3 Content Marketing Trends for 2019
The Proactive Report
DECEMBER 4, 2018
The Need for a Documented Content Strategy. Only 37 percent of US companies have a documented content strategy. Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. A complete content marketing strategy starts with research, not setting goals. You also need to know what content you have now, what’s working and what’s not. Talk to your SEO and Web team.