The Proactive Report

JANUARY 13, 2016

Brands need to gain greater insight into what motivates their audience members, adopt technology and processes to support scale-able publishing and distribution models and recruit talent more aligned to publishing than traditional marketing roles.” ” That sounds remarkably like Digital PR.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

Brands need to gain greater insight into what motivates their audience members, adopt technology and processes to support scale-able publishing and distribution models and recruit talent more aligned to publishing than traditional marketing roles.” ” That sounds remarkably like Digital PR.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JULY 23, 2017

.” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. CONTENT STRATEGY AS A COMPETENCY. Get the Digital PR Tips News letter. Altimeter ).

Strategy 149

Strategy SEO B2C Engineering 149

Burrelles Fresh Ideas

JANUARY 2, 2024

Conclusion: Embracing the Dynamic SEO Landscape The future of SEO is dynamic and multifaceted, blending technology, user-centricity, and ethical practices. As search engines evolve, so must our SEO strategies , focusing on creating valuable, user-friendly content and leveraging the latest technological advancements.

SEO 85

SEO Mobile Engineering Ethics 85

Sword and the Script

OCTOBER 29, 2020

SEMrush executive explains the deal with Prowly; describes the union between PR and SEO and when and why a link can be better than a mention Recently an SEO vendor made a move into the PR space when SEMrush acquired the PR technology vendor, Prowly. But digital PR is much more about long term relationships.

SEO 66

SEO Strategy Software Digital PR 66

The Proactive Report

MAY 12, 2017

.” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. 64% of marketers identify developing a comprehensive content strategy as a top challenge.(

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Sword and the Script

MARCH 11, 2017

There’s nothing inherently wrong with such a perspective, but it ignores the influence of technology. Technology is by definition the application of science for practical use. Speed is a staple value proposition of technology and tools clearly have an influence on a craft, whether carpentry or PR or something else.

Tools 67

Tools Marketing Advertising Advertising 67

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. PRs appreciate Cision’s targeted search functionality.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. PRs appreciate Cision’s targeted search functionality.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 5, 2019

Success in link building and digital PR comes from personalization. . While a writer may say they cover a certain beat, like technology, for example, you may notice some variation when digging into their past articles. Writers appreciate content promoters who take the time to read, analyze, and understand their interests online.

Pitching 87

Pitching Examples Social Media Trends 87

The Resolution Blog

NOVEMBER 25, 2015

Will ad-blocking bring more competition to PR? 20 content marketing experts explore online developments that could see more marketers than ever turn to editorial content next year. PR pros don’t need to know about SEO. Two secret weapons every digital PR practitioner needs. Or do they?

eBook 120

eBook Google Tools Analytics 120

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. 3) September 15, 2014: Visible Technologies. 3a) October 14, 2014: Cision Name with Vocus Technology. 4) October 22, 2014: Gorkana.

Technology 12

Technology Software Company Marketing 12

The Proactive Report

JULY 20, 2017

And now that technology is shifting the power from brands back to customers, there are new ways to learn just about everything about your current and potential customers. And in case you think this is only for the big brands, in the Tampa Bay area one lawn care company has figured out how to use this technology to find and service customers.

Analytics 145

Analytics Small Business Mobile System 145

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. The tool will then show you a word cloud with other terms surrounding the subject, in addition to suggested insights and content ideas. You will then gain insights into what style of content (lists, videos etc.)

Digital PR 161

Digital PR Tools Pitching Film 161

Critical Mention

AUGUST 19, 2018

He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. This book is geared for all levels of marketing professionals.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. Do you remember the last time you needed support from a technology provider?

Trends 60

Trends Media Report Technology 60

Sword and the Script

FEBRUARY 29, 2020

This is contrary to 99% of all PR advice that says short emails are best. Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. I first spotted the data about the content length on MarketingProfs.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. Digital PR is an ill-defined term.

Digital PR 60

Digital PR SEO Small Business Blogging 60

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

PR News: The Skinny. Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. PR Daily News Feed. Don’t all PR people want to Help A Reporter Out?

Retail 320

Retail Healthcare Crisis Management Social Media 320

Landis PR

DECEMBER 18, 2023

How do today’s PR teams keep up? Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. Photo courtesy of Pixabay Your audience’s attention is more fragmented than ever.

Conference 59

Conference Consumer Social Media Google 59

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here.

Government 69

Government Measurement Groups Corporate 69

Sword and the Script

MARCH 1, 2022

My impression is that he seems to be plugged into the market, open to market feedback and has experience growing and leading a technology company. I also welcome new competition to the market because we need it. PR tech news mentions. Here’s a roundup of other news and links from the world of PR technology.

Software 118

Software Case Study Advertising Advertising 118

The Proactive Report

DECEMBER 24, 2014

The desire to be able to access content “any way I want” is the consumers’ most important criteria when rating a mobile brand experience. 54% of their respondents said that while mobile-optimized sites are more user-friendly, they’re lacking in content. So yes, this mobile tipping-point is important to PR.

Mobile 201

Mobile Strategy Web Consumer 201

The Proactive Report

JANUARY 31, 2017

While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. Many B2B marketers have discovered that creating effective content that gets results is not the easiest task. They want to understand people, processes, products and technology. Lead generation.

B2B 100

B2B Infographics B2C Case Study 100

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts. To continue generating fresh ideas requires staying ahead of emerging trends in technology and cultural shifts. Remember, not everything will work perfectly the first time around.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Cision

OCTOBER 19, 2015

Here are some of the top quotes from each of the three speakers: Want to brush up on your basic PR skills? Check out our “PR Starter Kit!” As the technology has advanced, the role that we all play has also advanced.”. PR professionals are no longer solely responsible for communication. Audience is.”.

Infographics 120

Infographics SEO Engineering Strategy 120

Landis PR

DECEMBER 11, 2023

The world has changed – pandemics, global conflict, environmental sentiment change and advances in technology means that 2024 is going to be unlike any year you’ve seen before, so you need to plan accordingly. If you think you don’t need to plan – then think again.

Strategy 59

Strategy Company Communications Construction 59

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). He's also a world-leading web strategist, content marketer, author, and speaker.

Writing 114

Writing Social Media SEO Blogging 114

Landis PR

DECEMBER 4, 2023

Content creation is merely experiencing the next wave of its evolution. That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies. I believe AI has its place and that it’s important we, as marketers, understand how to use it.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Frederik Vincx

DECEMBER 11, 2015

What’s ahead: Map your PR team workflow. Invest in automation and technology. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). We identify a client, we bring in technology for a campaign and then if it’s successful we can use that to demonstrate value. Assign project teams.

How To 60

How To Software System Employee 60