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Social Listening: When #AI Takes Over

Deirdre Breakenridge

Today, because of the sheer online data volume, this approach is no longer sustainable: in the next ten minutes, there will have been over 3 million new tweets posted online, along with hundreds of thousands of Tumblr articles, Instagram posts, YouTube videos and much more. have become essential parts of the marketing and PR toolbox.

Training 399
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Succession Season Premiere: What Was All That Media Monitoring Talk About?

Critical Mention

He is left trying to write down individual tweets, which is both humorous and pathetic. But putting the humor of the situation aside, this episode makes a salient point about the importance of a real-time media monitoring platform, especially during a big news event or crisis.

Media 162
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Top 10 Marketing & Communications Posts of 2017

Cision

2017 was quite a year for marketing and PR professionals. Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. United Airlines reminded all of us why crisis PR is still incredibly important.

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Once Upon a Time…3 Keys to Good PR Storytelling

Cision

Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Sprinkle in a dash of inspiration, and your writing will go from good to great. Over the course of a few years, he posted over 600 times to his blog and uploaded over 200 videos to his YouTube channel.

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Critical Mention 2021 Recap

Critical Mention

The Critical Mention Earned Media Suite lets users track earned media across leading social networks like Twitter, Facebook, YouTube and now Instagram. Senior Marketing Manager, Critical Mention. Priscilla is the marketing coordinator for Critical Mention. Users can now: Monitor public Instagram Accounts. Priscilla Osorio.

Radio 116
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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239
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How to Know if an Influencer Makes Sense for your Brand?

Critical Mention

What began as a health crisis has now turned into an economic one. As is true with every crisis, this crisis, too, presents an opportunity for businesses with a strong digital backbone. Krushan is a sales and marketing professional passionate about writing poems and anecdotes. World Bank forecasts a 5.2

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