood concepts in contemporary marketing. As a journalist-turned content marketer, Melanie Deziel, director of creative strategy at Time Inc., Context conscious content.

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How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Data-driven journalism is the future. Data-driven PR drives marketing engagement. Infographic from a 2017 article in MarTech Advisor.

Announcing PR Daily’s Content Marketing Awards finalists

PR Daily

The finalists in PR Daily’s Content Marketing Awards know that compelling content can capture the attention of busy audiences. Content Marketing for the Purpose of: Brand Awareness. Powerful Content Marketing Helps Customer Deliver Awareness and Business Growth for a Greener Ice Melting Solution, BASF. Smart Marketing Marketing Smart, Stein IAS with Trelleborg Marine & Infrastructure. Employer Brand Marketing, T-Mobile US, Inc.

Why telling sustainability stories is important year-round

PR Daily

Purpose-driven storytelling should be told year-round, not once a year when your corporate social responsibility report is published. Storytelling around your organization’s purpose and socially responsible efforts shouldn’t get pushed down your priority list.

5 keys to successful media relations right now

PR Daily

But if you follow her outside of her regular coverage, she also pens a weekly newsletter called True Colors , which highlights journalism and other multimedia work by women of color. Be a helper, keep your pitches snappy, and do your research before hitting send.

How PR pros invented content marketing

PR Daily

That was the advent of content marketing. Many years and lots of technology upgrades later, content marketing and public relations seem to have drifted apart, taking on identities of their own. However, a great public relations practitioner knows content marketing like the back of their hand. Why, through content, of course. Content marketing vs. public relations. Five examples of content marketing.

Disney reorganizes to focus on streaming, Facebook bans Holocaust denials, and Barbie speaks out about racism

PR Daily

Also: Steak-umm says brands aren’t cool on Twitter, a startup launches an anti-advertising campaign on TikTok, crucial pillars of marketing success, and more. You’d be wise to consider that in your content strategies as you look to the future. Image courtesy of B2B Marketing.

Microsoft announces permanent hybrid workforce, British Airways’ chief steps down, and how far in to the future PR pros are planning

PR Daily

Red Website Design recently shared an infographic with 20 technical SEO tips to help you rank higher on Google, which includes making your website and content mobile-friendly and boosting loading speed. You can check out the entire infographic here.

5 ways to use LinkedIn for content marketing

PR Daily

Although users can hunt for a new career, share online portfolios and connect with other professionals, LinkedIn can also boost marketers’ and PR professionals’ efforts to create and share content. Here are five ways to use LinkedIn in your content marketing strategy: 1. A great way to interest your online community is to provide helpful information such as listicles, how-to articles and infographics.

Snapchat’s redesign keys on UX, Mobile World Congress is canceled, and how one’s economic assessment skews by party

PR Daily

However, in a time of political divide and high emotions around the world, PR and marketing pros should anticipate criticism and prepare to address it, whenever they share potentially controversial messages. Unilever changes youth-focused marketing policies. Unilever’s move to implement these measures will probably garner it positive PR, as well as prepare the company in case marketing regulations are put in place.

Fisher-Price toys inspired by COVID-19’s WFH, the world’s last Blockbuster is on Airbnb, and Dunkin’ debuts fall menu early

PR Daily

Why it’s important: Playing off current trends and holidays has long been a PR and marketing practice, but take care when you reference COVID-19. Reporting platform AgencyAnalytics recently published a guide for content sizes across social media platforms.

Audi pulls ‘insensitive’ ad, Disney+ to release ‘Mulan’ and Instagram rolls out ‘Reels’

PR Daily

Also: Publicis Groupe axes exec for controversial COVID-19 comments, Walmart debuts drive-in movie nights, how you can restart your marketing during the pandemic, and more. You can view the entire infographic here. How are you adjusting your content and marketing campaigns?

Washington Football Team hires first Black president, Cartoon Network drops actor over social media posts, and pepperoni is latest COVID-19 shortage

PR Daily

Wright will be responsible for leading the organization’s business divisions, including operations, finance, sales, and marketing. The Wall Street Journal reported : The successful stock-market debut of DraftKings Inc.

McDonald’s to require masks, Everlane addresses claims of racism and toxic culture, and Microsoft teams up with NBA on virtual fan experience

PR Daily

The flowchart and Venn diagram are just two ways you can offer marketing messages in more fun and shareable ways. Have you used charts, infographics or diagrams to highlight a value proposition or engage with social media fans?

Health care communicatiors scramble to address COVID-19 case in California; Disney, Coca-Cola, JetBlue and more respond to outbreak; and Smithsonian releases 2.8M images

PR Daily

If you can, display the information visually: Several news media outlets are sharing an infographic the CDC created for “No-Shave November” in 2017. CNBC reported : The move comes during a week that has seen a market selloff amid fears about the virus. Why you should care: Public domain images are great content fodder for communicators on a shoestring budget, so check it out if you’re looking for visuals.

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Country Time bails out lemonade stands, Headspace offers first Snapchat ‘Mini,’ and KFC prepares for 3D-printed chicken

PR Daily

Databarracks created an infographic that showcases how to communicate during crises, which divides messages into six categories, then matches them to the proper spokesperson, audience, channel and format: Image courtesy of Databarracks.

A Marketing to Media Translation Dictionary For Journalists Turned Content Marketers

Contently - Strategy

In the marketing world, professionals tend to glom onto useful marketing buzzwords as a shared language, and those terms can actually prove useful to professionals in adjacent industries. As the marketing and media industries continue to look more and more alike, their lexicons overlap too. Ultimately, marketers and media employees want the same thing— engaged audience members —but we’ve all been taught to talk about attention and audience using industry-specific terms.

Target, others to close for Easter Sunday, Home Depot stops selling N95 masks, and AdCouncil’s #AloneTogether PSAs

PR Daily

Also: FTC issues a scam Bingo game, marketers say data analysis is needed—not more numbers, Lowe’s shares quarantine-friendly activities, and more. Here’s what Valerie Barker Waller, chief marketing officer and senior vice president for Y-USA, had to say about the campaign in a conversation with PR Daily Editor Ted Kitterman. A Twitter survey conducted by The Harris Poll underlined the importance of understanding social data and using it to power PR and marketing campaigns.

IPR creates buzz with ‘In a Car’ video series

PR Daily

Check out this great infographic from Deloitte Insights.). I don’t want to be the focus of the show, and we’ve cut out a lot of my content, as I probably like to joke around too much. Though we won’t win any awards, we hope that people enjoy the content and get a unique view of what the top leaders in the industry do, while learning more about what IPR does and how our research makes a difference in the profession.

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The Motion Picture Academy touts ‘Best Picture’ inclusion standards, Netflix eyes a return to the office, and Mattel debuts ‘Dia de Muertos’ Barbie

PR Daily

Also: Microsoft Outlook asks for top email hacks, infographics and articles top content formats for marketing agencies, Uber pledges to go entirely electric by 2030, and more.

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5 quotes that highlight the power of storytelling

PR Daily

PR and marketing pros can also benefit from this growing trend. Through compelling storytelling, brand managers can increase their organizations’ exposure, build relationships that lead to brand loyalty and gain the attention of journalists—without sending a pitch. Here are five quotes that show just how important storytelling can be to your organization: 1. Marketing is no longer about the stuff that you make, but about the stories you tell.”—Seth

McDonald’s Portugal apologizes for Halloween gaffe, Chick-fil-A flubs National Sandwich Day promo, and AA flight attendants speak out

PR Daily

CNN Travel reported : In a statement, McDonald’s Portugal said it had developed a “local market activation for a small number of its restaurants in Portugal” — attempting to celebrate Halloween, not “to upset or insult anyone in any way.” ” Why it matters: Local campaigns can quickly go global, thanks to social media and citizen journalism, and using historical tragedies is never wise for a marketing campaign.

Fans’ beef with Taco Bell’s tainted-meat response, Air Canada nixes gendered greetings, and Facebook Stories can boost social media campaigns

PR Daily

The report suggests: Mobile-first storytelling in your stories ad creative is vital to driving even more campaign efficiency. The marketing stunt caused rumors to swirl, spiking conversation online and piquing users’ interest days before the reveal. Variety called it a “ masterful marketing stroke ,” especially considering that the game’s popularity has begun to wane. Infographic: Tips for creating social media conversations.

WeWork IPO debacle dings JP Morgan, Nike’s digital strategy pays dividends, and CEOs who speak out get a reputation boost

PR Daily

Vaping has come under increased scrutiny in light of nine vaping-related deaths nationwide, and critics say Juul’s marketing wrongly depicts its products as a safe alternative to cigarettes. Related reading: Walmart pushes back on gender bias claims, digital marketing is rising, and WeWork’s CEO apologizes for IPO debacle. Google ordered to let employees speak out, how PR pros feel about the future of influencer marketing, and WeWork loses comms chief before IPO.

Bstroy’s bullet-riddled hoodies spark backlash, Gen Z stresses out over news and social media, and Tinder wraps original series

PR Daily

The streaming wars are heating up as companies vie for attention and content, revealing that your organization’s most valuable asset is its ability to hold a consumer’s attention. Share your content plans with the hashtag #MorningScoop. FREE DOWNLOAD: 10 ways to spin content marketing leads into gold ]. Tinder has wrapped production on its first ever original content series, reflecting the company’s desire to become more than an app.

Ben & Jerrys, Eddie Bauer join Facebook boycott, Google employees urge company to stop selling to police, and GNC might close 1,200 locations

PR Daily

Marketing and advertising agencies are also jumping on the bandwagon, with some urging their cliients to pause their Facebook ads in July and issue statements that support the iniative. The Wall Street Journal reported : 360i, whose clients include spice maker McCormick & Co., UK-based IT company Computers in the City recently created an infographic outlining the benefits and risks of remote workforces, as employees across organizations continue to adjust to the “new normal.”.

KFC ‘seasoned tickets’ sell out, Malibu Barbie as an Airbnb host, and the beer wars slosh on

PR Daily

Good morning, PR pros: A partnership promising to deliver chicken wings also delivered PR and marketing success. Infographic: How to improve the customer experience. Images are the top content type on both Facebook and Instagram, taking up nearly 70% and nearly 74%, respectively. Video content is also growing, making up almost 17% of Facebook posts and almost 14% of Instagram content. market. Also: Juul pulls fruit-flavored products in U.S.,

NYT shakes up Opinion staff, journalists ready to travel, and black business leaders demand better crisis response

PR Daily

Kingsbury, who declined to comment for this article, said that until a more “technical solution” is in place, anyone who sees “any piece of Opinion journalism — including headlines or social posts or photos or you name it — that gives you the slightest pause, please call or text me immediately.”. To see all the insights, see the infographic below.

Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

Hello, communicators: Nathalie Balda, senior social marketing manager for Prime Video at Amazon, took part in a spreading joke format that applies a pun to your industry. You can view the entire report and infographic here.

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. 5) Marketers will slow down.

How to Use Your Blog to Connect with Your Audience

ReimaginePR

You’ll need to present content in a way that makes sense to the reader, which is almost always your customer. You’re not writing for a college professor or a medical journal– you’re writing a blog for an audience who probably doesn’t know as much as you do about your topic and they’re coming to you for answers. This means photos, infographics and other graphic elements that break up large chunks of text. Diversify Your Blog Content. Infographics.

PRSA LA State of the State of PR

The Proactive Report

The theme this year was “How Content is Evolving to Tell Our Stories.” Robert Rose, Chief Strategy Officer, Content Marketing Institute. Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. The same principles apply to content. Using analytics of past content across all social channels lets you see what resonates with your audience.

AirPR Interview Series: Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies

Onclusive

Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry. With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. Studio, which produces all content for Inc.’s Jon: “It’s all about storytelling and I’ve been telling stories in one way or another my entire life.

Tasteless PR tactics after the Gilroy shooting, top PR tools, and Google honors ADA with giveaway

PR Daily

RELATED: Share the content that captivated audiences ]. Infographic: How to protect your online reputation. Instead of a traditional press release, Google published a blog post by Reeve Foundation ambassador Garrison Redd and a video: Impress your boss: Outstanding storytelling efforts focus on relatable struggles and successes. Doing so can give your content more coverage and help your organization appear more human.

Nissan to cut 12,500 jobs, DoorDash reverses tipping policy, and Amazon deletes incendiary tweet

PR Daily

Related reading: Infographic: 15 guaranteed ways to repel your social media audience. Infographic: Common mistakes to avoid in your social media strategy. What belongs in your social media content calendar? PR pros weighed in to let us know which platforms they prefer, what tools they can’t live without, and how they build a content campaign for each platform.

2016's top digital marketing trends

PR Daily

Step back for a moment and consider how marketing trends have evolved since 2010. That’s the year I transitioned from journalism to content marketing. Marketing pros have evolved well past that point. Current trends have emerged that portend a future where brand storytelling could be unrecognizable in less than a decade. For now, Speakerbox has identified six marketing trends that you should be watching in 2016: 1. Video content.

Facebook’s video tools, Starbucks baristas’ Frappuccino ire, and Marriott’s UK fine

PR Daily

Also: How to revamp your brand journalism, top online platforms for executives, Friends’ is leaving Netflix, and how the Red Cross is asking for blood. The series are Netflix’s most-watched shows, so expect Netflix to spend even more time and money creating original content. YouTube might be the preferred platform for social media influencers who create video content, but Facebook is courting them with several ways to monetize their efforts.

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How the Explainer Changed Digital Media Forever

Contently - Strategy

Aggregation is an old practice in journalism, and digital transformation has only encouraged it. On the whole, digital media doesn’t just tell stories anymore; it answers questions and anticipates follow-up inquiries, delivering explanatory content on intricacies you might have missed. Critics say explanatory journalism can be patronizing, simplifying complex stories for readers who ingest most information on their smartphones while doing something else.

8 tips for accelerating your content output

PR Daily

The demands on content developers are relentless. Not only do you have to create an endless stream of ideas, but you must also quickly translate those ideas into blog posts, articles, emails, newsletters, e-books, infographics, etc.—and Demand for content is always increasing: 70 percent of B2B marketers plan to create more content this year than in 2016. Below are eight useful tips for speeding content development: 1. Know your content-market strategy.