Cision

NOVEMBER 14, 2017

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy. What Monitoring Sources Are You Collecting?

Measurement 166

Measurement Strategy Media Analytics 166

5W PR

MARCH 26, 2024

Explore industry magazines, make the company’s presence felt at relevant conferences, and put platforms like LinkedIn to good use to pinpoint the movers and shakers in the company’s market. Case studies, research findings, and industry benchmarks lend credibility and showcase the solution’s effectiveness.

B2B 78

B2B Strategy Communications Case Study 78

ImPRessions - Crenshaw Communications

JUNE 29, 2020

Businesses must communicate proactively to employees, customers, and stakeholders about practical matters like business changes, measures to protect health, and the eventual return to business. The crisis threatens the survival of many smaller businesses, so everyone is rooting for recovery. PR and content offer long-term value.

Marketing 225

Marketing Leadership Crisis Healthcare 225

Onclusive

MARCH 8, 2018

Industry leaders discuss how artificial intelligence is changing the way we work. Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting.

Case Study 170

Case Study Engineering Measurement Big Data 170

Waxing UnLyrical

MAY 10, 2017

The April #measurePR chat fell the Thursday before Tax Day, so Shonali invited some of PR’s best financial communications pros with measurement advice for everyone—from those just starting out to seasoned pros. My 2nd time with the org, + my 18th year in the news industry. Guest Post by Jen Zingsheim Phillips. IR has a business focus.

Financial 88

Financial Measurement Communications Agriculture 88

Sword and the Script

JANUARY 21, 2017

The way I see it there are two key challenges with measurement in marketing – and both are human. Asks any digital savvy marketer to drive more clicks or more webinar registrants and they certainly can. The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible.

Social Media 60

Social Media Crisis Marketing Media 60

Sword and the Script

NOVEMBER 8, 2016

Social media is making marketing lazy. It’s created a “ cut and paste ” content marketing culture. So said Simms Jenkins speaking on a panel in Atlanta hosted by the team from the Oracle Marketing Cloud. That problem is an enormous gap in knowledge of strategic marketing including positioning and messaging.

Strategy 116

Strategy Crisis Marketing B2B 116

PR 20/20

MARCH 26, 2020

As a marketing agency, how should we respond? What is the appropriate role of marketing in the midst of a crisis? One of our core tenets is the belief that marketing can make brands “more human.”. There are no best practices in a crisis. Should you raise funds or donations for those being hurt by the crisis?

Crisis 92

Crisis Marketing Healthcare Resources 92

Burrelles Fresh Ideas

JANUARY 16, 2024

Authenticity is critical in crisis management Authenticity becomes particularly crucial in times of crisis. During a crisis, being honest and transparent is paramount. Instead of deflecting blame, authentic crisis communication acknowledges the organization’s role.

Crisis 85

Crisis Airlines Crisis Communications Social Media 85

Sword and the Script

DECEMBER 21, 2021

“We are going to see more journalists build their own paid content channels – with or without backing from media outlets. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Eventually, and thankfully, DEI will be expected and not a marketing point.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. It is the latest in my series of interviews with industry experts (see this post , which sets the stage). My good friend Judy Gombita introduced us, and I am glad that she did. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Waxing UnLyrical

OCTOBER 2, 2018

As September is Ethics Month at PRSA, the discussion revolved around the topic of ethics in PR Measurement. Understanding what ethics in measurement means can be varied. Question three dealt with reputational risk, something that pretty much every company or institution out there thinks about—but sometimes only during a crisis.

Ethics 47

Ethics Measurement Reputation Guidelines 47

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. Here is our recommendation on what to look for in a PR agency: Significant focus and expertise in your industry (e.g.

Agency 195

Agency Strategy Communications How To 195

Critical Mention

JANUARY 22, 2019

But Marketing fundamentals remain constant. Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. How do you think the industry has progressed in this area? Ann: Because you can be a great writer without also being a great marketer.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Burrelles Fresh Ideas

DECEMBER 12, 2023

Chapter 1: Santa’s image crisis The first order of business was addressing Santa’s outdated image. Chapter 4: Crisis Management: The cookie scandal Alas, no PR journey is without its challenges. The crisis was soon averted, and #CookieGate became a fleeting memory in the Christmas PR saga.

Social Media 80

Social Media Trends Crisis Crisis Management 80

Cision

JANUARY 11, 2018

United Airlines reminded all of us why crisis PR is still incredibly important. Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. How Cision® Impact Measures Earned Media.

Communications 225

Communications Marketing Radio Airlines 225

Prohibition

AUGUST 25, 2023

The retail industry has undergone a significant transformation. With the rise of online shopping and the increasing influence of digital platforms, traditional marketing strategies are no longer enough to stay competitive. Digital marketing also allows retailers to track and measure the success of their campaigns in real-time.

Retail 62

Retail Marketing Analytics Social Media 62

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Like nearly any other marketing or strategic discipline, public relations has changed in recent years. The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3

Trends 124

Trends SEO Leadership Print 124

Critical Mention

NOVEMBER 17, 2021

The integration of Podchaser data will allow brands to accurately track and measure the impact of brand mentions across podcasting. “We’re excited to support Critical Mention as they make podcasting more transparent for brands and open up exciting opportunities for the industry.” ” About Podchaser.

Analytics 126

Analytics Radio Television Measurement 126

Critical Mention

JANUARY 22, 2019

But Marketing fundamentals remain constant. Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. How do you think the industry has progressed in this area? Ann: Because you can be a great writer without also being a great marketer.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Bianchi Biz Blog

APRIL 26, 2021

The German car manufacturers Volkswagen, Daimler and BMW rank in the middle compared to other industries and companies. The good news is that the path to improvement is wide open – but the automotive industry has to start walking the talk. ESG is the future – especially in the automotive industry. BMW ranks 43rd in the S-NFRs.

Automotive 94

Automotive Study Report Transportation 94

Cision

OCTOBER 21, 2015

Measure Your Niche’s Density. We all want as many social media shares as we can get, but in order for us to increase our content’s chances of going viral, we must first look at the demand side. By tapping emotions, exploring the ups and downs of his business and bringing his personality to light, he was able to make his content shine.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Landis PR

SEPTEMBER 18, 2023

There is a lot of chatter in the events industry around sustainability and how frameworks such as the triple bottom line (TBL) and environmental, social, and governance ( ESG ) factors influence event planning. Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning.

Government 69

Government Measurement Groups Corporate 69

Critical Mention

FEBRUARY 5, 2019

To do this, you need to constantly monitor trending topics in your industry to anticipate changes and inform your strategy. Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Why is monitoring trending topics so important?

Trends 61

Trends Viral Analysis Crisis 61

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Critical Mention

JUNE 10, 2020

That change has been sped up even more by the COVID-19 pandemic, leaving a landscape that may look unfamiliar to many longtime industry veterans. . A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

Media 104

Media Pitching Trends Resources 104

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Intelligent Content Conference (ICC). Content Marketing Conference. Content Marketing World.

Conference 210

Conference Content Marketing Marketing Education 210

Prohibition

AUGUST 4, 2021

SMM: Focuses on professional management of social media profiles where users are more likely to interact with your brand/content marketing efforts. Social Media Marketing/Management involves: Social listening. Steering users to positive content. Content Marketing. Social Media Management/Marketing.

Reputation 62

Reputation Branding Brand SEO 62

Sword and the Script

MARCH 21, 2017

B2B Blog Metrics: 4 Effective Categories to Measure Success. In Content Marketing, Marketers Might be Losing Their Way. The stock market provides us with a living and breathing behavioral economics experiment. Good marketing makes an emotional connection with people over shared interests. Talk to Us!

Marketing 63

Marketing B2B Corporate Survey 63

Waxing UnLyrical

MARCH 28, 2017

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. I saw a lot of PR pros spinning wheels b/c they couldn’t measure effectively #measurepr. Heidi Sullivan (@hksully) March 9, 2017.

Measurement 40

Measurement Financial Internal International 40

Wildfire

SEPTEMBER 4, 2018

With the rise of “fake news”, it’s perhaps no surprise that there’s a lack of trust in the communications industry of late and, as a result, we’re seeing several myths and misconceptions looming over the PR industry, which are being taken as fact by the public every day. PR myth #1: “Just send out a press release…”.

Banking 45

Banking Education Industry Crisis 45

Sword and the Script

DECEMBER 26, 2023

There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking.

Writing 188

Writing Communications Marketing B2B 188

Critical Mention

MARCH 12, 2018

Have you factored in content marketing? What about paying for some branded content or social media ads to amp up some of your earned media efforts? PR teams need to work closely with other digital marketing arms of the brand to ensure that all bases are covered. Failing to measure your results. I’ll tell you.

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

Sword and the Script

APRIL 2, 2019

MacEwen has about legal economics, I do believe corporations had a role in the market dynamics too. I’d like to believe, PR agencies that specialized in crisis communications can identify here. The important point here is, it added to what Michael Porter called the “threat of new entrants” to the legal market.

Agency 91

Agency Trends Marketing Survey 91

Burrelles Fresh Ideas

MAY 30, 2023

Diversity of content can be a particularly effective route to take here. More creative content marketing methods help you reach a variety of audiences while also meeting the various accessibility needs of your demographics. For instance, long-form blogs may be accessible through screen readers.

How To 40

How To Ethics Education Creativity 40

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. d) 10 Sure Shot Tips to Turn Brand Advocates into Marketers via Mention. g) Do Execs Know What PR Is?

Trends 60

Trends Media Report Technology 60