Remove Content Marketing Remove Employee Remove Measurement Remove Storytelling
article thumbnail

Monday Roundup: Measuring Storytelling

Waxing UnLyrical

Every PR pro knows the importance of storytelling. But how many of us are effectively measuring it? Here are some tips on getting started measuring your storytelling efforts. 5 “W”s to Consider Before Starting PR Measurement. Smarter Ways to Measure Authoritative Content. ” 4. ” 4.

article thumbnail

20 PR and Marketing Predictions for 2022

Sword and the Script

Tom Pick , Digital Marketing Consultant, Webbiquity , LLC. Year of the employee. 2022 is going to be known as the year of the employee. We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Leverage Emotions to Boost Digital PR

Cision

From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. As a PR pro, you must have heard a thousand times about emotional storytelling. Measure the Sentiment That Matters. So, how do you measure online sentiment? Share Relatable Stories.

article thumbnail

Social Tools Summit Wrap

Flack's Revenge

My panel covered areas ranging from video, to engaging people with live events and products, and influencer and content marketing. Clearview Social employee advocacy. GaggleAmp employee and social advocacy and sharing. Shareably storytelling/sharing. Simply Measured social analytics (“great competitor dashboard”).

Tools 120
article thumbnail

What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 148
article thumbnail

18 Marketing and PR that Read Like a Meta Description for the Year 2018

Sword and the Script

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. 9) The purpose of marketing metrics. Most (59%) of U.S.-based

Survey 104
article thumbnail

PR and Marketing Predictions for 2020

Barokas

“Communications teams have come a long way in their ability to surface and leverage data that demonstrates the value of media relations, content marketing, social media and influencer outreach. Some of this shift has been driven by a competitive job market, as well as new expectations from the emerging workforce.