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9 content marketing KPIs that predict your campaign’s success

Agility PR Solutions

There is no handbook for creating the right content. What makes things worse is the fact that the world of content is ever-changing. That being said, success in the content marketing realm isn’t rare. The post 9 content marketing KPIs that predict your campaign’s success appeared first on Agility PR Solutions.

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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239
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Ten Awesome Free Digital PR eBooks to Put on Your iPad Tonight

Rock the Status Quo

Word on the street is that audio is (re)emerging as one of the fastest growing content platforms for 2015. Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media. Good stuff, Cyberalert! It’s a keeper. Are you a PR pro?

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How to Get On in New Communications: Be Nice

ZudePR

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Derek is a copywriter and content marketer. I think so.