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Instacart, Amazon employees strike over COVID-19, Macy’s furloughs employees, and Google thanks health care workers in video

PR Daily

Also: Brand managers join the COVID-19 conversation with ‘social distancing’ messages, Girl Scouts moves cookie sales online, PR pros advise skipping on April Fools’ Day, and more. Here are today’s top stories: Instacart and Amazon employees strike for COVID-19 protections. SOCIAL BUZZ.

Amazon, others restrict employee travel, social media’s growing dominance for marketing, and airlines halt flights over coronavirus fears

PR Daily

restrict employee travel. Business Insider reported : “While we have no information indicating any exposure to Nike employees, out of an abundance of caution, we are conducting a deep cleaning of campus,” a Nike spokesperson told KGW , the Portland, Oregon, NBC-affiliated station.

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How to generate authentic brand advocacy from your employees

PR Daily

More and more employers recognize the power of employee advocacy on social media. They’ve learned that employees offer an authentic and cost-effective way to spread company PR and marketing messages. RELATED: Share the content that captivated audiences ].

Shake Shack returns $10M loan, P&G embraces marketing during COVID-19, and grocery employees get asked to wear masks

PR Daily

Why it matters: The current crisis is making executives and communicators scramble to reassemble a new playbook as they engage both employees and consumers and safeguard their brand reputation. Kroger, Walmart and Sam’s Club are asking employees to wear masks to stop the spread of COVID-19.

Adjusting your social media messaging during a global pandemic

PR Daily

While we are social distancing physically, we are virtually more connected than ever. It comes as no surprise that social networking platforms have reported all-time high usage as some of their features like live video are the closest thing we have to face-to-face communication.

5 ways to infuse emotion into your storytelling

PR Daily

So says Miri Rodriguez, Microsoft storyteller and keynoter at Ragan’s “Brand Storytelling and Content Marketing Conference” at Disneyland in Anaheim, California. “AI Storytelling isn’t opinions, data, facts or assertions,” says Rodriguez. “It’s

Instacart to hire 300K, how COVID-19 is changing social media habits, and Facebook offers small business resources during the pandemic

PR Daily

Though many organizations have paused campaigns as the pandemic grows, Cadbury’s contest and announcement can serve as a reminder that your communications can include inspirational and lighthearted content, as well. If you decide to emulate the campaign, ensure your tone fits, the situation isn’t inappropriate and your content isn’t jarringly jovial in light of the current crisis. SOCIAL BUZZ. SOCIAL BUZZ.

Zoom chief focuses on winning back trust, Hobby Lobby closes and furloughs most employees, and Apple makes COVID-19 face shields

PR Daily

Yuan, wrote: [We] did not design the product with the foresight that, in a matter of weeks, every person in the world would suddenly be working, studying and socializing from home. SOCIAL BUZZ. VIRTUAL EVENT: Keep employees informed, engaged and inspired ].

Twitter expands COVID-19 policies, Snap reports ad revenue growth, and Lowe’s highlights employees for the NFL Draft

PR Daily

Also: Email is the preferred channel to communicate with employees during the pandemic, Wendy’s offers free nuggets, takeaways from the Ragan community, and more. You can help social media platforms including Twitter by reporting misleading content. SOCIAL BUZZ.

Instagram drops IGTV button, public speaking tips from MLK, and how consumers get news from social media

PR Daily

Many social media users were quick to point out that the clothes bore a striking resemblance to the employee uniforms for the supermarket chain Sainsbury’s. The social media platform is dominating users’ attention with visuals and short video content.

4 rules Grubhub follows to drive social media success

PR Daily

The company’s senior manager of social media says online marketers must put consumers first, think of each platform and prepare with mobile devices in mind. Social media users are hungry for excellent, captivating content. Make mobile-friendly content.

5 crucial elements of brand storytelling

PR Daily

Just like a child does not want to hear branded content, neither does your customer. The brand storytelling process. Jay Baer has the best example of brand storytelling I’ve seen: The very best way to create your organization’s story is to have your customers and employees do the work for you. He told me he just could not focus on brand storytelling as part of his marketing efforts. Five parts of brand storytelling.

Facebook launches ‘Privacy Checkup,’ most agencies offer social media services, and Starbucks closes 2,000 stores in China

PR Daily

The social media platform is prompting almost 2 billion members worldwide to review their privacy and data-sharing settings in a feature called “ Privacy Checkup ” and its “ Off-Facebook Activity ” tool. Image courtesy of Sprout Social. Image courtesy of Sprout Social.

Best Buy to furlough 51k employees, Carnival chief promises robust comeback, and Google reminds people to wash hands

PR Daily

Also: Ohio Department of Health’s video on social distancing racks up 20M views, no new emojis because of COVID-19, pitfalls of email marketing, and more. million views on Twitter alone, shows how much social distancing can lower the spread of COVID-19. SOCIAL BUZZ.

5 tactics to sidestep common storytelling pitfalls

PR Daily

At a time when we have more data than we can possibly use and people connect on social media platforms, storytelling is an ideal tool for PR and marketing. When considerations collide, storytelling suffers.

Airbnb lays off 1,900 employees, Nike donates 30k shoes to health care workers, and James Corden debuts a ‘Pet Gala’

PR Daily

Here are today’s top stories: Airbnb lays off 1,900 employees. Affected employees will also be offered health care benefits, either through 2020 or for 12 months, four months of mental health support, their company laptops and job placement assistance. SOCIAL BUZZ.

4 Ways to Align Your Content Marketing with Your Holiday Promotions

Cision

And while it’s easy to mark your products down 40% in an effort to attract Black Friday traffic, it’s more difficult to remember to include your content marketing efforts in your holiday marketing strategy. Content: 50 Gift Ideas Under $25.

WeWork to lay off 2,000, Deloitte marketing report reveals ‘experience debt,’ and LinkedIn debuts employee engagement features

PR Daily

Even TV Guide’s social media manager gave the team props: round of applause to the social media editor behind this monster thread. Here are today’s top stories: WeWork to lay off 2,000 employees. LinkedIn introduces page features to boost employee engagement.

4 storytelling lessons from 100 years of ‘The Hilton Effect’

PR Daily

The hotel chain celebrated a century of business growth by shining a spotlight and crafting content around its biggest champions: Its employees and customers. RELATED: Boost your employee communications, PR and social media prowess at Microsoft HQ ].

SoftBank tries to rebuild its reputation, Airbnb vaguely vows to verify listings, and how social media magnifies a crisis

PR Daily

In a new report from Crisp, social media is revealed to have a far greater impact on crisis communications than you might think. According to the data, users are much more likely to share a crisis story on social media than when talking to friends.

TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser

PR Daily

Also: NCAA buckles on athlete earnings rule, recruiting employees with grant money, a #MeToo version of ‘Baby, It’s Cold Outside,’ and more. That insight, among others, was revealed in the Social Media Trends for 2020 report by HubSpot and Talkwalker. SOCIAL BUZZ.

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Employee emails worsen Boeing’s reputation, Taco Bell offers $100K salaries, and Carnival bans offensive clothing

PR Daily

Communicators looking to hone their skills might enjoy the “resolution suites” aimed at expanding your network, building a business or cultivating photography skills that can boost your social media content. That’s another big reason employees stay (or leave) organizations.

5 ways Microsoft boosts engagement and internal culture

PR Daily

Just about every organization these days is embracing the need to boost employee engagement and internal culture. Leaders can post their thoughts on Yammer, the intranet or other channels, and communicators can share content that pushes organizational values. Know your values.

Survey: Measurement, storytelling cited as top weaknesses

PR Daily

A majority of internal communicators, PR professionals, social media specialists and human resources communicators placed “Measuring the impact of your role” at the top. Only among the survey’s marketers and media relations specialists did measurement fall behind other weaknesses.

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8 Powerful Ways to Energize Your B2B Content Marketing Strategy

B2B PR Sense

Is your B2B content marketing strategy successful? According to Content Marketing Institute, content marketing leaders experience 7.8 So what sets these two groups apart, and how can you boost your content strategy to generate that kind of success?

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Take our survey on COVID-19’s impact on communications

PR Daily

Tell us how you’re reaching remote employees, if your value has increased internally, and what departments you’re working with in this short survey.

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NYSE reopens with 25% of staff, ‘Some Good News’ acquisition takes heat, and Pizza Hut celebrates grads

PR Daily

By offering up products and services to meet an upcoming holiday or celebration, you stand to grab more media coverage as well as make a difference in the hearts and minds of consumers. Media organizations that broadcast from the floor, like CNBC and Cheddar, aren’t coming back yet either.

Facebook joins #GivingTuesdayNow push, brands celebrate Cinco de Mayo virtually, and Salesforce helps organizations return to work

PR Daily

Also: Popeyes seeks musicians to perform its jingle, Natural Light offers a virtual commencement ceremony, top social media platforms for marketers, and more. Eastern time as we discuss with Kaye best practices for media relations in a crisis. SOCIAL BUZZ.

Instagram heads off privacy concerns, most employees report burnout, and Woodward’s book interview debacle

PR Daily

Also: The perks that employees care about, Constellation’s poor communications dings stock price, wisdom from Amazon’s Kristin Graham, how to talk about the economy, and more. Tanner, 79% of employees suffer some level of burnout. SOCIAL BUZZ.

Hilton partners with Lysol on ‘CleanStay’ initiative, NBA’s Lakers return $4.6M loan, and 51% distrust news media outlets

PR Daily

Make sure that you’re regularly updating your audiences on initiatives and underlining that the priority of your changes lies with their safety and well-being, along with your employees. SOCIAL BUZZ. This week we will cover social media usage during the COVID-19 pandemic.

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4 things your content must do in 2019

PR Daily

The experts at the Brand Storytelling Conference at Disneyland , Sept 19–20 in Anaheim, California, understand that powerful narratives are the answer. Specifically, they’re making sure their content is: Concise. The post 4 things your content must do in 2019 appeared first on PR Daily.

YouTube rolls out ‘fact check’ feature, Twitter users want brand content, and TripAdvisor lays off 25% of workforce

PR Daily

As communicators across roles and organizations scramble to create and distribute timely content in response to the pandemic, Google’s effort can serve as a reminder that repurposed content can also help fill your revised editorial calendars and feed the content monster.

Amazon, Instacart and other essential workers strike, Disney offers branded face masks, and Deloitte shares crisis recovery tips

PR Daily

Here’s the elevator pitch and trailer: A time-traveling, genre-spanning, thought-leading comedy musical podcast experience about marketing, sales, and ROI, that’s sure to enchant anyone in business that’s ever asked, “ RO-Why are we doing this? ”. SOCIAL BUZZ. SOCIAL BUZZ.

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Pornhub donates 50k masks and offers free subscriptions, digital platforms and tech partner to share COVID-19 information, and Tony Awards postponed

PR Daily

The ad has gone live across Italy’s main TV stations as well as digital and social channels, encouraging donations in support of the Italian Red Cross (CRI) in the fight against coronavirus.

Steak-umm earns praise for Twitter rant, Twitter’s CEO pledges $1B to fight COVID-19, and Lowe’s closes for Easter Sunday

PR Daily

Also: Google Maps highlights takeout and delivery options, Wendy’s connects with social media fans virtually, Foursquare shows changing consumer behavior, and more. Let this serve as inspiration as you seek to strengthen relationships with consumers and employees throughout the crisis.

Google ordered to let employees speak out, how PR pros feel about the future of influencer marketing, and WeWork loses comms chief before IPO

PR Daily

Here are today’s top stories: Government to Google: Let employees speak out. The National Labor Relations Board has ordered Google to reassure employees that they are allowed to share political opinions and speak out about workplace issues, according to a report in The Wall Street Journal.

Insurance companies issue COVID-19 credits, Panera offers groceries as H-E-B sells restaurants’ meals, and Google bans Zoom

PR Daily

Also: Dolly Parton reads stories selected from her nonprofit, ‘COVID-19’ is trending downward in news and on social media, social media content during the crisis, and more. That can guide you to content and initiatives that resonate.

The current crisis demands more external communication

PR Daily

Here is why the current business environment calls for scaling, not slashing marketing and PR efforts. The current market climate means businesses across a multitude of industries are having to scale like never before. VIRTUAL EVENT: Keep employees informed, engaged and inspired ].

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Bed Bath & Beyond cleans house, the decade’s top apps, and another fired Google employee speaks out

PR Daily

For communicators, this is another indication of the move toward personalized content, using consumer data to precisely target individual users. How are you using consumer data and social listening to tailor content for your audiences?

Twitter covered in ‘May the 4th’ messages, Uber and airlines to require masks, and COVID-19 boosts news consumption

PR Daily

Today is May 4, or #MayThe4thBeWithYou, if you’re a “Star Wars” fan or social media manager. Many brand managers, probably grateful for the distraction from COVID-19 content, are taking part. The Dallas-based airline has already mandated masks for employees.