Remove Content Marketing Remove Crisis Remove Leadership Remove Social Media
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Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

Onclusive

Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). Lastly, we have undertaken thought leadership content work that I’m confident will further the visibility and reputation of UL. AirPR: How do you view Integrated Marketing? AirPR: How do you know if your efforts are working?

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Why PR And Marketing Matter Now

ImPRessions - Crenshaw Communications

Now is the time to ramp up customer-centric measures like community service and thought leadership – which classic PR programs deliver very well. The crisis threatens the survival of many smaller businesses, so everyone is rooting for recovery. In times of crisis, change, or transition, leadership is critically important.

Marketing 225
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Why it’s important to prepare for a PR crisis

Prohibition

In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. How to prepare and fix a PR crisis. Create a written crisis plan.

Crisis 62
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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. Real effort into digital and social. Digital is no longer an afterthought, social media has gained prominence.”. Lines between what constitutes PR and content marketing continue to blur.

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Strategies for collaborating with marketing

Onclusive

Communicators can offer data from media monitoring, social listening, media relations and campaign measurement, while marketers can contribute the results of focus groups, customer surveys, promotions and other tactical activity. It’s also essential to have PR and marketing operations integrated when crises arise.

Strategy 195
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20 PR and Marketing Predictions for 2022

Sword and the Script

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. But again, with the deluge of content being produced every day, being remarkable will be a baseline requirement. Social media breakup. Slow decline of social media.

Marketing 214
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PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. For example, a PR agency can obtain media coverage that shines a positive light on your brand. Beyond crafting a strategy and media relations, PR professionals also help with: Reputation management. Crisis management.