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Content Marketing Tips: How to Attract Your Audience

B2B PR Sense

B2B content marketing has become the white bread of content marketing. It's on every B2B marketer's menu and unfortunately a lot of it is as exciting as white bread. Simply content without a strategy it isn't a solid part of B2B marketing strategies.

How to Create a Content Marketing Plan

Critical Mention

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Without a plan, you risk all of your content efforts going to waste. Conduct a content audit. Decide on your content types.

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9 New Year’s resolutions for content marketers

PR Daily

Repurposing content, livestreaming, and embracing SEO and metrics should be key elements of your efforts in 2019. The new year brings new opportunities to create content that shines. As you launch into 2019, consider turning over a new leaf with your content marketing efforts.

3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. Here are a few benchmarks that stood out for me: Content marketing teams remain small.

Conquer Today’s Top B2B Content Marketing Challenges

Shift Communications

This week I was reminded of a post I wrote back in March on jumpstarting your B2B content. MarketingProfs’ latest B2B Content Marketing 2015 Benchmarks, Budgets & Trends report. Challenge #1: Producing Engaging Content. Challenge #2: Producing Consistent Content.

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Engineering the Enterprise for Content Marketing

Sword and the Script

Thinking Differently about Employees and Content. While I am increasingly convinced employees are the key to scale – and have asserted as much in industry content marketing predictions – the invitation caused me to think through and write down , what’s driving my viewpoint.

What Does It Take to Implement Content Marketing Effectively in B2B?

Sword and the Script

What does it take to implement content marketing effectively in a B2B organization? c) every vertical market has its own unique characteristics. Documented strategy. 1) Hands on marketing leadership. PR, Social Media and the Imperative of Content Marketing [UML].

B2B Content Marketing: 12 Master Tips That You Need to Know

B2B PR Sense

Only 37% of B2B marketers have a documented B2B content marketing strategy ! Do you see why it's important to have a documented strategy, but just don't know where to begin? So why should you have a documented strategy? Handpicked Related Content.

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7 key components of successful content marketing

PR Daily

These days, few marketers would dispute the need for a thoughtful and robust content marketing strategy. Most brands are upping their investments and output for content creation and dissemination, but that doesn't mean all those dollars are well spent. The effectiveness of your content marketing will depend heavily on your brand and its marketplace. Effective content marketers aren't defined solely by which channels and tactics they use.

30 jobs in the PR and marketing world

PR Daily

Don’t drown hiring managers in pages of content; omit your summer job from years ago. Write a unique résumé for every position (to please the bots). Stephanie Vozza shares six ways to create a technology-friendly CV in her “ How to write a résumé that will impress a bot ” piece.

Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub

PR Daily

Also: An eye on leery marketers as YouTube allows more violent content, PR pros struggle to connect strategies to revenue, thrifty video tactics, and more. SOCIAL BUZZ. What is the biggest obstacle you face in creating high-quality video content for 2020?

Avast scrambles after data-collection reports, Boston Market’s bawdy Twitter fail, and emoji become more inclusive

PR Daily

It can serve as a reminder to consider whether your content features diverse and inclusive images. If it’s not, you might want to add that to your content marketing strategies. FREE DOWNLOAD: How to create content that converts leads into sales ].

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3 ways to overcome content marketing obstacles

PR Daily

Content marketing has generated enough consistent success to become a mainstream marketing activity. A recent study of 1,000+ marketers shows that 74 percent have seen an increase in lead quality and quantity as a result of their content marketing efforts.

Google slammed for axing pro-union workers, McDonald’s to pay $26M in labor-law settlement, and key lessons from HIMSS’ rebranding

PR Daily

Also: An infernal typo in a ‘pictures with Santa’ ad, how chatbots make the greatest impact, Facebook’s new marketing research app, and more. RELATED: Discover how to craft content that earns—and keeps—audience attention ]. SOCIAL BUZZ.

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5 Powerful Ways to Craft the Best Content for Your Personal Brand

B2B PR Sense

As content marketing progresses, we learn more and more about how audiences interact with our content. And as we understand more, we're able to create the best content possible, whether for our business or personal brand. Why Your Personal Brand Needs Content Marketing.

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The Importance of “Being Human” in Marketing

Critical Mention

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels.

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How To Get Started with Content Marketing [SlideShare]

MaccaPR

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. Step 2: Document Your Content Marketing Strategy.

Content We Love: How to Add #PEEPSONALITY to Your Content Marketing

Beyond PR

It’s up to brand managers and marketers to pinpoint what makes that identity unique and play to those strengths. Keep reading to learn how they also apply to creating marketing content that’s full of #PEEPSONALITY. A consistent voice across your writing, visuals, etc.

5 Tips to spark creativity and improve writing

Media Bullseye

Writing can be a therapeutic, relaxing way to share ideas and express yourself. Writer’s block is frustrating, especially when you’re unable to even think of an interesting topic about which to write. This free site allows users to create boards with potential content topics.

30 jobs in the PR and marketing world

PR Daily

Like most office interns, they perform some clerical duties, such as filing and shredding sensitive documents, but they also format scripts, collect reference and perform research for editors to send to artists and writers, check lettering drafts for corrections, and write recap pages.

The Caffè Latte Content Strategy

Doctor Spin

I will describe a specific content marketing strategy — which also happens to result in the type of content I prefer to consume myself. When browsing online content, we all come across small, but deliciously creamy bits of useful information.

Data-fueled research to guide blogging, marketing and webinar efforts

PR Daily

RELATED: Enter PR Daily's Video & Visual Awards to earn recognition for your captivating visual content ]. Let’s pluck pertinent takeaways from recent studies about content marketing, blogging and webinar trends. Content marketing benchmarks.

How many blog posts should you publish?

PR Daily

Your content strategy can deliver big returns, but only with the proper investment. Though the perfect amount of blog content doesn’t exist, there is a range to shoot for. RELATED: We're recognizing the brightest minds in digital marketing and social media. ].

The Caffè Latte Content Strategy: How to Delight Followers with Actionable Servings

Doctor Spin

I will describe a specific content marketing strategy — which also happens to result in the type of content I prefer to consume myself. When browsing online content, we all come across small, but deliciously creamy bits of useful information.

Lysol maker warns against ingestion, Google and Facebook add transparency features, and Ogilvy tells communicators to be ‘AWARE’

PR Daily

Also: Budweiser asks social distancers “what’s up,” Pizza Hut executive says brand managers should be active during COVID-19, tips for virtually presenting, and more. Whaaassssuppp” tagline back for a take on social distancing: Whasssuppppppppppp?

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How to Create a Content Contributor Guide

Cision

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Think of your content contributor guide as a map for creatives to follow. Want to write for Cision®?

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What Is Distributed Content? (and 5 Ways to Use It)

Cision

” – Cory Haik, Chief Content Strategy Officer at Mic , speaking on a panel at the Facebook F8 Conference. ” – Emily Bell, writing for CJR. Of course this is disproportionate younger adults, which means that mobile content consumption is increasing as well.

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Infographic: How to amplify your content’s power

PR Daily

Is your content helping to drive the bottom line, or are your messages getting lost in the digital noise? Content has been king for a while, but many marketers are still unsure about the best way to execute a campaign. Have a documented strategy for creating and sharing content.

4 Ways PR Firms Can Cut Costs and Improve Productivity in the Digital World

Cision

Public Relations has always been an important contributor to any company’s branding and marketing efforts. Further, the industry is largely controlled by Omnicom, IPG, WPP and Publicis group, which together account for around 34% of overall PR market at present.

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FedEx takes aim at Amazon, thought leadership shows promise for B2B, and Coca-Cola defends its new brand position

PR Daily

The Washington Post reported : Kent Landers, vice president of public affairs and communications at the Coca-Cola Company, says these internal documents predate Coke’s 2016 commitment to discontinue funding physical activity programs. SOCIAL BUZZ.

Owned Content: How to Harness the Power of the Content You Create

B2B PR Sense

Owned content , also known as owned media, is just one part of the puzzle in your PR strategy. An effective strategy also includes earned, shared, and paid media. This post will address how you can most effectively use the content you publish and own to move your brand ahead.

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution.

Let’s Steal from Web Developers to Make our Content Lean

PR Breakfast Club

Let’s talk for a moment about better content marketing through simple theft. I’m talking about taking from web developers processes to make lean content. Lean content is a workflow adaptation that ensures your team produces more content that can go more places. Because if you spend time and/or money to create content, going through a lean content development process promises it will become an asset of your business.

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How to Create a Successful B2B Content Strategy

B2B PR Sense

Content is king -- yet a king can’t rule or expand his reign without a dedicated strategy. The same is true with your B2B content creation. You can crunch out content on a daily basis -- but without a strategy, it will fall short of your goals. b2b marketing

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Using the PESO Model to Drive an Effective PR Content Strategy

Cision

Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Why are these two factors so important in your content’s success? What is a PR Content Strategy, and How Does the PESO Model Fit in?

7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

Sword and the Script

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight.

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Ernst & Young slammed for sexist seminar, musicians protest Amazon’s ICE ties, and content creators tap into the customer journey

PR Daily

Also: Google changes search algorithm (again), Twitter’s CEO jabs at Zuckerberg, tips for avoiding the social media time suck, and more. Ernst & Young has vociferously defended the seminar content. In today’s media climate, internal crises quickly become external meltdowns.

How Simple Automation Saves Time And Tedium In PR

ImPRessions - Crenshaw Communications

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. PR media monitoring can be a breeze. Social content is simple. Locate brand-appropriate social influencers.

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6 crucial actions to take before releasing content

PR Daily

Are you getting everything you can from your content? A vast majority of marketers— 91 percent —reported this year that their organization does some form of content marketing already. A Documented Content Strategy. An automated marketing system.

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30 jobs in the PR and marketing world

PR Daily

Résumés are no longer simple work histories; instead, they’re marketing tools. Your résumé is a marketing document, not a legal one,” Forbes contributor Liz Ryan says. RELATED: Produce content that boosts lead gen, brand awareness and reputation.

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