Sword and the Script

DECEMBER 21, 2021

“We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media . Public relations is HOT right now. cookies) is in its twilight which puts diminishes marketing reach and targeting. Happy New Year!

Marketing 214

Marketing Content Marketing Social Media Employee 214

Deirdre Breakenridge

APRIL 10, 2017

Others of us knock contributed content out of the park or have a deep network of B2B broadcast contacts. Then there are those of us who’ve spent the bulk of our career in the same industry and have long-term relationships with the journalists and analysts that cover it. Maris Callahan is the director of public relations for Donuts Inc.

Travel 281

Travel Technology Conference LinkedIn 281

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture?

B2C 120

B2C Product Launch SEO Storytelling 120

Waxing UnLyrical

APRIL 12, 2018

As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department. It’s not a content marketing goal or a PR goal. Public Relations is Not Media Relations. In the least.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. Here are five content predictions for 2017 that all PR people should be aware of. Content will be automated.

Trends 120

Trends Mobile Video Film 120

Barokas

DECEMBER 5, 2019

Content marketing has taken on new life and meaning. Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. From Pinterest fails to parenting mishaps and workout blunders, I can relate to them on many levels.

Strategy 78

Strategy Media Storytelling Measurement 78

Critical Mention

FEBRUARY 4, 2020

Ketchum is a global communications consultancy that has no boundaries in creatively finding solutions that are best for its clients across various industries. They describe us at our very best and ensure we remain distinctive to our clients and to the industry. Priscilla is the marketing coordinator for Critical Mention.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

Sword and the Script

JUNE 18, 2019

It’s a valid point, but it also depends on the industry and culture of the organization. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 22) “I am a storyteller and I look out for people.”.

Employee 147

Employee Print Writing Survey 147

Cision

MARCH 31, 2016

If you want to connect with your audience and stand out from competitors, you need to focus on your brand’s story, says Neil McAllister, media and content director at Blanc & Otus. In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media.

Newspapers 120

Newspapers Reddit Technology Journalism 120

PR in High Definition

JUNE 20, 2019

ABM is a strategic marketing approach, largely adopted by B2B businesses in IT, services and consultancies, whereby an organisation communicates with a prospect in a highly personalised way. Even short ‘how to’ type content, or a comment on a topical issue could help build the relationship with the prospect and stay front of mind.

Banking 48

Banking Course Storytelling B2B 48

Sword and the Script

SEPTEMBER 6, 2016

Not trying to be cryptic here – I think anyone in the industry would agree that the core strategies of PR haven’t really changed. However, the tactics used have definitely transformed, thanks mostly to new technology, the metamorphosis of the news industry and the rise of social media.”.

Measurement 60

Measurement Course Advertising Advertising 60

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms.

Strategy 62

Strategy Brand Branding Technology 62

Deirdre Breakenridge

APRIL 29, 2019

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). Media relations isn’t just harder, it’s beginning to sound like a sparring match.

Survey 377

Survey Media Relations Media Ethics 377

Onclusive

MARCH 21, 2018

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” The new continuous storytelling cycle. We are all familiar now with the PESO model.

Storytelling 281

Storytelling Media Infographics Advertising 281

The Hoffman Agency

JUNE 4, 2019

After listening to hours of intense discussion on the importance of producing high-quality content, tricks to help generate that content and the meaning behind content marketing — I think that any business can be a media company. So how can a company create a media buzz without journalists writing it for them?

Media 34

Media Content Marketing Company Agency 34

Critical Mention

OCTOBER 29, 2019

PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences.

Radio 92

Radio Television Social Media Sports 92

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements.

Writing 190

Writing Communications Marketing B2B 190

PR 20/20

NOVEMBER 30, 2022

Some roles to consider on your marketing dream team : Content writer. Graphic designer / visual storyteller. Which industries do we plan to focus on for growth? Does your company target a variety of audiences across different industries? Define goals for blogging and overall content production. Data analyst.

Marketing 52

Marketing Technology Internal International 52

Critical Mention

JUNE 24, 2018

With everything in real-time, for example, look at how we’re using streaming video in our storytelling. Since I’m a professor and a storyteller who publishes frequently, Grammarly is also crucial. Being an influencer means you need to be on top of a lot of trends affecting your industry.

Storytelling 106

Storytelling Technology Course Privacy 106

Sword and the Script

MARCH 10, 2019

This year’s survey polled 223 communications and public relations (PR) professionals. Some 68% of respondents report holding in-house communication roles and 90% have 10 years or more experience in the industry. Media Relations is Hard and Getting Harder. click on images for higher resolution graphic).

Survey 97

Survey Media Relations Corporate Communications 97

Burrelles Fresh Ideas

JULY 11, 2023

Related Read: How Influencer Marketing Will Be Different (But Important As Ever) For Brands In 2023 Conclusion The rise of dadfluencers represents a significant shift in societal attitudes toward fatherhood.

Brand 55

Brand Branding Instagram Social Media 55

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020. Social media statistics from 2020. PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. Source: B2B Sales Cycles ).

Survey 174

Survey Marketing B2B Study 174

Beyond PR

OCTOBER 27, 2016

I’ve loved communications from the moment I set foot in the industry. I learned about social media, about search engine optimization, about email marketing, about remarketing, about lead generation and funnels and demand generation and content marketing and events and graphic design. Get our brand on TV?

Communications 40

Communications Tools Analytics Television 40

ImPRessions - Crenshaw Communications

JUNE 21, 2018

No one should underestimate the power of data for storytelling. What we call a “data bureau” – the ongoing release of fresh and relevant information as part of a B2B PR program – can generate strong media interest in the absence of hard news. In other words, data-driven storytelling produces leads.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. Free Storytelling Resources to Improve Your Storytelling Skills.

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. Free Storytelling Resources to Improve Your Storytelling Skills.

Storytelling 100

Storytelling Resources Journalism Examples 100

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

Building competitive advantage using PR programs comprised of media relations , reputation management , brand positioning , and content marketing can help a young tech company achieve prominence. Quality PR practitioners are expert storytellers. Nurture a network of strategic allies and associates.

Storytelling 226

Storytelling Reputation Technology Content Marketing 226

Sword and the Script

MAY 26, 2020

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. Media relations only gets harder. 75% of PR pros say media relations is getting harder.

Survey 117

Survey Measurement Public Affairs Storytelling 117

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Burrelles Fresh Ideas

OCTOBER 10, 2023

Crafting compelling narratives: At the heart of effective video marketing lies the art of storytelling. Communications and PR professionals are experts at shaping narratives that resonate with the target audience, and when applied to video marketing, this skill can elevate your content to new heights.

Video 88

Video Publicity Marketing Analytics 88

Critical Mention

FEBRUARY 10, 2018

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. The public relations industry is constantly evolving. Storytelling is our game .

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance.

Survey 71

Survey Trends Communications Storytelling 71

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

Burrelles Fresh Ideas

JUNE 27, 2023

When a news outlet publishes or airs your story, you’ve earned that coverage ( earned media ) which lends credibility over advertising (paid media). Earned media is the lifeblood of media relations, a core component of public relations. Press releases are multipurpose, multifunctional documents.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Sword and the Script

DECEMBER 28, 2022

Effective storytelling improves valuations. Email subscribers are essential for content marketing success . Just 44% of B2B marketers use content to build a subscribed audience. Even fewer, 22% use the number of email subscribers to evaluate content performance. 66% said conferences (including virtual).

B2B 114

B2B Marketing Survey Software 114

Communications Conversations

AUGUST 31, 2018

Vineeta Sawkar, senior media relations manager, University of St. Tell us about your media background–and about your current role on the PR/comms side. I am now a senior media relations manager at the University of St. And, how can companies better work with the media in the years ahead?

Media 112

Media Journalism Report Video 112