Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. Here is our recommendation on what to look for in a PR agency: Significant focus and expertise in your industry (e.g.

Agency 195

Agency Strategy Communications How To 195

Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. Eventually, and thankfully, DEI will be expected and not a marketing point. Jon Amar , Principal Consultant, onword.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. It is the latest in my series of interviews with industry experts (see this post , which sets the stage). My good friend Judy Gombita introduced us, and I am glad that she did.

Marketing 244

Marketing Facebook Social Media Community 244

5W PR

JANUARY 8, 2019

Every industry has it set of myths that have stuck around throughout the years, despite evidence to the contrary. Marketing is also a victim of folklore needs to be addressed. Here are four marketing myths that need to be debunked: Marketing Myth #1 : Content marketing is only beneficial for some businesses.

Marketing 74

Marketing Content Marketing Creativity Crisis Management 74

Prohibition

AUGUST 25, 2023

The retail industry has undergone a significant transformation. With the rise of online shopping and the increasing influence of digital platforms, traditional marketing strategies are no longer enough to stay competitive. Earned media coverage adds credibility and helps build brand trust and loyalty.

Retail 62

Retail Marketing Analytics Social Media 62

Prohibition

MAY 13, 2022

How to secure media coverage through outreach. It’s the job of a PR to work with their contacts to get media coverage. That’s why one of the most important roles of a PR professional is to build and maintain media relations. Industry trends. Media relationships. Build brand awareness.

Print 112

Print Trends Agency Brand 112

Critical Mention

NOVEMBER 7, 2019

. “EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.” Having access to real-time media monitoring allows EKA to provide clients with instant news. ” What are Your Favorite PR Trends?

Communications 81

Communications Crisis Communications Media Crisis 81

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms.

Strategy 62

Strategy Brand Branding Technology 62

Burrelles Fresh Ideas

DECEMBER 12, 2023

Chapter 1: Santa’s image crisis The first order of business was addressing Santa’s outdated image. Chapter 4: Crisis Management: The cookie scandal Alas, no PR journey is without its challenges. The crisis was soon averted, and #CookieGate became a fleeting memory in the Christmas PR saga.

Social Media 79

Social Media Trends Crisis Crisis Management 79

Critical Mention

FEBRUARY 4, 2020

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. Priscilla is the marketing coordinator for Critical Mention. BIGfish Communications.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Critical Mention

JANUARY 29, 2021

What began as a health crisis has now turned into an economic one. As is true with every crisis, this crisis, too, presents an opportunity for businesses with a strong digital backbone. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? SCHEDULE A DEMO.

Brand 135

Brand Branding How To Radio 135

Sword and the Script

MARCH 25, 2017

See these related posts: . Why Content Marketing and Public Relations Need Each Other. PR Briefing: Summarizing 3 Recent Public Relations Studies. PR is the Best Kept Secret in Effective Content Marketing. Now, get off my lawn! 2) PR at crossroads. 3) PR in the future. Talk to Us!

Publicity 80

Publicity Crisis Construction Study 80

Prohibition

AUGUST 4, 2021

SMM: Focuses on professional management of social media profiles where users are more likely to interact with your brand/content marketing efforts. Social Media Marketing/Management involves: Social listening. Steering users to positive content. Content Marketing. Owned Media.

Reputation 62

Reputation Brand Branding SEO 62

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Intelligent Content Conference (ICC). Content Marketing Conference. Content Marketing World.

Conference 210

Conference Content Marketing Marketing Education 210

PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. Show me the margin.

SEO 76

SEO Engineering Google Content Marketing 76

Critical Mention

MARCH 17, 2022

The key to influencer marketing is to find influencers that align with your brand and its message. No matter what industry you’re in, capturing the attention of your target audience is a high priority when trying to gain engagement and visibility. Set New Industry Trends. Improve Target-Audience Reach. Build Brand Credibility.

Social Media 144

Social Media Media SEO Instagram 144

PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. Show me the margin.

SEO 66

SEO Engineering Google Content Marketing 66

Wildfire

SEPTEMBER 4, 2018

With the rise of “fake news”, it’s perhaps no surprise that there’s a lack of trust in the communications industry of late and, as a result, we’re seeing several myths and misconceptions looming over the PR industry, which are being taken as fact by the public every day. PR myth #1: “Just send out a press release…”.

Banking 45

Banking Education Industry Crisis 45

Cision

MAY 19, 2016

Combined with deep industry, company or sector knowledge creates a great foundation. Reputation management doesn’t begin when a crisis hits or when a bad comment is posted online. As I mentioned earlier, developing a good strategic communication plan is a two-way process. Today, one comment on social can impact a brand’s reputation.

Employee 174

Employee Reputation Internal International 174

Critical Mention

JUNE 10, 2020

In recent years, the way PR and communications pros communicate with the media has undergone rapid evolution. That change has been sped up even more by the COVID-19 pandemic, leaving a landscape that may look unfamiliar to many longtime industry veterans. .

Media 104

Media Pitching Trends Resources 104

Prohibition

JULY 9, 2018

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. You need to have solid media relations skills, have managed talented PR executives before. Confident networker.

Creativity 48

Creativity Construction Crisis Management Social Media 48

Critical Mention

NOVEMBER 20, 2020

The social influencer industry is expected to be worth $15 billion by 2022. With so many influencers out there for every niche and market, it could be hard to narrow down the right ones to work with. However, having access to a Media Contact Database is a great place to start when looking for the perfect partnership.

Tourism 157

Tourism YouTube Radio Social Media 157

Cision

NOVEMBER 14, 2017

That might be how you stack up against the competition, the effect a recent crisis has had on the brand, or how your messages are performing with your demographic. Identifying the most important topics being discussed in your industry, as well as who influences those discussions, can also play into developing your strategy.

Measurement 166

Measurement Strategy Media Analytics 166

PR in High Definition

DECEMBER 17, 2020

Move over media relations. Companies, and particularly in-house PR teams, are focusing less and less on traditional media coverage. With tactics such as SEO, employer branding, and other reputation-building tactics becoming more and more impactful, it’s clear that media relations alone simply won’t cut it anymore.

Trends 71

Trends Reputation Course Media Relations 71

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements.

Writing 190

Writing Communications Marketing B2B 190

Beyond PR

JUNE 14, 2018

I realized that the client’s view of what PR was only related to what you do when you’ve got an announcement — or a crisis.” The report showed writing skills topped the list at 89 percent, for instance, while the more generic “media relations” was cited by only 63 percent. I sat in my office and thought about that.

Pitching 45

Pitching Content Marketing Ethics Course 45

Prohibition

APRIL 29, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. You need to have solid media relations skills, have managed talented PR executives before. Confident networker.

Agency 54

Agency Creativity Hotels Social Media 54

Landis PR

JULY 24, 2023

Photo courtesy of Pixabay By Brianne Murphy Miller The best marketing programs go beyond educating the public on who you are and what you do; they resonate with the public, bringing out an emotional response that lasts. The healthcare industry is inherently emotional, as powerful situations and life-changing moments happen every day.

Healthcare 52

Healthcare Communications Marketing Education 52

Critical Mention

SEPTEMBER 19, 2019

Trends within the PR industry are ever-evolving, so keep up with the latest PR principles to ensure maximum reach and client satisfaction. With the changing media landscape, the ability to earn coverage requires that much more creativity! Priscilla is the marketing coordinator for Critical Mention. What are the latest PR Trends?

Agency 79

Agency Marketing Media SEO 79

Critical Mention

NOVEMBER 17, 2021

“We’re excited to support Critical Mention as they make podcasting more transparent for brands and open up exciting opportunities for the industry.” .” “The ability of podcasts to shape public opinion has been undeniable,” explained Cole Raven, Co-founder at Podchaser. ” About Podchaser.

Analytics 126

Analytics Radio Television Measurement 126

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

Critical Mention

MAY 13, 2020

Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. Priscilla is the marketing coordinator for Critical Mention.

Communications 158

Communications Radio Sports Social Media 158

Critical Mention

MARCH 12, 2018

For example, one of the things we learn early on in media relations is how far ahead some publications plan their editorial content. Is your brand exhibiting at the industry’s biggest trade show? Are you thinking about social media? Have you factored in content marketing? Failing to plan ahead.

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

ZudePR

JULY 20, 2016

I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. You’re a fan of honesty. No man is an island. #7:

Digital PR 60

Digital PR SEO Small Business Blogging 60

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here.

Government 69

Government Measurement Groups Corporate 69

Critical Mention

FEBRUARY 18, 2021

Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. Priscilla is the marketing manager for Critical Mention. SCHEDULE A DEMO.

Media 113

Media Comparison Radio Sports 113

Sword and the Script

MAY 23, 2017

c) search engines today better understand the context of the language used around backlinks – and consequently, there’s strong potential for impact in branded search or common industry phrases. Sizing up or prioritizing responses in crisis communications. See these related posts: Media Relations: Proven Ways to Get More Out of It.

SEO 64

SEO Tools Engineering Web 64