Cision
AUGUST 4, 2016
Approximately 82 percent of consumers actually enjoy reading branded content, if it’s relevant to what they’re looking to learn about. Rather than force-feeding audiences nonstop, lackluster content, take a moment to return to Storytelling 101. It’s not something to be made up on the spot, but rather developed over time.
Critical Mention
JULY 31, 2019
Part of the reason for this personnel strategy is that research shows the most effective methods of marketing involve storytelling; a PR pro’s specialty. One of the best ways to accomplish this goal is to have PR and marketing work together to create a set of brand guidelines.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Polaris
DECEMBER 14, 2014
For my money, there’s no better way to acknowledge the marketer in your life this holiday season than with a book. For help in deciding what books to put on my holiday list, I asked a dozen marketing pros to weigh in with their recommendations. Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi.
Cision
AUGUST 11, 2016
With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketing Land. TopRank Marketing Blog.
ImPRessions - Crenshaw Communications
JANUARY 5, 2017
Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. But even without a universal formula for measuring brand mentions, PR is catching up to marketing. PR and SEO are joined.
Critical Mention
OCTOBER 9, 2019
Though keep in mind, there are guidelines as to how many times one should post to their social channels. Use Social Media for Storytelling. You can do so by producing valuable content that doesn’t sound like an actual sales pitch. . Create a Social Media Posting Schedule. Utilize Social Analytics Tools.
Critical Mention
JUNE 24, 2018
But PR pros can follow some important guidelines for becoming an established voice in the PR world. With everything in real-time, for example, look at how we’re using streaming video in our storytelling. Since I’m a professor and a storyteller who publishes frequently, Grammarly is also crucial.
Expert insights. Personalized for you.
120 
Let's personalize your content