Thought Leadership vs. Content Marketing


Businesses looking to increase brand awareness are already familiar with the popularity of thought leadership when it comes to their marketing tactics. The same thing goes for content marketing, which is frequently praised for creating more leads compared to other strategies.

How to Improve Your B2B Content Marketing

B2B PR Sense

B2B content marketing has become a mainstay in many businesses. The same can be said of content marketing. With that in mind, let's examine content marketing as a whole and see what common mistakes people make and how to address them. The experts over at Marketing Profs and Content Marketing Institute have joined together in a recent study, entitled, B2B Content Marketing 2020: Benchmarks, Budgets and Trends.

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8 Content Marketing Trends That Will Fire Up Your Strategy

B2B PR Sense

Has your content marketing strategy been on the decline, figuratively dwindling to embers? We've collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was. We've gathered these trends from across the industry. Let's dive into these must-know B2B PR and content marketing trends 2019 to see how you can fuel your marketing strategy for the coming year.

Legal Tech News: Content Marketing Tips for Bona Fide Success

Sword and the Script

Legal technology (legal tech) is a vertical market in which I specialize from a marketing and PR perspective. It addresses a unique confluence of big ideas around technology, data, finance, economics, leadership, cybersecurity and change management. market alone.

How to Win at Content Marketing During a Pandemic

B2B PR Sense

But what does that mean for your content marketing, thought leadership and personal branding strategies? Can you continue your content marketing during a pandemic? And how can you not just "get by" but excel with your content marketing strategy during this time? Why Your Content Marketing Shouldn't Grind to a Halt. Content is still in high demand. How to Stand Out with Content Marketing During a Pandemic.

What clients want from content marketing

PR Daily

Many content marketers have invested heavily in technology and marketing solutions to better measure their efforts. That’s the contention of Edelman U.S. Managing Director Joe Kingsbury in our recent conversation about the future of content marketing, especially for B2B efforts. He points to time-honored PR and marketing questions: “What are the pain points that they’re dealing with day to day? Content marketing’s value.

Why Now Is the Time for Content Marketing


Now is the time for content marketing. The world is dealing with a pandemic, a public health crisis that has disrupted every industry. Content marketing is your way of telling your story — one they’ll want to be part of. Content marketing describes the strategy of continuously producing content that your target audience finds relevant and interesting, which then converts them to leads. It’s the predominant driver in modern marketing.

What to expect from your content marketing campaign

PR Daily

Content creation is a long game, requires heavy investment and dedication, and might not provide immediate results. When it comes to content marketing, patience is a must-have. If you’re embarking on a content marketing strategy and expecting to see a ton of leads flood your site after you publish your very first blog post, then your expectations are way out of whack. Content marketing is a long-term strategy. Content Marketing

Why content marketers shouldn’t overlook niche outlets

PR Daily

However, smaller, industry-centered publications can be just as rewarding. Part of creating effective content is knowing where you want it to end up. By outlining your goals and knowing whom you want to reach with your content, you can decide which publication is the best bet for your company. First off, it’s important to understand the difference between the two types of publications you can pitch content to, and what sort of content makes sense for each.

Report: Social media managers lack clear path to senior leadership roles

PR Daily

I think that our finding that 30% of respondents do not have their social media performance evaluated hits on the aspect that in some places, pushing out content is the focus,” DiStaso says. Identify the path to senior leadership for your social media pros.

Here’s How to Fix a Big Mistake in Content Marketing

Sword and the Script

One of the biggest mistakes I see in content marketing is when organizations and businesses do not treat it like a distinct channel. A page with industry analysis and commentary has the same structure as every other page on your site. This boxes your approach to content marketing into a corner and removes options. The point of content marketing is to carve out a separate space that functions as a distinct media or trade publication.

How to Create Compelling Thought Leadership Content — and How Your PR Staff Can Help Blog

Thought leadership is a widespread and often very effective PR strategy. When done well, thought leadership content establishes corporate executives as experts in their industries and as sources of worthy ideas. 14 Steps to Stellar Thought Leadership Content.

What is Thought Leadership & Why It Matters

B2B PR Sense

Thought leadership is one of those buzzwords that gets bruited about without a lot of substance behind it. We'll answer that question and determine whether or not a thought leadership strategy is worthwhile for your brand. We'll then touch on some key ways you can become a thought leader and share some thought leadership examples that you can emulate. First, though, here's a solid definition of thought leadership. What Is Thought Leadership? Industry trends.

Marketing opportunity: Be the resource content marketers rely on

PR Daily

Share your expertise, ideas and products at the Brand Storytelling & Content Marketing Conference at Disneyland. Make magic happen as a sponsor at Ragan’s Brand Storytelling & Content Marketing Conference at Disneyland , Sept. Communicators from an array of industries will attend, seeking new strategies for telling their brands’ stories to today’s increasingly distracted and time-pinched audiences.

Gender pay gap persists in content marketing—men are earning 5 figures more than women

Agility PR Solutions

PR is a gender-unbalanced industry, as we know, when it comes to sheer numbers in the workforce compared to pay equity and leadership presence—but it’s not the only comms space with such issues. Public Relations content

Better vs. New: How Content Marketers Can Reset Their Priorities

Contently - Strategy

If there’s one thing every content marketer loves, it’s the grind. I was high on the grind myself recently, fresh out of Uberflip’s stellar Conex conference and sitting in Cleveland for Content Marketing World , typing so fast my laptop was (almost) billowing smoke. Marketers don’t slow down. If a sales team’s motto is Always Be Closing , the marketing team’s motto is Always Be Creating.

Uber pledges to double Black leadership, Kroger releases COVID-19 comms ‘blueprint,’ and Trader Joe’s addresses ‘racist packaging’

PR Daily

CRISIS LEADERSHIP BOARD. Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization.

What happens when we look at content marketing through a PR lens

PR Warrior

REINFORCEMENT of a credible thought/knowledge/industry leadership positioning in the marketplace or community in which you operate. If we’re going to look at content marketing through a PR lens, we need to tie back to the ever-important 5 VITAL Signs of PR : V isibility. Building VISIBILITY through content. Quality content will find an audience. Growing INFLUENCE through content. Building TRUST through content.

How the PR industry has changed in the past 25 years

PR Daily

He is president and CEO of PAN Communications, an integrated marketing and PR firm with nearly $25 million in revenue, stemming from six straight years of double-digit revenue growth. It’s especially rewarding that my leadership style and values (honest, transparent and collaborative) were recognized in such a highly visible award, as it’s something that I’ve had pride in since the day we opened PAN’s doors 25 years ago. Ragan Hall of Fame honoree Philip A.

33 Statistics Summarizing the Year in Public Relations, Content Marketing, Social Media and SEO

Sword and the Script

First, I think data provides a wide canvas of the happenings in the industry. It’s good to know where and how other marketers are finding success. We are after all forever students of marketing. In the continuing effort to put a bow on content this year, I went back through each of 80 posts published this year pulling out interesting statistics and linking back to the original piece. Those categories are: Content marketing statistics.

How to Build Brand Awareness & Thought Leadership

Contently - Strategy

How Dubin pulled it off is the stuff of marketing legend. He created a single piece of content, and suddenly, millions of people knew about his business. Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. Content marketers in all industries can learn from these examples. They’ll cover: Brand Awareness & Thought Leadership.

Walmart walks back guns stance, content marketers stay loyal to text, and Forever 21 sued over Ariana Grande ‘lookalike’

PR Daily

For content marketers in 2019, the written word is still the king. In a report from HubSpot , content creators say they will mostly focus on written content. Video is still important but less valuable than other channels, including email marketing. Almost half of many marketing budgets are spent on content, however, so make sure your creations are ready to stand out from the competition—of which there will be plenty.

What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

As we in communications and marketing look ahead to 2020, what can we expect? In 2020, you’ll see a lot more ‘content cameos’ where bloggers include quotes from experts in articles. Bloggers will feel like they’re on the cutting edge of organic influencer marketing. Those who do this are likely to reap benefits, in content quality, in social reach, and to their networks/relationships. For a long time, marketing got beat up by the business for not being data-driven.

PR and Content Marketing Insights from the Edelman Trust Barometer

Sword and the Script

Other readers liked these related posts: The Future of Marketing Looks More like Public Relations. In reviewing the study, I think it has implications for business in public relations and content marketing. 50% trust financial industry analysts. You can and should run content marketing like a publisher. You can be an ethical and persuasive PR pro or marketer without selling your soul. Marketing content marketing PR strategy surveys trust

How to Boost Buyers with Your B2B Content Marketing Strategy

B2B PR Sense

Your B2B content marketing strategy plays a powerful role in a buyer’s journey. But new research shows that a strong B2B content strategy goes beyond simple information; it influences audiences. Content Marketing Institute and SmartBrief joined forces and recently released a study that reveals the impact of a content strategy on the purchasing process. A strong B2B content strategy goes beyond simple information; it influences audiences CLICK TO TWEET.

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How PR Can help shape marketing messages

PR Daily

With tightened budgets affecting many organizations, make sure that your marketing and PR efforts work in tandem to deliver the best results. PR and marketing continue to be in a relationship that works closely together, but oftentimes departments struggle to stay connected.

18 Content Marketing Resources for Proven Results in 2019

Tribe Builder Media

Why is it that content marketing is touted as one of the best online marketing strategies for business exposure? OK, that’s great, but exactly how do you go about perfecting the art of content marketing ? Content marketing resources… lots and lots of resources —that’s how! 18 Popular Content Marketing, Statistic, and Thought Leadership Resources for Proven Results in 2019. ? Content Marketing Idea Resources.

B2B Customers Want Thought Leadership

Sword and the Script

Thought leadership is usually associated with top-of-the-funnel as far as marketing outcomes are concerned, but there’s evidence to suggest it meets the needs of existing customers. According to an eMarketer report – Don’t Forget About B2B Tech Buyers Post-Purchase – some 80% of B2B survey respondents are looking for thought leadership content after a purchase. Yet for many companies, content programs intended to help existing customers is an afterthought.

How to Boost Your Thought Leadership Strategy with Facebook Live

B2B PR Sense

A successful thought leadership strategy needs to stay on top of new tools as they become available. If you are serious about thought leadership, though, Facebook Live needs to be part of your repertoire. 46% of those polled said that they plan to incorporate Facebook video into their marketing strategy in the coming year. Yet, video was also cited in Hubspot’s report as being a top challenge that marketers are still figuring out. Handpicked Related Content.

7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

Sword and the Script

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why. Most of them do this with gated content and in a bit of sleight of hand, pass that captured email off to an SDR to follow up.

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State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

Their bosses shrugged off the failure by blaming an entire industry. “Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. I’d love to sit here and tell you that the industry has seen smooth sailing, but that’d be a lie. Starting in 2013, brands started hiring journalists to work on their content programs.

Peppercomm, Intel, Haymaker and more honored at Ragan’s Media Relations Awards Gala

PR Daily

and the Hospital for Sick Children (SickKids), “Best Cause Marketing Campaign”. The Alibaba Group, “Best Content Marketing and Brand Journalism Campaign”. AxiCom and Intel, “Best Exclusive Content Strategy Campaign”.

Spotify tests ‘Stories’ feature, Salesforce mulls Slack acquisition, and ‘pandemic’ is Merriam-Webster’s word of the year

PR Daily

Why it’s important: Though Spotify has racked up criticism for the feature, adding short-form video content plays into the continuing trend of bite-size multimedia content. CRISIS LEADERSHIP NETWORK. Also: U.K. grocers unite for anti-racism campaign, The Walt Disney Co.

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How can businesses meaningfully support charities this holiday season?

PR Daily

A marketing agency could do a bit of free consulting to help a charity improve their social media presence so they can attract new donors. Billy Shipp leads marketing at Chatfuel , and is broadly responsible for content, community, and customer acquisition. .

5 ways to get purposeful communication right during the COVID crisis

PR Daily

According to Kantar Consulting’s Purpose 2020 report, 76% of marketing leaders think their organization has a defined purpose, but only 1 in 10 has a corporate purpose statement supported by a meaningful plan to implement it.

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8 tips to help demystify the creative process

PR Daily

Be aware of what’s going on in the marketing world. Content Marketing Leadership Communications Marketing Media Relations PR Industry Storytelling Visual & Video Communications Writing & Editing

Ragan survey: Brand storytelling increases in importance

PR Daily

Following social was email, at 50.4%, websites and brand journalism at 40.7%, content marketing at 33.0%, video at 31.0% Branding Content Marketing Crisis Communications Leadership Communications PR Industry Storytelling Visual & Video Communications Writing & Editing

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How the pandemic has revealed a need for new comms skills

PR Daily

Here are the tools and tactics PR pros should master as the industry adapts to an ever-increasingly virtual world. Empathetic leadership has never been more valuable to the teams you lead each day.”. Using content marketing to help promote your business?

Thought Leadership Strategy: How to Crush It in B2B Business

B2B PR Sense

Thought leadership strategy is like climbing a mountain. But how can you know whether thought leadership is worth the time and effort involved? A recent study from Edelman and LinkedIn may help you to see why so many B2B brands are using thought leadership to shore up their strategy. These two brands have joined forces to create the 2019 B2B Thought Leadership Impact Study. This study reveals: The power that thought leadership wields over both marketing and sales.

Giving thanks for journalists and local news outlets in a difficult year of news reporting

PR Daily

Sadly, the news industry has not been immune to the economic fallout from COVID-19. Brand Journalism Content Marketing COVID-19 Crisis Communications External Communications Leadership Communications Media Relations PR Industry

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