3 Content Marketing Trends for 2019

The Proactive Report

The Need for a Documented Content Strategy. Only 37 percent of US companies have a documented content strategy. Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. A complete content marketing strategy starts with research, not setting goals. You also need to know what content you have now, what’s working and what’s not. Talk to your SEO and Web team.

Digital PR Measurement Lessons from News Analytics

The Proactive Report

A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why. The API conducted a project of content tagging by topic with 55 news publishers. These stories generate 83% more page views, 39% more time spent reading the content and 103% more sharing activity than other topics. Currently only 1% of news content is about major enterprise. Content Marketing Digital PR

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Digital PR: Importance for Your Brand in 2021

5W PR

Digital PR is an online marketing approach that’s used to increase a brand’s awareness via internet-based strategies. While in many ways it’s similar to traditional PR, digital PR reaches a broader audience. So how will Digital PR help your brand in 2021?

Digital PR and the Google Penguin

The Proactive Report

PR pros are not all convinced that SEO is a skill they need to master. However, as content marketing gains popularity,SEO becomes more and more important. The more content there is on the web, the more difficult it is to find what you’re looking for. Content marketing isn’t a new idea for PR. Now content is the hottest new marketing idea. So yes, SEO has become an important PR skill.

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Digital PR Measurement Lessons from News Analytics

The Proactive Report

A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why. The API conducted a project of content tagging by topic with 55 news publishers. These stories generate 83% more page views, 39% more time spent reading the content and 103% more sharing activity than other topics. Currently only 1% of news content is about major enterprise. Content Marketing Digital PR

How content marketing has changed PR

PR Daily

Whether it’s media relations, brand journalism or managing corporate communications, content has always played an essential part of effective PR efforts. However, PR pros that don’t sharpen their skills for content strategy, development and measurement are quickly left behind as the future of digital PR evolves. Content is the currency for building social relationships that can boost earned media. TopRank Online Marketing.

The 8 Digital PR Tools You Need in 2021 (According to the Experts)

Buzzstream

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. For ideation, the ‘Content’ section (found in the top bar) shines through and is an essential piece of kit for those for whom ideation forms a significant part of their role.

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Long-Form Content is King: 4 Studies Show the Power of Long-Form in Content Marketing [UML]

Sword and the Script

Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. This is contrary to 99% of all PR advice that says short emails are best. Something similar has happened in content marketing and blogging in the marketing community.

4 content marketing lessons from Teenage Mutant Ninja Turtles

PR Daily

For many content marketers, millennials—who have $1.3 that millennials’ resistance to content marketing occurs when they think the content is unoriginal, boring, irrelevant or deceptive. Simply calling it “content” and not “marketing” doesn’t mean they’ll find it more valuable than a typical ad. This can better inform your personas and ultimately help you create valuable content that resonates with this demographic.

2 steps for using earned media to build brand authority

PR Daily

Getting that third-party validation is PR’s superpower, but what are the tactics that will lead to great media placements? Here’s how you can use content to acquire media coverage and build trust: 1. Come up with emotional, data-focused content ideas.

Why Mobile Content Strategy is Important to PR

The Proactive Report

Mobile platforms – smartphones and tablets – now account for 60% of total digital media time spent, up from 50% a year ago. And that’s not just the majority of mobile time, that’s the majority of all digital time. Does any of this matter to PR? percent access content/information. So what kind of content are they looking for in apps? The Exact Target 2014 Mobile Behavior Report found that consumers use their mobile devices for connectivity and content.

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Make Your Website a Tool to Grow Your Business

The Proactive Report

There are thousands of web design companies out there offering to make or update your site. It’s so easy to say “over to the web design firm.” That way you can work with your web designer and create an effective tool that will get real business results. Create content partnerships. The post Make Your Website a Tool to Grow Your Business appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. There are 28.8

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DigitalPR Chat #1 Content and KPIs

The Proactive Report

I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge? A1: Measurement is marketers number one stated need in content marketing, but there is confusion over which KPIs to pursue – there’s too much focus on sales over other ROI metrics and a proliferation of disparate tools.

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Google’s Mobile Update and Online Visibility

The Proactive Report

They spend more time on your site and take the actions you want them to take – download content, watch a video, fill in a form or purchase your product. And for the PR pros – this applies to your newsroom and media researchers too. That means the site can detect what device you’re on & adapt the content to fit the format. See these best practices https://www.studio98.com/responsive-web-design-best-practices/. Q8: Can you do SEO without content today?

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Google’s Mobile Update and Online Visibility

The Proactive Report

They spend more time on your site and take the actions you want them to take – download content, watch a video, fill in a form or purchase your product. And for the PR pros – this applies to your newsroom and media researchers too. That means the site can detect what device you’re on & adapt the content to fit the format. See these best practices https://www.studio98.com/responsive-web-design-best-practices/. Q8: Can you do SEO without content today?

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SMART News Content

The Proactive Report

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important. The best way to get your news content noticed and used is to provide content that: Is newsworthy and interesting. How’s how to create SMART news content. and it’s all about visual content.

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Google’s Content Rules

The Proactive Report

Content has always been a major part of PR, but now it’s become an integral part of all marketing. According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. But it’s still an emerging tactic and far too many companies are “flying blind” – just pumping out content without any strategy. Unique, original content. News Content and Search.

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Digital and Omnichannel – More Important Than Ever

5W PR

With online buying and pickup in-store options higher than ever, CMO attention must also accelerate digital and omnichannel content marketing strategies. As such, it viewed and ranked companies across three categories – web, mobile, and cross-channel.

5 Content Pitfalls in Fast-Growing Businesses

The Proactive Report

Marketing and PR are two important components of growing a business. As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” ” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. DivvyHQ Content Challenges Report).

Brand managers celebrate Inauguration Day, Unilever launches sweeping DE&I commitments, and Netflix tests a ‘shuffle’ feature

PR Daily

Also: Data-backed digital marketing trends for 2021, TikTok previews a Q&A tool, Pillsbury and Oreo team up on a new product line, and more. Educational and informative content can go a long way in helping you accomplish this. — PR Daily (@PRDaily) January 20, 2021.

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The Rise and Rise of Online Video

The Proactive Report

What started out as a text-heavy medium is increasingly becoming a visual medium and according to the Cisco Visual Networking Index, 80% of all online content will be video by 2019. Why are they successful and why is the C-suite sitting up and taking such notice of video specifically on the web? Social media – video is the content format of choice. An added bonus is the ease of sharing content online. Get our Digital PR Tips Newsletter.

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Monday Roundup: Social PR Case Studies

Waxing UnLyrical

In today’s digital PR landscape, if you want your brand to stand out and gain traction you have to be social. What I call “social PR” goes far beyond traditional PR, adding in a strong dose of community, as well as atypical influence. How can you bring some social to your next PR campaign? Here are seven social PR case studies to give you some ideas. Digital Marketing Revitalises Heritage Brands.

What Content Discovery Means for Search and How to Fuel Its Growth

Cision

The focus was more on quality of content. Enter content discovery! Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. But what is all this buzz about content discovery? What is Content Discovery? Content discovery is the art and science of using predictive algorithms to help make content recommendations based on how people search. Why is Content Discovery Important?

In 2020 and beyond, earned media should take priority

PR Daily

In the past, most marketers chose to focus on “paid” digital marketing activities to achieve their goals. Marketers asked: “How can I get our product or service in front of the most people in the fastest and simplest way possible?”

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The Top 3 Branding Resolutions Your Business Needs to Make for 2018

Cision

So, what goals does your marketing team have in the coming year? Here are three awesome branding resolutions all marketing teams should consider in preparing themselves for 2018 and beyond. The concept of niche expertise marketing is a great way to establish your brand’s credibility as an authority in your industry. This means that a solid content marketing strategy will do wonders for your brand messaging. Make Content All About the Customer.

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5 resources for sharable communications content

PR Daily

Content curation. is a crucial part of successful content marketing and social media strategies. To grow your influence in today’s online world, you must be a worthy content resource for others so you can help them filter out all of the noise. Content curation enables PR pros to act like museum curators, sharing the best of other people’s content. Curating content is an excellent tactic for generating ideas for your own created content.

How to Use Social Selling to Build a Positive Brand Message

Beyond PR

Whether you’re looking to market a side business idea or working on building a whole new brand , it is important to establish a positive message and association with your audience. It’s absolutely essential that e-commerce businesses establish trust with their customers through their marketing efforts. Develop a reputation for promoting content that engages your audience by posting articles and stories that provide actionable insight.

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28 Observations from 28 Months as a Solo PR

ZudePR

One of them was me, Zude PR. I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. And I’m a much better PR to boot. #5:

29 Advanced Digital Newsletters That Help You Learn

ZudePR

You want to find a more time-efficient way to curate content. You’re an SME struggling with web marketing. You’re bored of reading the same old content and want some new authors. You want to learn more about digital marketing and SEO. There’s some good advice about two systems you can use to curate content: the painstaking way, and the easy way. It recommends 29 advanced digital newsletters you can subscribe to. Digital PR.

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You’re Not Alone: Zude’s (#PRstack) Top 4

ZudePR

Afraid of the way my industry was changing, I had the digital fear. When producing content for clients I always have a keyword phrase in mind. I benchmark and check the effect of my content marketing and SEO on clients’ Search rankings. I spend 30 minutes playing around with headlines every time I produce content. Emotional Marketing Value Headline Analyser. Particularly in digital public relations engagement. PR/Business blog

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How PR Can Help Build An Organic Audience

Cision

Taral Patel is PR Executive at PRmention , a digital PR agency for startups. They associate with your brand by reading your content because they feel your products or services can bring a positive change to their lives. Consistently providing valuable content will help make them more loyal and more likely to stand by your brand even during difficult times. The answer lies in distributing high-quality content across the channels your targeted audience uses.

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4 Common Traits of Modern-Day Marketing Geniuses

GroupHigh

In the current state of the marketing world, just a few thousand followers on Twitter or Instagram can earn you the title of “ thought leader.” So what makes a marketing genius? Wantrapreneurs” can certainly learn from these modern-day marketing geniuses and see how their traits, habits, and focuses all work together to define their success. Sticking to the status quo is not a common quality among most successful marketers.

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How to Get On in New Communications: Be Nice

ZudePR

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. We both own PR companies, with a twist. So I jotted down a list of PR/digital/SEO/content marketing influencers. Labels are unimportant; content is. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Adam is a digital marketer.

What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? PR Tech Sum: Business Wire, Meltwater, Onclusive, Cision, TrendKite

Sword and the Script

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. Q4 sells customizable investor relations (IR) websites, webcasting, for quarterly earnings with analysts, and marketing intelligence. billion pieces of editorial content.” 5) Picks from the vendor blogs and PR trades.

The Deep Work Habits of 28 Highly Productive People

ZudePR

If you'd rather download a pdf of this 9,000-word post to read later, and want some bonus content (my top 51 deep work productivity tips) click this link. Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. She is a social media, SEO, Internet marketing and blogging consultant. my day is somewhat at the mercy of the marketing industry. He's also a world-leading web strategist, content marketer, author, and speaker.

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4 Ways to Maximize Your Influencer Marketing Campaign with Big Data

GroupHigh

The core objectives of influencer marketing have been around for a very, very long time. As influencer marketing becomes more and more widespread, understanding the granular details before, during, and after a campaign is incredibly important. When you are creating content, in any capacity, one of the initial steps of the process should be long-tail keyword research. Most content collaborations with an influencer should be rooted in keyword research.

3 Reasons Authenticity is Crucial in Influencer Marketing

GroupHigh

Promoting a product or service with influencers is hardly a new phenomenon in the world of marketing. increase in purchase intent when exposed to promotional content by influencers. Influencer marketing is a partnership between you and a prominent member of a certain community. By scanning content across the web, these platforms help pinpoint top influencers related to your niche and measures their impact. Influencers are an extension of your content.

What Content Discovery Means for Search and How to Fuel Its Growth

Beyond PR

The focus was more on quality of content. Enter content discovery! Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. But what is all this buzz about content discovery? What is Content Discovery? Content discovery is the art and science of using predictive algorithms to help make content recommendations based on how people search. Why is Content Discovery Important?

How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. What’s ahead: Map your PR team workflow. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). PR teams need to adapt to the changing consumer. And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing.