3 Content Marketing Trends for 2019

The Proactive Report

The Need for a Documented Content Strategy. Only 37 percent of US companies have a documented content strategy. Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy.

Digital PR Measurement Lessons from News Analytics

The Proactive Report

A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why. The API conducted a project of content tagging by topic with 55 news publishers. Content Marketing Digital PR

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Digital PR and the Google Penguin

The Proactive Report

PR pros are not all convinced that SEO is a skill they need to master. However, as content marketing gains popularity,SEO becomes more and more important. The more content there is on the web, the more difficult it is to find what you’re looking for.

Google 176

Digital PR Measurement Lessons from News Analytics

The Proactive Report

A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why. The API conducted a project of content tagging by topic with 55 news publishers. She will answer questions about PR measurement.

How content marketing has changed PR

PR Daily

Whether it’s media relations, brand journalism or managing corporate communications, content has always played an essential part of effective PR efforts. Content is the currency for building social relationships that can boost earned media. TopRank Online Marketing.

Long-Form Content is King: 4 Studies Show the Power of Long-Form in Content Marketing [UML]

Sword and the Script

Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. This is contrary to 99% of all PR advice that says short emails are best. Something similar has happened in content marketing and blogging in the marketing community.

Why Mobile Content Strategy is Important to PR

The Proactive Report

Mobile platforms – smartphones and tablets – now account for 60% of total digital media time spent, up from 50% a year ago. And that’s not just the majority of mobile time, that’s the majority of all digital time. Does any of this matter to PR? percent access content/information.

Mobile 218

Make Your Website a Tool to Grow Your Business

The Proactive Report

There are thousands of web design companies out there offering to make or update your site. It’s so easy to say “over to the web design firm.” That way you can work with your web designer and create an effective tool that will get real business results.

Tools 130

DigitalPR Chat #1 Content and KPIs

The Proactive Report

I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge? Q2: Do KPIs also apply to PR?

Tools 130

Google’s Content Rules

The Proactive Report

Content has always been a major part of PR, but now it’s become an integral part of all marketing. According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Unique, original content.

Google 141

Google’s Mobile Update and Online Visibility

The Proactive Report

They spend more time on your site and take the actions you want them to take – download content, watch a video, fill in a form or purchase your product. And for the PR pros – this applies to your newsroom and media researchers too. Q8: Can you do SEO without content today?

Mobile 130

SMART News Content

The Proactive Report

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important.

Reddit 151

5 Content Pitfalls in Fast-Growing Businesses

The Proactive Report

Marketing and PR are two important components of growing a business. As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” DivvyHQ Content Challenges Report). LinkedIn B2B content Report ).

Google’s Mobile Update and Online Visibility

The Proactive Report

They spend more time on your site and take the actions you want them to take – download content, watch a video, fill in a form or purchase your product. And for the PR pros – this applies to your newsroom and media researchers too. That means the site can detect what device you’re on & adapt the content to fit the format. See these best practices https://www.studio98.com/responsive-web-design-best-practices/. Q8: Can you do SEO without content today?

Mobile 100

The Rise and Rise of Online Video

The Proactive Report

What started out as a text-heavy medium is increasingly becoming a visual medium and according to the Cisco Visual Networking Index, 80% of all online content will be video by 2019. Social media – video is the content format of choice. Get our Digital PR Tips Newsletter.

Video 201

Monday Roundup: Social PR Case Studies

Waxing UnLyrical

In today’s digital PR landscape, if you want your brand to stand out and gain traction you have to be social. What I call “social PR” goes far beyond traditional PR, adding in a strong dose of community, as well as atypical influence.

What Content Discovery Means for Search and How to Fuel Its Growth

Cision

The focus was more on quality of content. Enter content discovery! Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. But what is all this buzz about content discovery? What is Content Discovery?

The Top 3 Branding Resolutions Your Business Needs to Make for 2018

Cision

So, what goals does your marketing team have in the coming year? Here are three awesome branding resolutions all marketing teams should consider in preparing themselves for 2018 and beyond. The concept of niche expertise marketing is a great way to establish your brand’s credibility as an authority in your industry. This means that a solid content marketing strategy will do wonders for your brand messaging. Make Content All About the Customer.

Brand 209

5 resources for sharable communications content

PR Daily

Content curation. is a crucial part of successful content marketing and social media strategies. To grow your influence in today’s online world, you must be a worthy content resource for others so you can help them filter out all of the noise.

28 Observations from 28 Months as a Solo PR

ZudePR

One of them was me, Zude PR. I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). And I’m a much better PR to boot. #5:

How to Use Social Selling to Build a Positive Brand Message

Beyond PR

Whether you’re looking to market a side business idea or working on building a whole new brand , it is important to establish a positive message and association with your audience. Match Content with the Social Sales Funnel. Happy customers might be the best marketing channel out there.

29 Advanced Digital Newsletters That Help You Learn

ZudePR

You want to find a more time-efficient way to curate content. You’re an SME struggling with web marketing. You’re bored of reading the same old content and want some new authors. You want to learn more about digital marketing and SEO. Digital PR.

Digg 116

You’re Not Alone: Zude’s (#PRstack) Top 4

ZudePR

Afraid of the way my industry was changing, I had the digital fear. When producing content for clients I always have a keyword phrase in mind. I benchmark and check the effect of my content marketing and SEO on clients’ Search rankings. PR/Business blog

eBook 85

How PR Can Help Build An Organic Audience

Cision

Taral Patel is PR Executive at PRmention , a digital PR agency for startups. They associate with your brand by reading your content because they feel your products or services can bring a positive change to their lives. Create a strong content marketing plan.

eBook 249

What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? PR Tech Sum: Business Wire, Meltwater, Onclusive, Cision, TrendKite

Sword and the Script

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. g) Do Execs Know What PR Is?

4 Common Traits of Modern-Day Marketing Geniuses

GroupHigh

In the current state of the marketing world, just a few thousand followers on Twitter or Instagram can earn you the title of “ thought leader.” So what makes a marketing genius? Sticking to the status quo is not a common quality among most successful marketers.

SEO 52

How to Get On in New Communications: Be Nice

ZudePR

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. We both own PR companies, with a twist. Labels are unimportant; content is.

4 Ways to Maximize Your Influencer Marketing Campaign with Big Data

GroupHigh

The core objectives of influencer marketing have been around for a very, very long time. As influencer marketing becomes more and more widespread, understanding the granular details before, during, and after a campaign is incredibly important.

The Deep Work Habits of 28 Highly Productive People

ZudePR

If you'd rather download a pdf of this 9,000-word post to read later, and want some bonus content (my top 51 deep work productivity tips) click this link. Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers.

SEO 124

3 Reasons Authenticity is Crucial in Influencer Marketing

GroupHigh

Promoting a product or service with influencers is hardly a new phenomenon in the world of marketing. increase in purchase intent when exposed to promotional content by influencers. Influencer marketing is a partnership between you and a prominent member of a certain community.

What Content Discovery Means for Search and How to Fuel Its Growth

Beyond PR

The focus was more on quality of content. Enter content discovery! Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. But what is all this buzz about content discovery? What is Content Discovery?

How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. What’s ahead: Map your PR team workflow. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ).