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Digital PR Measurement Lessons from News Analytics

The Proactive Report

A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why. The API conducted a project of content tagging by topic with 55 news publishers. Content Marketing Digital PR

Digital PR and the Google Penguin

The Proactive Report

PR pros are not all convinced that SEO is a skill they need to master. However, as content marketing gains popularity,SEO becomes more and more important. The more content there is on the web, the more difficult it is to find what you’re looking for.

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Digital PR Measurement Lessons from News Analytics

The Proactive Report

A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why. The API conducted a project of content tagging by topic with 55 news publishers. She will answer questions about PR measurement.

Long-Form Content is King: 4 Studies Show the Power of Long-Form in Content Marketing [UML]

Sword and the Script

Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. This is contrary to 99% of all PR advice that says short emails are best. Something similar has happened in content marketing and blogging in the marketing community.

4 content marketing lessons from Teenage Mutant Ninja Turtles

PR Daily

For many content marketers, millennials—who have $1.3 that millennials’ resistance to content marketing occurs when they think the content is unoriginal, boring, irrelevant or deceptive. RELATED: Did you use social in an innovative way to accomplish PR goals?

Google’s Content Rules

The Proactive Report

Content has always been a major part of PR, but now it’s become an integral part of all marketing. According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Unique, original content.

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SMART News Content

The Proactive Report

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important.

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5 Content Pitfalls in Fast-Growing Businesses

The Proactive Report

Marketing and PR are two important components of growing a business. As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” DivvyHQ Content Challenges Report). LinkedIn B2B content Report ).

Google’s Mobile Update and Online Visibility

The Proactive Report

They spend more time on your site and take the actions you want them to take – download content, watch a video, fill in a form or purchase your product. And for the PR pros – this applies to your newsroom and media researchers too. That means the site can detect what device you’re on & adapt the content to fit the format. See these best practices Q8: Can you do SEO without content today?

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28 Observations from 28 Months as a Solo PR


One of them was me, Zude PR. I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). And I’m a much better PR to boot. #5:

29 Advanced Digital Newsletters That Help You Learn


You want to find a more time-efficient way to curate content. You’re an SME struggling with web marketing. You’re bored of reading the same old content and want some new authors. You want to learn more about digital marketing and SEO. Digital PR.

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You’re Not Alone: Zude’s (#PRstack) Top 4


Afraid of the way my industry was changing, I had the digital fear. When producing content for clients I always have a keyword phrase in mind. I benchmark and check the effect of my content marketing and SEO on clients’ Search rankings. Writing.

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How PR Can Help Build An Organic Audience


Taral Patel is PR Executive at PRmention , a digital PR agency for startups. They associate with your brand by reading your content because they feel your products or services can bring a positive change to their lives. Create a strong content marketing plan.

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What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? PR Tech Sum: Business Wire, Meltwater, Onclusive, Cision, TrendKite

Sword and the Script

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. g) Do Execs Know What PR Is?

The Deep Work Habits of 28 Highly Productive People


If you'd rather download a pdf of this 9,000-word post to read later, and want some bonus content (my top 51 deep work productivity tips) click this link. Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. I love writing.

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4 Common Traits of Modern-Day Marketing Geniuses


In the current state of the marketing world, just a few thousand followers on Twitter or Instagram can earn you the title of “ thought leader.” So what makes a marketing genius? Sticking to the status quo is not a common quality among most successful marketers.

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How to Get On in New Communications: Be Nice


You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. We both own PR companies, with a twist. Labels are unimportant; content is.

4 Ways to Maximize Your Influencer Marketing Campaign with Big Data


The core objectives of influencer marketing have been around for a very, very long time. As influencer marketing becomes more and more widespread, understanding the granular details before, during, and after a campaign is incredibly important.

How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. What’s ahead: Map your PR team workflow. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ).